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Reflaunt

Reflaunt is a company that empowers brands with circular fashion through resale services and technology.

Last updated September 2, 2026

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Overview

Reflaunt provides services for luxury brands and retailers to enable pre-loved offerings, including take-back programs and concierge resale services. It also offers a white-glove resale service for individuals called Folio by Reflaunt.

History

Reflaunt is a company that provides resale services for fashion brands and retailers. It offers a take-back program where customers can send items to be evaluated and resold or upcycled, and a concierge resale service where items are listed across a global marketplace network. It also offers Folio by Reflaunt, a white-glove resale service for individuals and fashion professionals.

Recent events

  • Unconfirmed

    Net-a-Porter, Mr Porter and The Outnet partner with Reflaunt on resale service[5]

    Reported:

    Net-a-Porter, Mr Porter and The Outnet launched an online resale service with Reflaunt. The service was to begin in the UK and US first, with Germany and Hong Kong to follow later.

  • H&M Canada announced the planned launch of H&M Rewear[6]

    H&M Canada announced H&M Rewear, a customer-to-customer resale platform for Canadians to buy and sell clothing from any brand, with a planned launch on September 7. The platform is powered by Reflaunt.

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