RED

Red TV is a Serbian pay television channel associated with Pink International Company and the wider Pink media business. The service originated on 4 November 2012 under the name Pink 2, establishing a dedicated television outlet within the Pink channel portfolio. On 3 October 2020, the channel was relaunched and began broadcasting under the Red TV name. The rebrand created a distinct identity for the service while retaining its position within Pink's broader television offering. The channel is distributed in Serbia as well as in Bosnia and Herzegovina and Montenegro. Its classification as a pay television service indicates that it is delivered through subscription or pay-TV distribution systems rather than operating solely as a conventional free-to-air broadcast channel. Public reference material identifies the channel primarily through its ownership, distribution footprint, launch history, and 2020 name change; detailed information about its programming schedule, audience metrics, management, financial performance, and technical distribution is not established in the supplied sources. Red TV should therefore be understood as a regional television-channel brand rather than as an independent diversified corporation. Its main business activity is the provision and distribution of television programming under the Red TV identity. The earlier Pink 2 name connects the service historically to Pink's channel architecture, while the 2020 transition marked the principal documented turning point in the brand's public identity. The channel remains associated with Pink International Company and serves viewers across several markets in the western Balkans.

Red TV's documented history begins with the launch of Pink 2 on 4 November 2012. The service was established as part of the television-channel portfolio associated with Pink International Company, a Serbian media operator. From its beginning, the channel was positioned as a pay television service, distinguishing it from channels whose principal distribution model is free-to-air broadcasting. The channel operated under the Pink 2 identity for several years. In that period, it formed part of Pink's broader regional television ecosystem, which serves audiences in Serbia and neighboring countries. The available reference material does not provide a detailed account of Pink 2's original programming, carriage agreements, audience share, or management structure, so those aspects cannot be described reliably here. A major documented change occurred on 3 October 2020, when Pink 2 began broadcasting as Red TV. This was a brand relaunch and identity change rather than the creation of an unrelated channel. The new name gave the service a separate Red TV identity while preserving its relationship with Pink International Company. The rebrand is the clearest publicly documented strategic milestone in the channel's history. Red TV is distributed in Serbia, Bosnia and Herzegovina, and Montenegro. Its regional availability places it within the western Balkan pay-television market and gives the brand a footprint beyond its country of origin. The channel's public identity is consequently shaped by both its Serbian base and its cross-border distribution. The supplied sources identify Pink International Company as the owner, but do not establish a separate corporate structure, independent listing, founder, executive roster, or financial disclosures for Red TV itself. Based on the available material, Red TV remains an active channel brand. Its principal offering is the Red TV pay-television service, supported by the programming and distribution infrastructure of its owner. Further details about current programming formats, platform availability, ratings, advertising strategy, and recent corporate developments would require additional authoritative sources.

• 2020

  Rebrand as Red TV

  [1]Red TV (Serbian TV channel)en.wikipedia.org

  On 3 October 2020, Pink 2 was relaunched and began broadcasting under the Red TV name.

• 2012

  Launch as Pink 2

  [1]Red TV (Serbian TV channel)en.wikipedia.org

  The channel began broadcasting on 4 November 2012 under the name Pink 2.

A regional Serbian pay-TV channel within the Pink media portfolio, distributed across Serbia and neighboring western Balkan markets.

• Pay television channel · 2020

  Red TV

  Red TV is the channel's principal branded offering. It is a Serbian pay television service owned by Pink International Company and distributed in Serbia, Bosnia and Herzegovina, and Montenegro. The service traces its origin to Pink 2, which launched in 2012, and adopted the Red TV identity in October 2020. The available reference material confirms its regional distribution and ownership but does not provide enough verified information to characterize specific current programs or formats.

• Former channel identity · 2012

  Pink 2

  Pink 2 was the original name of the television service that later became Red TV. It began broadcasting on 4 November 2012 and remained the channel's identity until the service was relaunched as Red TV on 3 October 2020. Pink 2 is therefore a historical product identity rather than the current consumer-facing brand.

• 2020

  Rebranding from Pink 2 to Red TVStrategy

  Background

  The channel had operated under the Pink 2 name since its 2012 launch and was part of Pink International Company's television portfolio.

  Action taken

  The service was relaunched on 3 October 2020 and began broadcasting under the Red TV name.

  Aftermath

  The rebrand established Red TV as the channel's current identity while maintaining its association with Pink International Company and its regional pay-TV distribution.

  Source

• 2021-09-01

  Red launches V-Raptor 8K VV camera[3]Red 发布 V-Raptor 8K VV 摄影机finance.sina.com.cn

  Reported: 2021-09-02

  Red formally launched the V-Raptor 8K VV camera on September 1, describing it as the first product on its next-generation DSMC3 platform.

• 2021-03-24

  asTech announces acquisition of Red EU and Red Autocentres[4]asTech宣布收购Red EU和Red Autocentresprnewswire.com

  Reported: 2021-03-24

  Repairify, doing business as asTech, announced the acquisition of Red (EU) Limited and Red Autocentres. The announcement states that the combined companies will operate as Red EU; financial terms were not disclosed.

• 2020-12-02

  Apple announces (PRODUCT)RED proceeds for COVID-19 response[5]Apple宣布将（PRODUCT）RED部分收益用于新冠疫情应对propakistani.pk

  Reported: 2020-12-02

  Apple announced that 100% of eligible proceeds from (PRODUCT)RED purchases through June 30 would be redirected to the Global Fund’s COVID-19 Response. Apple said the support would help health systems threatened by the outbreak and preserve HIV/AIDS programs in sub-Saharan Africa.

• 2020-12-01

  Cameo expands partnership with (RED)[6]Cameo扩大与(RED)的合作prnewswire.com

  Reported: 2020-12-01

  Cameo announced the second year of its partnership with (RED), with the campaign supporting the fight against AIDS and COVID-19. Cameo said 100% of its net proceeds from bookings made on December 1 would be donated to (RED).

• 2020-09-17

  Imax partners with camera makers on large-format production program[7]Imax 与相机制造商合作推出大画幅制作计划hollywoodreporter.com

  Reported: 2020-09-17

  Imax partnered with ARRI, Panavision, Red and Sony to create a program intended to open its large-format production to more filmmakers.

• 2019-10-25

  RED Hydrogen smartphone line discontinued[8]RED Hydrogen智能手机产品线停止slashgear.com

  Reported: 2019-10-25

  RED CEO Jim Jannard retired and took the RED Hydrogen smartphone project with him, ending the smartphone line. The company said support for the Hydrogen One would continue, although the duration was unknown.

1. 1Red TV (Serbian TV channel)en.wikipedia.org
2. 2Red TV official websiteredportal.rs
3. 3Red 发布 V-Raptor 8K VV 摄影机finance.sina.com.cn
4. 4asTech宣布收购Red EU和Red Autocentresprnewswire.com
5. 5Apple宣布将（PRODUCT）RED部分收益用于新冠疫情应对propakistani.pk
6. 6Cameo扩大与(RED)的合作prnewswire.com
7. 7Imax 与相机制造商合作推出大画幅制作计划hollywoodreporter.com
8. 8RED Hydrogen智能手机产品线停止slashgear.com