RED VOLTAGE

RED VOLTAGE (レッドボルテージ) is the official merchandise shop of Urawa Red Diamonds, a professional football club in the J.League. The shop is located in Saitama City, Saitama Prefecture, Japan, and sells a wide range of club-related goods, including apparel, accessories, and matchday items. It is a key retail touchpoint for supporters of the club, which is one of the most popular and well-supported teams in Japanese football. The shop first opened on August 7, 1993, three months after the J.League's inaugural season began, in a building along the old Nakasendo road in Urawa's Nakamachi district. At that time, the club's headquarters were also in the same building until 2005, when they moved to Saitama Stadium 2002. Initially, the shop had no official name and was simply called "Reds' Shop" (レッズのお店). The club solicited name suggestions from supporters, and on November 7, 1993, the name "RED VOLTAGE" was chosen. On March 8, 2018, the original shop closed, and on March 16, 2018, it relocated to the West Area of the Atre Urawa station building at the west exit of Urawa Station. The new shop operates from 10:00 to 20:00, closing only on January 1 and two additional days per year for building inspections. The old shop was open from 10:00 to 19:00 and closed on Mondays and during the year-end and New Year holidays. RED VOLTAGE is known for being extremely busy on matchdays when Urawa Red Diamonds plays at home, often with long queues at the register. The shop also features screens that continuously show Reds matches, although live broadcasts that were available in the old store were discontinued in the new location due to space constraints. The shop is an integral part of the club's fan engagement and merchandising operations, complementing the club's membership program, REX CLUB, and its online ticket service, REX TICKET.

RED VOLTAGE opened on August 7, 1993, three months after the J.League's inaugural season began, in a building along the old Nakasendo road in Urawa's Nakamachi district. The building also housed the club's headquarters until 2005, when they moved to Saitama Stadium 2002. Initially, the shop had no official name and was simply called "Reds' Shop" (レッズのお店). The club solicited name suggestions from supporters, and on November 7, 1993, the name "RED VOLTAGE" was chosen. The shop operated at the original location for nearly 25 years. On March 8, 2018, it closed, and on March 16, 2018, it relocated to the West Area of the Atre Urawa station building at the west exit of Urawa Station. The new shop is open from 10:00 to 20:00, closing only on January 1 and two additional days per year for building inspections. The old shop was open from 10:00 to 19:00 and closed on Mondays and during the year-end and New Year holidays. RED VOLTAGE is known for being extremely busy on matchdays when Urawa Red Diamonds plays at home, often with long queues at the register. The shop also features screens that continuously show Reds matches, although live broadcasts that were available in the old store were discontinued in the new location due to space constraints. The shop is an integral part of the club's fan engagement and merchandising operations, complementing the club's membership program, REX CLUB, and its online ticket service, REX TICKET.

• Opened in Nakamachi, Urawa, initially unnamed and called "Reds' Shop".

• Named "RED VOLTAGE" after a supporter contest.

• Original shop closed.

• Relocated to Atre Urawa West Area at Urawa Station west exit.

Official merchandise shop of Urawa Red Diamonds, catering to fans and supporters.

• Official Urawa Red Diamonds merchandise

  Apparel, accessories, matchday goods, and souvenirs.

1. 1浦和レッドダイヤモンズ公式サイト | URAWA RED DIAMONDS OFFICIAL WEBSITEurawa-reds.co.jp
2. 2REX CLUB 2026/27シーズン ｜ 浦和レッドダイヤモンズurawa-reds.co.jp
3. 3お客様窓口 | REX CLUB 2025 ｜ 浦和レッドダイヤモンズurawa-reds.co.jp
4. 4レッドボルテージ - Wikipediaja.wikipedia.org
5. 5REX CLUB 2026/27シーズン ｜ 浦和レッドダイヤモンズurawa-reds.co.jp
6. 6RED VOLTAGEwikidata.org