RehaPride

RehaPride (リハプライド) is a Japanese rehabilitation-type day service (リハビリ型デイサービス) brand operated by Riha Contents Co., Ltd. (リハコンテンツ株式会社). The brand positions itself as a full-fledged rehabilitation facility that can be used as a day service under Japan's long-term care insurance system, with transportation included. Its core offering is a rehabilitation program based on the theory of "Self-Support Care Science" (自立支援介護学), which was developed by a medical doctor over more than 40 years. The program combines four basic care elements — hydration, nutrition, exercise, and defecation — with light and safe machine-based rehabilitation. RehaPride's services target elderly people in the maintenance (chronic) phase who need continued rehabilitation after discharge from acute or recovery-phase care. The company notes that while acute and recovery-phase rehabilitation often achieves some recovery of motor function through one-on-one manual therapy by rehabilitation specialists, the environment for continuing rehabilitation after returning home is often lacking. RehaPride addresses this gap by providing a day service that functions as a genuine rehabilitation facility, accessible with long-term care insurance and including transportation. The rehabilitation does not require the skills of physical or occupational therapists; instead, nurses are assigned as functional training instructors. The brand operates through a franchise (FC) model. According to the company, medical corporations and related corporations have increasingly joined RehaPride as franchisees in recent years, attracted by the program's medical evidence base and its accessibility even for companies from other industries or staff without prior experience. The company provides support systems for safe and sound management, and offers regular learning opportunities through an industry-academia collaboration. Staff, including the representative, hold master's degrees in Self-Support Care Science. RehaPride's philosophy emphasizes pursuing the material and spiritual happiness of all staff and contributing to the local community. It describes itself as a "pride maker" company and its staff as "pride servants," aiming to provide pride to an aging society and to bring smiles to the lives of seniors and contribute to children's futures. The brand's mission is stated as "realizing functional recovery" (機能回復を実現することが使命). The official website features a store search function with a nationwide store list, and store news from locations across Japan, including Hokkaido, Hyogo, Kyoto, Chiba, and Kanagawa prefectures. The company's representative director and president is Tetsuji Yamashita (山下哲司), who holds a doctorate in medical welfare science (care welfare and care management) and is a director of the Japan Franchise Chain Association. He graduated from Chuo University's Faculty of Commerce (business administration) and holds a doctorate from the International University of Health and Welfare Graduate School. He was directly mentored by Den Fujita, the venture entrepreneur who brought McDonald's franchise expansion to Japan, and has himself achieved results in numerous franchise developments.

RehaPride is operated by Riha Contents Co., Ltd. (リハコンテンツ株式会社), a Japanese company that runs rehabilitation-type day services as rehabilitation facilities for elderly people requiring long-term care who need maintenance-phase rehabilitation. The company's representative director and president is Tetsuji Yamashita, who holds a doctorate in medical welfare science (care welfare and care management) and is a director of the Japan Franchise Chain Association. He graduated from Chuo University's Faculty of Commerce with a degree in business administration and earned his doctorate from the International University of Health and Welfare Graduate School. He was directly mentored by Den Fujita, the entrepreneur who brought McDonald's franchise expansion to Japan, and has himself built a track record in numerous franchise developments. The brand's approach is rooted in Japan's long-term care insurance system, which began in 2000. The company notes that much of the system's services consist of "custody," "monitoring," "assistance," and "care," which it attributes to a reimbursement structure where higher care levels command higher unit prices. RehaPride positions itself differently: it provides safe and sustainable rehabilitation programs for elderly people with various diseases, using nurses as functional training instructors rather than requiring the skills of physical or occupational therapists. The rehabilitation program is based on the theory of "Self-Support Care Science" (自立支援介護学), which a medical doctor developed over more than 40 years. The program combines four basic care elements — hydration, nutrition, exercise, and defecation — with light and safe machine-based rehabilitation, establishing a style of rehabilitation for the maintenance phase and achieving notable improvements in care. The company emphasizes that while acute and recovery-phase rehabilitation often restores some motor function through one-on-one manual therapy by rehabilitation specialists, the environment for continuing rehabilitation after discharge and return home is often inadequate. RehaPride fills this gap by offering a day service that functions as a genuine rehabilitation facility, accessible with long-term care insurance and including transportation. The program is supported by abundant medical evidence, and in recent years medical corporations and related corporations have increasingly joined RehaPride as franchisees. The company has built a support system that makes it easy for companies from other industries and staff without prior experience to participate, deliver rehabilitation results, satisfy users, and operate safely and soundly. Staff, including the representative, hold master's degrees in Self-Support Care Science, and the company provides regular learning opportunities through an industry-academia collaboration. The brand's philosophy states that RehaPride pursues the material and spiritual happiness of all staff and contributes to the local community. It aims to bring smiles to the lives of seniors and contribute to children's futures through its business. It describes itself as a "pride maker" company and its staff as "pride servants," committing to respond to the trust of care managers and to provide motivated action to users. The brand's mission is to "realize functional recovery" (機能回復を実現することが使命). The official website features a nationwide store search and store news from locations across Japan, including Hokkaido, Hyogo, Kyoto, Chiba, and Kanagawa prefectures, indicating an expanding network of franchise locations. The company also maintains a media section and provides information about rehabilitation-type day services, differences from other day services, presentations at the Japan Self-Support Care and Power Rehabilitation Academic Conference, self-support care, rehabilitation programs and equipment, and related books.

• RehaPride Otaru store celebrates one month since opening (Hokkaido, Otaru City)

• RehaPride INAMI store publishes article on when to start using a cane (Hyogo Prefecture, Kako District)

• RehaPride Ayabe store publishes October 2026 newsletter (Kyoto Prefecture)

• RehaPride Kashiwa Chuo store announces Thursday afternoon openings (Chiba Prefecture)

• RehaPride Tsunashima Higashi store publishes business day and holiday notice (Kanagawa Prefecture, Yokohama City)

• RehaPride Tsunashima Higashi store announces days available for rescheduling (Kanagawa Prefecture, Yokohama City)

A full-fledged rehabilitation facility operated as a day service under long-term care insurance, specializing in maintenance-phase rehabilitation for elderly people, delivered through a franchise model.

• Rehabilitation-type day service (リハビリ型デイサービス)

  A day service operated as a full-fledged rehabilitation facility, usable with long-term care insurance and including transportation, targeting elderly people in the maintenance phase.

• Self-Support Care Science rehabilitation program

  A rehabilitation program based on the theory of Self-Support Care Science, combining four basic care elements (hydration, nutrition, exercise, defecation) with light and safe machine-based rehabilitation.

1. 1リハプライド・リハビリ型デイサービスrehapride.co.jp
2. 2リハプライドについて - リハプライド・リハビリ型デイサービスrehapride.co.jp
3. 3運営会社 - リハプライド・リハビリ型デイサービスrehapride.co.jp
4. 4運営会社 - リハプライド・リハビリ型デイサービスrehapride.co.jp
5. 5RehaPride - Wikidatawikidata.org