Redesign
Redesign is a home design shopping complex in Kiryat Ata, Israel, featuring about 40 showrooms of leading Israeli and international home brands.
Last updated September 29, 2026
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Overview
Redesign is a home design shopping complex located in Kiryat Ata, Israel, near the Sha'ar HaTzafon Mall. It was founded by a group of partners and opened to the public in 2021. The complex spans approximately 38,000 square meters and houses around 40 showrooms and stores of national retail chains, ranging in size from 100 to 2,400 square meters. The project required an investment of about 250 million shekels. The owners are Amir Biram and Ariel Roter, managing partners at JTLV; Shuki Schwartz, CEO and owner of Tollman's; Uri Kramer, co-owner of Topolsky Retzef; and the Blitzbau family, owners of A. Blitzbau. Redesign offers a wide range of home design products and services, including living room furniture, bedroom sets, flooring, closets, ventilation and air conditioning, bathroom fixtures, garden and balcony furniture, home office furniture, lighting, dining areas, kitchens, electrical appliances, children's furniture, and doors and windows. The complex is designed to provide a comprehensive customer experience, allowing visitors to explore, consult, and receive personal guidance for furnishing a entire home or just a single room. It serves as a one-stop destination for home design needs in northern Israel.
History
Redesign was established as a home design shopping complex in Kiryat Ata, Israel. The vision for the complex was realized in 2020, and it was officially inaugurated in 2021. The project was initiated by a group of partners: Amir Biram and Ariel Roter, managing partners at JTLV; Shuki Schwartz, CEO and owner of Tollman's; Uri Kramer, co-owner of Topolsky Retzef; and the Blitzbau family, owners of A. Blitzbau. The complex was built near the Sha'ar HaTzafon Mall, which includes an IKEA branch, to create a central destination for home design in northern Israel. Spanning approximately 38,000 square meters, Redesign houses about 40 showrooms and stores of national retail chains, with spaces ranging from 100 to 2,400 square meters. The total investment in the project was approximately 250 million shekels. The complex was designed to offer a comprehensive customer experience, allowing visitors to explore, consult, and receive personal guidance for furnishing an entire home or just a single room. It includes a wide range of categories such as living room furniture, bedroom sets, flooring, closets, ventilation and air conditioning, bathroom fixtures, garden furniture, home office furniture, lighting, dining areas, kitchens, electrical appliances, children's furniture, and doors and windows. Redesign continues to operate as a major home design center in the region.
- 2021
Redesign officially inaugurated in Kiryat Ata.
- 2020
Vision of the founders realized; Redesign complex established.
Products and positioning
One-stop home design and furnishing complex in northern Israel, offering a wide range of brands and personalized customer experience.
Product categories. Living room furniture · Bedroom sets · Flooring and cladding · Closets and wardrobe rooms · Ventilation, heating, and air conditioning · Bathroom fixtures · Garden and balcony furniture · Home office furniture · Lighting and lampshades · Dining areas · Kitchens · Electrical appliances
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