RedeTV! São Paulo

RedeTV! São Paulo is a Brazilian free-to-air television station associated with the national RedeTV! network. It is licensed to the city of São Paulo, the capital of São Paulo state, while its physical headquarters are in Osasco in the metropolitan area. The station operates on the legacy VHF channel 9 allocation and is both an owned-and-operated station and the network's flagship outlet. Its facilities at the Centro de Televisão Digital, in the Vila São José neighborhood of Osasco, generate much of the programming distributed across RedeTV!'s national network. The station's history reaches back to the early 1980s, when the São Paulo license was among the assets inherited by Rede Manchete from the former TV Excelsior after the auction associated with the closure of Rede Tupi in 1980. The station began broadcasting on June 5, 1983, at the same time as Rede Manchete. In its early configuration, it worked with the network's Rio de Janeiro outlet as one of two principal signal-generation centers. Its first operational base was a modest three-story facility in São Paulo's Sumaré neighborhood, known as Torre Bruxelas. Transmissions equipment was installed there, while reporting and network news operations worked from an adjacent house. A larger facility on Avenida Ida Kolb in the Limão district was inaugurated in January 1990. The broadcaster experienced serious labor and financial pressure during Rede Manchete's later years. On June 16, 1993, employees suspended the station's programming after reporting that wages had been delayed for five months. Approximately 50 workers occupied the former premises and used slides to explain the dispute to viewers. Union representatives and politicians also entered the station and replaced the regular signal with discussion programming about the strike and the network's financial condition. Technical deterioration compounded the crisis: the São Paulo transmitter was reportedly operating at reduced power because replacement parts and maintenance were unavailable. Rede Manchete entered a terminal crisis in the late 1990s and ceased operating as the country's network under its former ownership in May 1999. The assets were acquired by the TeleTV group, associated with Amilcare Dallevo and Marcelo de Carvalho. After a transitional period during which the station carried temporary branding, RedeTV! was established on November 15, 1999, and channel 9 became the principal São Paulo outlet of the new network. Because the former Limão property was tied up in debt proceedings, the new broadcaster initially used the remaining Brussels Tower and rented studios in Barueri's Alphaville district. It remained there from 1999 until 2009. For RedeTV!'s tenth anniversary in 2009, operations moved to the purpose-built Centro de Televisão Digital in Osasco. The complex covers approximately 60,000 square meters and became the network's main production and technical center. The move strengthened the station's role beyond that of a local transmitter: it became the principal origin point for programming distributed throughout Brazil. RedeTV! São Paulo has also been notable for experiments in television technology. It began digital transmissions in the São Paulo area on December 2, 2007, using virtual channel 29. In November 2009, programming produced at the Osasco complex became fully high-definition, making the station an early Brazilian broadcaster to generate all of its programming in HD. On May 23, 2010, it used digital subchannel 9.2 to transmit an episode of Pânico na TV! in three-dimensional television, an initiative described as the first over-the-air 3D television transmission by a station. The experimental 3D service ended in June 2015. In February 2021, subchannel 9.2 was reactivated for teleclasses from Universo EADTV, under a partnership involving RedeTV! and Cesumar University. The station completed its transition away from analogue broadcasting on March 29, 2017, in accordance with Brazil's federal digital-switch-off schedule for the São Paulo metropolitan region. The VHF channel 9 signal ended shortly before midnight during Superpop, with presenter Luciana Gimenez participating in the technical shutdown procedure. RedeTV! São Paulo remains a key national production, transmission, and flagship facility for RedeTV!.

