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Reef Locks

Reef Locks is a certified 24/7 locksmith and door-opening service based in Kiryat Ono, Israel, founded in 2012 by Mor Aluf, also selling and installing smart locks nationwide.

Last updated September 29, 2026

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Overview

Reef Locks (Hebrew: ריף מנעולים) is an Israeli locksmith business founded in 2012 and operated by Mor Aluf, a certified locksmith and licensed sole proprietor (עוסק מורשה) based in Kiryat Ono. The company provides emergency and scheduled locksmith services 24 hours a day, including door opening, cylinder and lock replacement, mechanism replacement, door repair, safe opening, car opening, and the installation of smart locks. Its core service area is the Gush Dan region, including Bik'at Ono, Tel Aviv, Ramat Gan and surrounding cities, with coverage extended to the Sharon and Shfela regions and additional cities through partner locksmiths. A central part of the brand's positioning is price transparency: customers are given a clear price range by phone before the locksmith departs, and the final price is set according to the actual work performed. The company advertises an average arrival time of 25–30 minutes in the central region for emergencies, 24/7 availability (except Yom Kippur), and written warranties according to the type of work. Payment is accepted by credit card, Bit, or cash, with an invoice for every call-out. Before opening a door, the locksmith asks for proof that the caller lives in or holds the property. Beyond emergency services, Reef Locks sells and installs smart locks and digital peepholes, including brands such as Loxa, Nuki, eLock, and biometric models, with nationwide shipping. The company states that it is an authorized installer for Control, eLock, Loxa, Nuki, Lineus, Yale, Rav-Bariach, Techome, Electron, Teddy and others, and that it undergoes regular training because smart lock technology changes every year. Reef Locks reports a 5.0 rating on Google based on 91 reviews and a 9.9 score on Midrag based on 146 reviews. The business is a private, owner-operated enterprise rather than a publicly listed company, and it operates as a licensed sole proprietorship under Mor Aluf.

History

Reef Locks was founded in 2012 by Mor Aluf, a certified locksmith and licensed sole proprietor based in Kiryat Ono, Israel. From its base, the business has served the Gush Dan area — including Bik'at Ono, Tel Aviv, Ramat Gan and surrounding cities — with 24-hour locksmith services. Over time it expanded its coverage to the Sharon and Shfela regions and additional cities through partner locksmiths. The company's early activity focused on field locksmith work: opening doors, replacing cylinders and mechanisms, repairing doors, and handling emergency calls at all hours. As smart lock technology grew in Israel, Reef Locks added the sale and installation of smart locks and digital peepholes, becoming an authorized installer for brands such as Control, eLock, Loxa, Nuki, Lineus, Yale, Rav-Bariach, Techome, Electron and Teddy. The company states that it undergoes regular training and refresher courses because smart locks change every year. Reef Locks has built its reputation around transparent pricing and rapid response. It advertises a clear price range by phone before the locksmith departs, an average arrival time of 25–30 minutes in the central region, and written warranties according to the type of work. The business reports a 5.0 rating on Google based on 91 reviews and a 9.9 score on Midrag based on 146 reviews. It operates as a private, owner-operated enterprise and remains active as of the latest available information.

  • 2012

    Reef Locks founded by Mor Aluf, a certified locksmith in Kiryat Ono, Israel.

  • Expanded services to include smart lock sales and installation, becoming an authorized installer for multiple brands.

  • Achieved 5.0 rating on Google (91 reviews) and 9.9 score on Midrag (146 reviews).

Products and positioning

Certified, transparently priced, fast-response 24/7 locksmith with smart-lock retail and installation.

  • LOXA smart lock

    Smart lock priced at 2,250.00 ₪ including VAT, up to 12 payments.

  • Biometric smart lock model -m

    Biometric smart lock priced at 2,150.00 ₪ including VAT, up to 12 payments.

  • Nuki Ultra Gen 5 smart lock

    Smart lock priced at 1,280.00 ₪ including VAT, up to 12 payments.

  • eLock Wise Pro smart lock

    Smart lock priced at 1,949.00 ₪ including VAT, up to 12 payments.

  • Double-sided mechanical keypad for gate and door

    Mechanical keypad priced at 978.00 ₪ including VAT, up to 12 payments.

  • Mechanical keypad for gate – Gen 3

    Mechanical keypad priced at 849.00 ₪ including VAT, up to 12 payments.

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