Rede Super

Rede Super, also known in English as Super Network, is a Brazilian evangelical Christian television broadcaster associated with Lagoinha Church in Belo Horizonte, Minas Gerais. The network developed from a local community television operation and became a dedicated religious broadcaster after Lagoinha Church acquired the service in 2000. Its programming combines worship broadcasts, church services, Christian music, religious teaching, interviews, and other faith-oriented television content. The station's immediate predecessor was Rede de Televisão Comunitária, a journalistic community television service established in May 1997 by journalists Alberico de Sousa Cruz and Lauro Diniz. The operation broadcast on channel 21 UHF. In 2000, Lagoinha Church acquired the service and relaunched it under the Rede Super name. Following the change in ownership, the network expanded beyond its original local format. It began appearing on pay television, initially through NET, and subsequently used satellite distribution to extend its reach. A major part of Rede Super's identity has been its close relationship with Lagoinha Church and the worship group Diante do Trono. From 2001 onward, the channel carried Diante do Trono rehearsals, including preparations for the recording of the album Preciso de Ti, as well as Lagoinha worship services, church events, and conferences organized by the church and the group. The network also opened its first branch in Juiz de Fora in 2001, indicating an early effort to establish a presence beyond Belo Horizonte. In 2008, management of Rede Super moved to the Diante do Trono group. During this period, the broadcaster used the slogan "Rede Super: restoring lives" and later adopted the phrase "Rede Super: a TV before the Throne," emphasizing its connection with the worship group and its evangelical mission. On February 22, 2010, pastor André Valadão became president of the network. Under the subsequent management structure, television presenter Alex Passos, who had hosted the program Balaio since 2002, assumed the station's executive leadership. The network also underwent physical and distribution changes. In November 2011, Rede Super moved from facilities in Belo Horizonte's Lourdes neighborhood to a new headquarters in the São Luiz neighborhood, in the Pampulha region. In 2015, its Belo Horizonte terrestrial transmission moved to channel 32 UHF, while the network ceased its affiliation with Via Brasil TV. Its former channel 21 transmission ended on August 2 of that year. The transition from analog to digital broadcasting became a significant operational challenge. Brazil's telecommunications regulator, ANATEL, set deadlines for Rede Super to begin digital transmission in Belo Horizonte or face disconnection alongside the analog shutdown. The deadline was extended, ultimately creating pressure for the station to fund the necessary technical conversion. On March 28, 2017, Lagoinha and Rede Super launched the campaign "The Rede Super Can Not Stop" to raise R$3 million for digitalization and the transition away from analog transmission. The campaign reportedly received at least R$60,000 on its launch night and reached its stated fundraising target before the final deadline. Rede Super subsequently continued broadcasting digitally on channel 32.1 in Belo Horizonte. Rede Super's business and institutional model is therefore rooted less in conventional commercial television branding than in religious broadcasting supported by church ownership, affiliated ministries, donated resources, and distribution partnerships. Its principal audience is Brazilian evangelical viewers, particularly those connected with Lagoinha Church, Diante do Trono, and related worship and teaching initiatives. The available reference material documents its development, leadership changes, programming relationships, channel changes, and digitalization campaign, but does not establish detailed audience figures, revenue data, current national coverage, or a comprehensive present-day program schedule.

Rede Super emerged from Rede de Televisão Comunitária, a community television operation founded in May 1997 by journalists Alberico de Sousa Cruz and Lauro Diniz. The predecessor was a journalistic service broadcast on channel 21 UHF in Belo Horizonte. In 2000, Lagoinha Church acquired the operation and converted it into Rede Super, giving the broadcaster an explicitly evangelical Christian identity. After the acquisition, the channel expanded its distribution through pay television. Its first reported pay-TV carriage was through NET, followed by satellite distribution that enabled broader coverage. On July 17, 2002, Lagoinha Church acquired the local cable channel and began operating a 24-hour schedule centered on evangelical programming. The resulting network combined local broadcasting with religious content produced by or associated with the church. The broadcaster's development was closely tied to Diante do Trono, a prominent Brazilian worship group connected with Lagoinha. Beginning in 2001, Rede Super transmitted the group's general rehearsals, worship events, and selected church and conference activities. Its early coverage included the rehearsal for Diante do Trono's Preciso de Ti recording. The same year, the network opened a branch in Juiz de Fora, its first documented expansion beyond Belo Horizonte. In 2008, Diante do Trono assumed management of Rede Super. The broadcaster used the slogan "Rede Super: restoring lives" and later presented itself as "a TV before the Throne," reflecting its institutional and programming relationship with the worship group. On February 22, 2010, pastor André Valadão became president. Alex Passos, a presenter associated with the program Balaio since 2002, took responsibility for the station's executive direction under the new management. Rede Super moved its facilities in November 2011 from Belo Horizonte's Lourdes neighborhood to São Luiz, in the Pampulha region. A later distribution change took place in 2015, when the network began broadcasting on channel 32 UHF in Belo Horizonte. It also stopped operating as an affiliate of Via Brasil TV, and its channel 21 transmission ended on August 2. The transition to digital television created a regulatory and financial challenge. ANATEL required the Belo Horizonte operation to adopt digital transmission within a prescribed timetable or risk being disconnected with the analog shutdown. The deadline was extended to November 2017. In response, Rede Super and Lagoinha launched The Rede Super Can Not Stop campaign on March 28, 2017, seeking R$3 million to finance digitalization and preserve the station's transmission. The campaign received at least R$60,000 on its launch evening and reportedly raised the full target before the deadline. Rede Super then continued operating digitally on channel 32.1 in Belo Horizonte. The available material presents Rede Super as an active religious broadcaster whose identity is defined by church ownership, evangelical programming, worship-event coverage, and technical distribution changes. It does not provide verified information about current executives beyond the documented 2010 leadership appointments, detailed current market reach, audience size, revenue, or a complete schedule.