RedeTV! São Paulo originated in the reallocation of Brazilian television licenses following the closure of Rede Tupi in July 1980. The São Paulo license was inherited by Rede Manchete during the early-1980s auction of TV Excelsior assets. The station began broadcasting on June 5, 1983, alongside Rede Manchete and initially functioned as one of the network's two major signal-generation centers, alternating operational importance with the Rio de Janeiro station. Its first base was a small three-story building in the Sumaré neighborhood, known as Torre Bruxelas. Transmitters were installed there, while the reporting team supporting network news worked in an adjacent house. On January 24, 1990, Rede Manchete inaugurated larger premises at Avenida Ida Kolb, 551, in the Limão district. Those facilities became associated with the station during the network's expansion and subsequent decline. The station faced a prominent labor crisis in June 1993. On June 16, regular programming was suspended after employees said they had gone five months without receiving wages. Around 50 workers occupied the former building and displayed slides explaining their situation to viewers. Representatives of the CUT labor federation and the São Paulo Broadcasters Union entered the station with politicians associated with aligned parties. They took the signal off air and presented alternative programming concerning the strike and the broadcaster's financial problems. At the same time, the São Paulo transmitter was reportedly operating at roughly 30 percent of its normal power because the network lacked replacement parts and maintenance resources. Rede Manchete entered a prolonged crisis in September 1998 and ultimately ceased its former operations on May 10, 1999. The network and its owned stations were sold to the TeleTV group, associated with Amilcare Dallevo and Marcelo de Carvalho. During the transition, the station carried temporary branding before the RedeTV! identity was formally adopted. RedeTV! began regular broadcasting on November 15, 1999, using VHF channel 9 and making the São Paulo station its principal outlet. The transition created practical infrastructure problems. The former Limão property was seized in connection with debts, leaving the new network with the Brussels Tower and requiring rented studios at Rua Bahia, 205, in the Alphaville area of Barueri. The broadcaster operated from Barueri between 1999 and 2009. In November 2009, coinciding with RedeTV!'s tenth anniversary, it moved to the Centro de Televisão Digital in Vila São José, Osasco. The complex, covering about 60,000 square meters, became the principal national production center and the station's headquarters. Technological development has been a defining part of the station's later history. RedeTV! São Paulo launched its digital signal on December 2, 2007, using virtual UHF channel 29. From November 13, 2009, programming produced at the Osasco complex was generated in high definition. On May 23, 2010, the station used digital subchannel 9.2 for a 3D broadcast of Pânico na TV!, an experiment presented as the first over-the-air 3D television transmission by a station. The 3D signal was discontinued on June 19, 2015. Subchannel 9.2 returned on February 7, 2021, carrying teleclasses from Universo EADTV as part of a partnership with Cesumar University. Brazil's analogue-to-digital transition ended the station's VHF service on March 29, 2017. RedeTV! São Paulo shut down its analogue channel 9 signal at 11:59 p.m. during Superpop. Presenter Luciana Gimenez participated by activating the technical procedure that inserted the official transition slide prepared by the Brazilian communications authorities. The station continues as RedeTV!'s São Paulo flagship and a major source of programming for the national network.

• 2021

  Educational programming returns to subchannel 9.2

  [1]RedeTV! São Pauloen.wikipedia.org

  Subchannel 9.2 resumed operation with Universo EADTV teleclasses under a partnership with Cesumar University.

• 2017

  Analogue VHF transmission ends

  [1]RedeTV! São Pauloen.wikipedia.org

  The station switched off its analogue channel 9 signal as part of Brazil's digital television transition.

• 2010

  Experimental 3D broadcast

  [1]RedeTV! São Pauloen.wikipedia.org

  The station transmitted Pânico na TV! in 3D via digital subchannel 9.2.

• 2009

  Move to the Digital Television Center

  [1]RedeTV! São Pauloen.wikipedia.org

  RedeTV! São Paulo moved to the Centro de Televisão Digital in Osasco, consolidating national production and transmission operations.

• 2007

  Digital transmission begins

  [1]RedeTV! São Pauloen.wikipedia.org

  The station commenced digital broadcasting in São Paulo on December 2 using virtual UHF channel 29.

• 1999

  RedeTV! begins regular broadcasting

  [1]RedeTV! São Pauloen.wikipedia.org

  After the TeleTV acquisition and transition from Rede Manchete, the station adopted the RedeTV! identity and became the network's main station on channel 9.

• 1990

  New Limão facilities inaugurated

  [1]RedeTV! São Pauloen.wikipedia.org

  The station opened new facilities on Avenida Ida Kolb in São Paulo's Limão district.

• 1983

  Station launches with Rede Manchete

  [1]RedeTV! São Pauloen.wikipedia.org

  Rede Manchete's São Paulo station began broadcasting on June 5, serving as one of the network's two initial signal-generation centers.

• 1980

  TV Tupi closure and license-auction process

  [1]RedeTV! São Pauloen.wikipedia.org

  The closure of Rede Tupi initiated the licensing and asset process through which the São Paulo television allocation was later inherited by Rede Manchete.

A flagship metropolitan television station and national network production hub, combining free-to-air broadcasting with centralized entertainment, news, technological experimentation, and digital-subchannel programming.

