Rede ITA

Rede ITA is a Brazilian television broadcaster headquartered in Campina Grande, in the state of Paraíba. It operates on digital UHF channel 18 and is affiliated with TV Cultura, the public television network based in São Paulo. It is described as the first educational station in its municipality and is maintained by the Fundação Pedro Américo, a foundation linked to businessman and politician Dalton Gadelha, who is also associated with educational institutions such as Unifacisa and the Escola Superior de Aviação Civil (ESAC). The station was founded on 29 September 2006 under the name TV Itararé, with its original studios and transmitters installed inside the Unifacisa campus in the Itararé neighborhood. Its first locally produced program was the newscast Itararé Notícias, and its schedule gradually expanded with programs such as Itararé Esportes and Diversidade, alongside active participation in local cultural events. On 21 March 2014, the station left the Unifacisa campus and inaugurated a new headquarters in the Catolé neighborhood, sharing a space belonging to ESAC; the new building covers 900 m² and includes three large studios with integrated layouts and virtual sets. The same day, it began digital transmissions on UHF channel 18 for Campina Grande and nearby areas, with all local programming also broadcast in high definition. On 29 March 2022, TV Itararé was renamed Rede ITA, following the multiplatform trend adopted by other broadcasters, and debuted a new local schedule. The station ceased analog transmissions on UHF channel 19 on 5 December 2018, in line with the federal transition schedule for Brazilian television overseen by ANATEL. Today Rede ITA presents itself as a multiplatform local media brand, distributing content through its website and social channels including Facebook, Instagram and YouTube. Its online presence features news, sports coverage, cultural interviews and local programming, and in 2026 it marked its 20th anniversary with initiatives such as a public contest to choose a slogan for the milestone.

Rede ITA traces its origins to a television concession granted on 8 December 2004 by then-president Luiz Inácio Lula da Silva to the Fundação Pedro Américo, an entity linked to businessman and politician Dalton Gadelha, who was responsible for educational institutions such as Unifacisa and the Escola Superior de Aviação Civil (ESAC). The channel 19 UHF concession for Campina Grande was the legal basis for the new station. The broadcaster was founded on 29 September 2006 as TV Itararé, in a special ceremony attended by renowned artists such as Tom Oliveira and Flávio José. Initially, its studios and transmitters were installed inside the Unifacisa campus in the Itararé neighborhood. The first program produced by the new station was the newscast Itararé Notícias, and the schedule gradually expanded with new attractions such as Itararé Esportes and Diversidade, alongside active participation in local cultural events. On 21 March 2014, the station left its facilities on the Unifacisa campus and inaugurated a new headquarters in the Catolé neighborhood, sharing a space belonging to ESAC. The new building has 900 m², with three large studios featuring an integrated layout and virtual sets. The same day, the station began digital transmissions on UHF channel 18 for Campina Grande and nearby areas, and all of its local programming also began to be shown in high definition. On 5 December 2018, following the federal decree for the transition of Brazilian television stations from analog to digital signals, TV Itararé, like other stations in Campina Grande, ceased its analog transmissions on UHF channel 19, in accordance with ANATEL's official schedule. On 29 March 2022, TV Itararé changed its name to Rede ITA, following the multiplatform trend adopted by other broadcasters, and debuted a new local schedule. The rebranding reflected a broader positioning as a multiplatform media brand, with content distributed not only over the air but also through its website and social media channels such as Facebook, Instagram and YouTube. In 2026, Rede ITA celebrated its 20th anniversary. As part of the commemoration, the station launched a public contest to choose a slogan for the milestone, inviting its audience to participate. Its online presence continues to feature local news, sports coverage, cultural interviews and programs such as ITN, Em Dia, ITA Futebol Clube and Pipoca Cast.

• President Luiz Inácio Lula da Silva grants the channel 19 UHF concession in Campina Grande to Fundação Pedro Américo.

• Station founded as TV Itararé in a ceremony attended by artists such as Tom Oliveira and Flávio José.

• Inaugurates new headquarters in the Catolé neighborhood and begins digital transmissions on UHF channel 18.

• Ceases analog transmissions on UHF channel 19 in line with the federal digital transition schedule.

• TV Itararé is renamed Rede ITA and debuts a new local schedule.

• Launches a public contest to choose a slogan for the broadcaster's 20th anniversary.

Local educational and multiplatform television broadcaster affiliated with TV Cultura, serving Campina Grande and Paraíba.

• ITN

  Newscast program on Rede ITA.

• Em Dia

  Program on Rede ITA.

• ITA Futebol Clube

  Sports program on Rede ITA.

• Pipoca Cast

  Interview program on Rede ITA.

1. 1Home - Rede ITAredeita.com.br
2. 2Mayana Neiva fala sobre carreira e raízes paraibanas no Pipoca Cast - Rede ITAredeita.com.br
3. 3TRE-PB inicia atendimento aos eleitores para orientações sobre as eleições nesta quinta-feira (24) - Rede ITAredeita.com.br
4. 4Rede ITAwikidata.org
5. 5Rede ITApt.wikipedia.org