Record Rio Preto
A Brazilian television station serving São José do Rio Preto and surrounding municipalities as a RecordTV affiliate.
Last updated August 31, 2026
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Overview
Record Rio Preto is a Brazilian broadcast television station based in São José do Rio Preto, in the state of São Paulo. The station serves a broad regional footprint covering 198 municipalities in northern, northwestern, and western parts of the state. Its current identity is associated with RecordTV, the national television network formed around the São Paulo Record stations acquired by Edir Macedo in 1989. The station began broadcasting on September 15, 1971. In its first phase it operated as an affiliate of Rede Tupi and was also associated with TV Record in São Paulo. Its original schedule was centered largely on imported and locally selected films and television series. The station was initially owned by businessman Edson Garcia Nunes. In 1973, ownership passed to Catanduva businessman Varlei Agudo Romão, after which the programming mix expanded to include regional sports coverage, particularly football involving the local clubs América and Rio Preto, as well as children's sporting competitions. Record Rio Preto became an important early platform for local television personalities and regional programming. Ana Maria Braga began her television career at the station, where she presented the news program Jornal de Verdade. During the late 1970s, the station moved into a more independent operating phase. By the end of 1978 it was functioning in practice with a high degree of independence from the network arrangements associated with TV Record. Programs identified with this period included Amaury Júnior na TV, Programa Silveira Lima, Sala dos Esportes, and A Porteira do 8. These programs reflected the station's emphasis on local news, sports, entertainment, and regional culture. The station's institutional position changed substantially in 1989, when Edir Macedo acquired the Record stations in São Paulo as part of an effort to create a national television network. Record Rio Preto subsequently operated as a Record-owned-and-operated station within a national rather than primarily regional network structure. The transition also resulted in the destruction of the TV Rio Preto archives, eliminating a significant portion of the station's historical audiovisual record. In 1998, a change in the station's directorate placed greater emphasis on local productions, reinforcing the role of regional news and locally originated programming within the network relationship. For terrestrial broadcasting, the station discontinued its analog VHF signal on March 28, 2018, in accordance with Brazil's official digital television migration schedule overseen by ANATEL. This was a change in transmission technology rather than evidence that the station ceased operating as a broadcast brand. Record Rio Preto remains identified with television broadcasting for its regional service area, combining locally relevant content with programming supplied through the RecordTV network.
History
Record Rio Preto began broadcasting on September 15, 1971, in São José do Rio Preto, São Paulo. The station initially operated as a Rede Tupi affiliate and maintained an association with TV Record in the state capital. Its early schedule relied primarily on films and television series, reflecting the programming model of a regional station with limited local production. The initial owner was businessman Edson Garcia Nunes. In 1973, Catanduva businessman Varlei Agudo Romão acquired the station. Under his ownership, the broadcaster broadened its regional role by carrying sports programming, including football matches involving local teams América and Rio Preto, together with children's tournaments. This emphasis helped connect the station to the social and sporting life of the interior of São Paulo. The station also served as an early professional platform for Ana Maria Braga, who presented the news program Jornal de Verdade before becoming nationally known. By the end of 1978, the station was operating in practice as an independent broadcaster alongside TV Record. Its independent-era schedule included local and regional programs such as Amaury Júnior na TV, Programa Silveira Lima, Sala dos Esportes, and A Porteira do 8. These titles indicate the breadth of its output during the period: talk and personality programming, sports, local entertainment, and content connected to rural or regional culture. Several of these programs continued through the station's subsequent transition in 1989. The decisive institutional change came in 1989, when Edir Macedo acquired the Record stations in São Paulo to develop a national network. Record Rio Preto consequently became part of a national Record structure rather than functioning primarily within a regional affiliation arrangement. The transition had a serious archival consequence: the TV Rio Preto archives were destroyed, leaving the station with a substantially reduced historical record of its early broadcasts. In 1998, the station's directorate changed and adopted a stronger emphasis on local productions. This reflected the continuing importance of regional news and locally originated programs even within a national network. Record Rio Preto's service area expanded across 198 municipalities in northern, northwestern, and western São Paulo, giving it a substantial regional broadcasting role. The station's analog terrestrial service ended on March 28, 2018, when its VHF signal was shut down under the timetable for Brazil's transition to digital television established through the national regulatory process. The end of analog transmission marked a technical transition, not a documented end to the Record Rio Preto broadcasting identity. The station remains associated with RecordTV and its regional television service in the interior of São Paulo.
