RedOrange Media and Communications

RedOrange Media and Communications, which also operates under the name RedOrange Limited, is an international communication consultancy based in Bangladesh. The firm describes itself as a Dutch partner in Bangladesh, reflecting a working connection to the Netherlands, and it positions itself as a full-service agency that brings strategic, creative and implementation capabilities together under one roof. Its work spans strategic messaging, stakeholder involvement, project design, planning and implementation, with a stated focus on understanding client objectives and building communication strategies that meet and exceed them. The company's service portfolio is broad. It covers consultancy and project co-creation, campaign strategy for social and behavioural change communication, advocacy and awareness raising, project management and impact assessment, training, media engagement and media buying, research, digital marketing, graphic design, films and animations including TV commercials and documentaries, content development, event management and ICT solutions such as websites, knowledge platforms, mobile apps and e-commerce. RedOrange also states in-house expertise in visibility and branding, and it produces TVCs and engages talk shows within its projects. RedOrange describes a signature 360-degree communication approach. According to the company, this involves researching all media and communication opportunities as well as all stakeholders and target audiences, then developing an all-encompassing strategy using relevant media and communication channels. The firm says it has been tailoring communication strategies in synchronization with clients for the past 10 years, and that it analyses the impact of its communication strategy implementation. A notable example of its work is the Amar Taka campaign, developed in 2015 around budget accountability and transparency in Bangladesh. The campaign asked where taxpayers' money goes, aiming to help people better understand government budgeting and spending and to convince local governments to spend public money more transparently and responsively. It was co-created by RedOrange and SUPRO (Campaign for Good Governance), a national network of grassroots NGOs in Bangladesh, and funded by Oxfam Novib Bangladesh. RedOrange's role included joint responsibility for design and implementation, research and data collection, and website development, design, content and maintenance, as well as animation films. RedOrange presents itself as active in media engagement, edutainment, awareness campaigns, advocacy and knowledge management. Its client-facing materials list services across the communication spectrum, from research and strategy to production and digital platforms. The company is associated with Bangladesh and maintains a Dutch connection, and it operates as a private consultancy rather than a listed public company.

RedOrange Media and Communications, also known as RedOrange Limited, is a communication consultancy that presents itself as an international firm with a Dutch partner connection operating in Bangladesh. Public information about the company's founding date, founders and ownership is limited; its own website and Wikidata describe it simply as a company from Bangladesh, and the firm's own materials state that it has been tailoring communication strategies for clients for the past 10 years as of the time of writing. The company has built its identity around a full-service model. It states that it brings together all areas of communication expertise to design the best strategy, combining strategic, creative and implementation skills under one roof. Its service lines have expanded across consultancy, campaign strategy, project management, training, media engagement, research, digital marketing, graphic design, films and animations, content development, event management and ICT solutions. Within this portfolio, RedOrange highlights media buying, the production of TV commercials, talk shows, social and behaviour change communication, community engagement, visibility and branding, and software and ICT development. A defining element of the firm's approach is what it calls the 360-degree communication approach. RedOrange says it researches all media and communication opportunities as well as all stakeholders and target audiences, then develops an all-encompassing strategy using relevant media and communication channels to reach all stakeholders and target audiences. The company also emphasises research-based analysis of client needs, defining communication objectives, prioritising audiences, crafting messages and composing the optimum mix of channels, followed by analysis of the impact of implementation. One of the company's documented projects is the Amar Taka campaign, dated 2015. Amar Taka, which asks where taxpayers' money goes, was a campaign on budget accountability and transparency in Bangladesh. Its aim was to help people better understand government budgeting and government spending and to convince local governments to spend taxpayers' money more transparently and responsively. The campaign was co-created by RedOrange and SUPRO (Campaign for Good Governance), described as a national network of grassroots NGOs in Bangladesh, and was funded by Oxfam Novib Bangladesh. RedOrange's responsibilities included joint design and implementation of the campaign, research and data collection, website development, design, content and maintenance, and animation films. RedOrange's work is oriented toward media engagement, edutainment, awareness campaigns, advocacy and knowledge management. The company maintains an online presence through its website and social channels including Facebook, LinkedIn, Twitter, Vimeo and YouTube, and it lists services and portfolio items such as Amar Taka. It operates as a private consultancy rather than a publicly listed company, and its materials indicate a Bangladesh base with a Dutch partnership orientation.

• 2015

  Amar Taka campaign on budget accountability and transparency in Bangladesh, co-created by RedOrange and SUPRO and funded by Oxfam Novib Bangladesh.

International communication consultancy creating impact with strategic messaging and stakeholder involvement, offering strategic, creative and implementation skills under one roof.

• Amar Taka

  Campaign on budget accountability and transparency in Bangladesh, launched in 2015, co-created by RedOrange and SUPRO (Campaign for Good Governance) and funded by Oxfam Novib Bangladesh. RedOrange was jointly responsible for design and implementation, research and data collection, website development, design, content and maintenance, and animation films.

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4. 4Amar Taka - RedOrange Limitedredorangecom.com
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