• 2017

  Digitalization campaign reaches its fundraising objective

  [1]Rede Superen.wikipedia.org

  Rede Super and Lagoinha raise funds for digital conversion after regulatory deadlines put continued analog operation at risk.

• 2015

  Terrestrial channel changes to 32 UHF

  [1]Rede Superen.wikipedia.org

  The network starts broadcasting on channel 32 UHF in Belo Horizonte, ends its Via Brasil TV affiliation, and leaves channel 21.

• 2011

  Headquarters move within Belo Horizonte

  [1]Rede Superen.wikipedia.org

  Rede Super moves from Lourdes to new facilities in São Luiz, in the Pampulha region.

• 2010

  André Valadão becomes president

  [1]Rede Superen.wikipedia.org

  Pastor André Valadão takes the presidency, while Alex Passos assumes executive direction.

• 2008

  Diante do Trono assumes management

  [1]Rede Superen.wikipedia.org

  Management of Rede Super moves to the Diante do Trono group, strengthening the network's connection with the worship movement.

• 2002

  24-hour evangelical broadcasting begins

  [1]Rede Superen.wikipedia.org

  Following Lagoinha Church's acquisition of the local cable channel, the service begins operating around the clock with evangelical programming.

• 2001

  Diante do Trono and Lagoinha event coverage begins

  [1]Rede Superen.wikipedia.org

  Rede Super begins transmitting Diante do Trono rehearsals, worship events, church services, and conferences, and opens a branch in Juiz de Fora.

• 2000

  Lagoinha Church acquires and relaunches the station

  [1]Rede Superen.wikipedia.org

  The community broadcaster is acquired by Lagoinha Church and transformed into Rede Super.

• 1997

  Rede de Televisão Comunitária is founded

  [1]Rede Superen.wikipedia.org

  Journalists Alberico de Sousa Cruz and Lauro Diniz establish the community television predecessor that broadcasts on channel 21 UHF.

A Brazilian evangelical television network positioned as a faith-based broadcaster closely connected to Lagoinha Church and the Diante do Trono worship movement. Its communication emphasizes worship, Christian teaching, church events, and the idea of using television to support religious ministry and personal transformation.

• Broadcast television · 2000

  Evangelical television network

  Rede Super's core offering is a faith-based television service centered on evangelical Christian programming. Its output has included church services, worship events, religious teaching, interviews, music-related content, and programming connected with Lagoinha Church and Diante do Trono. Distribution has included local terrestrial broadcasting, pay television, cable, and satellite transmission.

• Religious television program · 2002

  Balaio

  Balaio is a Rede Super program associated with presenter Alex Passos, who had presented it since 2002 before taking on the station's executive direction. The available source identifies the program as part of the network's established programming but does not provide a full format description or current broadcast status.

• 2017The Rede Super Can Not Stop

  Belo Horizonte · Brazil

  Rede Super and Lagoinha Church launched a fundraising campaign to collect R$3 million for the broadcaster's digitalization, helping it comply with the transition away from analog television in Belo Horizonte.

  Outcome. The campaign reportedly collected at least R$60,000 on its launch night and reached the R$3 million target before the applicable deadline. The network continued broadcasting digitally on channel 32.1 in Belo Horizonte.

  Source

• 2017

  Digital conversion funding decisionOther

  Background

  ANATEL deadlines placed the Belo Horizonte station's continued analog operation at risk unless digital transmission infrastructure was funded and implemented.

  Action taken

  Lagoinha and Rede Super launched a public fundraising effort seeking R$3 million for digitalization.

  Aftermath

  The stated fundraising goal was reached before the deadline, and Rede Super continued broadcasting digitally on channel 32.1.

  Digitalization fundraising target. R$3 million raised (2017)

  Source

• 2015

  Terrestrial distribution restructuringStrategy

  Background

  The Belo Horizonte operation was undergoing changes in local channel distribution and affiliation arrangements.

  Action taken

  Rede Super moved its terrestrial transmission to channel 32 UHF, ended its Via Brasil TV affiliation, and discontinued its channel 21 transmission.

  Aftermath

  The channel change preceded the network's later digital transition on channel 32.1.

  Source

• 2008

  Diante do Trono management transitionStrategy

  Background

  Rede Super had developed a close programming relationship with the Diante do Trono worship group.

  Action taken

  Management of the station was transferred to the Diante do Trono group.

  Aftermath

  The network adopted slogans highlighting its relationship with the worship movement and continued emphasizing affiliated religious content.

  Source

• 2000

  Conversion into an evangelical broadcasterStrategy

  Background

  Lagoinha Church acquired the community television operation that had previously focused on journalistic programming.

  Action taken

  The operation was relaunched as Rede Super with an evangelical Christian programming identity.

  Aftermath

  The broadcaster expanded into religious programming, pay-TV carriage, satellite distribution, and coverage of Lagoinha and Diante do Trono activities.

  Source

• 2017

  Rede Super launches digitalization fundraising campaign[1]Rede Superen.wikipedia.org

  Campaign · Regulation

  Lagoinha and Rede Super launched The Rede Super Can Not Stop campaign to raise R$3 million for digital conversion and continued operation in Belo Horizonte. The campaign reportedly collected at least R$60,000 on its first night and reached its stated target before the deadline.

• 2015

  Rede Super begins broadcasting on channel 32 UHF[1]Rede Superen.wikipedia.org

  Other

  The network moved its Belo Horizonte terrestrial transmission to channel 32 UHF and ended its affiliation with Via Brasil TV. Its former channel 21 transmission ceased later that year.

1. 1Rede Superen.wikipedia.org
2. 2Rede Super official websiteredesuper.com.br