- 2018
Analog VHF shutdown
[1]The station ends its analog VHF transmission on March 28 under Brazil's digital television migration plan.
- 1998
Greater priority for local production
[1]A new directorate gives increased emphasis to locally produced programming.
- 1989
Integration into the national Record network
[1]The acquisition of São Paulo Record stations by Edir Macedo changes the station's position from a primarily regional operation to a component of a national network structure.
- 1978
Independent operating phase
[1]By the end of the year, the station is functioning in practice as an independent broadcaster alongside TV Record.
- 1973
Ownership passes to Varlei Agudo Romão
[1]The station is acquired by Catanduva businessman Varlei Agudo Romão and expands its sports coverage.
- 1971
Broadcasting begins
[1]Record Rio Preto opens on September 15 in São José do Rio Preto as a Rede Tupi affiliate associated with TV Record in São Paulo.
Products and positioning
A regional television broadcaster combining RecordTV network content with locally relevant news, sports, entertainment, and cultural programming for viewers across a large service area in the interior of São Paulo.
Broadcast television · 1971
Regional television broadcasting
Record Rio Preto provides television service for São José do Rio Preto and a regional footprint covering 198 municipalities in northern, northwestern, and western São Paulo. Its output combines programming distributed through RecordTV with content intended for viewers in the interior of the state.
Television news
Local news programming
Local news has been part of the station's identity since its early years. Jornal de Verdade is particularly notable as an early program presented by Ana Maria Braga. Later management also emphasized locally produced programming within the Record network structure.
Sports broadcasting · 1973
Regional sports coverage
The station expanded into sports after its 1973 ownership change, carrying football involving São José do Rio Preto-area teams América and Rio Preto and broadcasting children's tournaments. Sports became one of the clearest ways in which the station connected its schedule to local audiences.
Brand decisions
2018
Transition away from analog VHF transmissionGeneration changeBackground
Brazil's official digital television migration roadmap required broadcasters to discontinue analog terrestrial signals according to a national timetable.
Action taken
Record Rio Preto shut down its analog VHF signal on March 28, 2018.
Aftermath
The station's analog transmission ended as part of the transition to digital broadcasting; the supplied material does not specify its subsequent digital channel or technical parameters.
1998
Renewed focus on local productionsStrategyBackground
A change in the station's directorate created an opportunity to redefine the balance between network programming and locally originated content.
Action taken
The station prioritized local productions within its Record network operation.
Aftermath
Local content remained an explicit part of the station's regional role, although specific programs and audience results are not documented in the supplied sources.
1989
Integration into a national Record networkM&ABackground
Record stations in São Paulo were acquired by Edir Macedo as part of an effort to build a national television network.
Action taken
Record Rio Preto moved into the operating structure of the national Record network, replacing its earlier primarily regional affiliation context.
Aftermath
The station's archives were destroyed during the transition, while its network role became national rather than mainly regional.
Recent events
- 2018
Analog VHF transmission discontinued[1]
Regulation
Record Rio Preto shut down its analog VHF signal on March 28, 2018, following Brazil's official digital television migration roadmap.
- 1998
Station directorate shifts emphasis toward local production[1]
Leadership change
A change in the station's directorate placed greater priority on locally produced programming.
- 1989
Record stations in São Paulo acquired for national network development[1]
M&A · Other
Edir Macedo acquired the Record stations in São Paulo, including the station's wider network context, to support the development of a national Record network. The TV Rio Preto archives were destroyed during this transition.
- 1973
Change of ownership expands local sports programming[1]
Other
After being acquired by Varlei Agudo Romão, the station expanded its schedule to include football involving local clubs and children's sporting events.
- 1971
Record Rio Preto begins broadcasting as a Rede Tupi affiliate[1]
Other
The station opened in São José do Rio Preto on September 15, 1971, initially operating as a Rede Tupi affiliate and associating with TV Record in São Paulo.
Sources1 sources
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