• Terrestrial television · 1983

  Analogue channel 9

  The station's original VHF service in São Paulo and the principal terrestrial outlet associated first with Rede Manchete and later with RedeTV!. It carried the station's general programming until the analogue signal was shut down on March 29, 2017, under Brazil's national digital-transition plan.

• Digital television · 2007

  Digital terrestrial service

  RedeTV! São Paulo's digital service began in December 2007 and became the principal technical platform after the analogue switch-off. The station's Osasco facilities support high-definition production and distribution for the RedeTV! network.

• Digital subchannel · 2010

  Digital subchannel 9.2

  A secondary digital service used for special and supplementary programming. It carried the station's experimental 3D transmission of Pânico na TV! in 2010, was later deactivated, and was reactivated in 2021 for Universo EADTV teleclasses.

• Television programming · 1999

  National RedeTV! programming

  The São Paulo station functions as the network's flagship and principal programming generator. Entertainment, news, talk, and other national-network content is produced or distributed from its Osasco television complex.

• 1993

  Wage-delay strike and station occupation

  Employees suspended programming and occupied the station after reporting that wages had gone unpaid for five months. Union representatives and politicians replaced the regular signal with broadcasts discussing the labor dispute and Rede Manchete's financial difficulties.

  Source

Read more

• 2017

  Analogue-to-digital transitionGeneration change

  Background

  Federal rules and the official Brazilian switch-off schedule required broadcasters in the São Paulo metropolitan region to end analogue transmissions.

  Action taken

  RedeTV! São Paulo ended its VHF channel 9 analogue signal at 11:59 p.m. during Superpop.

  Aftermath

  The station continued through its digital terrestrial service and associated digital channels.

  Source

• 2010

  Launch of experimental 3D broadcastsProduct launch

  Background

  The station was expanding its digital television capabilities after beginning digital transmission in 2007.

  Action taken

  It used subchannel 9.2 to air Pânico na TV! in three-dimensional format.

  Aftermath

  The 3D signal was discontinued on June 19, 2015.

  Source

• 2009

  Consolidation at the Centro de Televisão DigitalStrategy

  Background

  RedeTV! had operated from rented Barueri studios since the transition from Rede Manchete.

  Action taken

  The station moved to a purpose-built television complex in Osasco for its tenth anniversary.

  Aftermath

  The complex became RedeTV!'s main national production and signal-generation center.

  Source

• 1999

  Transition from Rede Manchete to RedeTV!M&A

  Background

  Rede Manchete's financial crisis culminated in the sale of its network and owned stations to the TeleTV group.

  Action taken

  The São Paulo station adopted the RedeTV! identity and became the new network's principal outlet on VHF channel 9.

  Aftermath

  The station continued operating as a flagship facility, although infrastructure was initially split between the Brussels Tower and rented studios in Barueri.

  Source

• 2021

  Digital subchannel 9.2 reactivated for educational programming[1]RedeTV! São Pauloen.wikipedia.org

  Product launch · Other

  The station resumed operation of subchannel 9.2 with teleclasses from Universo EADTV under a partnership involving RedeTV! and Cesumar University.

• 2017

  RedeTV! São Paulo completed analogue switch-off[1]RedeTV! São Pauloen.wikipedia.org

  Regulation · Product generation

  The station ended its VHF channel 9 analogue transmission in line with Brazil's national digital-transition schedule for the São Paulo metropolitan region.

• 2010

  RedeTV! São Paulo transmitted Pânico na TV! in 3D[1]RedeTV! São Pauloen.wikipedia.org

  Product launch · Other

  The station used digital subchannel 9.2 to broadcast Pânico na TV! in three-dimensional television, presenting an early over-the-air 3D transmission experiment.

• 2009

  RedeTV! São Paulo moved to the Centro de Televisão Digital[1]RedeTV! São Pauloen.wikipedia.org

  Other

  The station and network moved from rented Barueri studios to a large television complex in Osasco, which became the principal center for generating RedeTV!'s national programming.

• 1999

  RedeTV! established on channel 9 after Rede Manchete transition[1]RedeTV! São Pauloen.wikipedia.org

  M&A

  Following the acquisition of Rede Manchete's assets by the TeleTV group, the São Paulo station became the principal outlet of the newly established RedeTV! network.

1. 1RedeTV! São Pauloen.wikipedia.org