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Red Dingo

Australian pet accessories brand founded in 2002, designing stylish and durable products for dogs and cats.

Last updated September 15, 2026

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Overview

Red Dingo is an Australian pet accessories brand founded in 2002 by Barbara and Craig, initially inspired by the need for durable gear for their active dog Max. The brand began with stainless steel and enamel ID tags and expanded into collars, leads, harnesses and beds. Its products are available in over 50 countries across Europe, North America and Oceania, and the company remains operated by its founders.

History

Red Dingo was founded in 2002 in Sydney, Australia, by Barbara and Craig, who were motivated by the need for durable pet accessories for their active dog Max. ID tags were the first product developed, made from thick stainless steel and inspired by a piece of jewellery to create the first-ever stainless steel and enamel pet ID tags. A range of collars, leads, harnesses and beds followed. In 2004 the company attended its first trade show, Interzoo in Germany, and opened an office in Switzerland under Red Dingo GmbH. In 2005 it attended Global Pet Expo in Orlando, opened an office in Seattle under Red Dingo Inc., and opened a production factory in Suzhou, China. In 2006 it returned to Interzoo with a larger range. Today Red Dingo products are available in over 50 countries between Europe, North America and Oceania, and the company is still operated by Barbara and Craig.

Products and positioning

Stylish and durable pet accessories with a lifetime guarantee on ID tags, designed in Australia.

  • ID tags

    Stainless steel and enamel pet ID tags, the first product developed by Red Dingo.

  • Collars, leads and leashes

    Range of collars, leads and leashes including VIVID waterproof odour-free designs.

  • Harnesses

    Step-In Harnesses, Sport Harnesses and ultra-light mesh harnesses for smaller dogs and cats.

  • Beds

    Beds added to the product range shortly after the initial launch.

  • Puffer Jackets

    Waterproof underbody super-warm puffer jackets for pets.

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