Record Litoral e Vale
Record Litoral e Vale is a Record-owned regional television station serving the São Paulo coast and Vale do Paraíba in Brazil.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Record Litoral e Vale is a regional broadcast television station based in Santos, in the Brazilian state of São Paulo. The station broadcasts on channel 8 and operates as part of the Record network. Its principal studios are located in the Vila Mathias neighborhood of Santos, while its transmitting antenna is positioned on Morro Santa Teresinha. The station also maintains an office in São José dos Campos, supporting local production and reporting focused on the Vale do Paraíba region. The station began operations on February 20, 1993, under the name TV Mar. It was established by Mar Comunicação, a company associated with politician Gastone Righi, and initially operated as an affiliate of Rede Manchete. The launch was supported in part by financing from the company's sister radio outlet, 95 FM. From its early years, TV Mar developed a significant local-production capability. By at least 1995, it was producing the debate program Jornal Opinião with journalist Hélio Ansaldo. In 1997, the local entertainment and cultural program Ilha Porchat na TV transferred to the station from TVB Santos, further strengthening its regional identity. The station's network affiliation changed during a period of major instability in Brazilian television. As Rede Manchete entered crisis in the late 1990s, TV Mar increasingly replaced network infomercials and religious paid programming with content from TV Senac. It briefly participated in the experimental transition associated with the launch of RedeTV!, when that network was temporarily branded TV!, but ultimately chose not to renew the arrangement and instead joined Record. The transition occurred while the former Manchete service was airing a rerun of Pantanal, leaving the program unfinished. For a period, Santos consequently had two Record services on the VHF band: the newly affiliated station and a separate channel-6 relay of Record São Paulo. Despite the affiliation change, the station initially retained the local-news title Mar em Manchete. Record's branding was introduced gradually. In 2006, the newscast was renamed Litoral Record, and the station itself became Record Litoral. The network acquired the station in 2004, consolidating its ownership and aligning the outlet more closely with Record's national operations. A further expansion came in 2009, when the station's coverage area was extended into Vale do Paraíba, replacing relays previously associated with Record São Paulo. Following this change, the station adopted its current name, Record Litoral e Vale. The name reflects its two principal regional service areas: the coastal municipalities around Santos and the inland Vale do Paraíba market. Its present role is that of a regional Record outlet combining network programming with local news, reporting, and other locally produced content for viewers in southeastern Brazil.
History
Record Litoral e Vale began broadcasting from Santos on February 20, 1993, under the name TV Mar. It was established by Mar Comunicação, a company linked to politician Gastone Righi, and initially affiliated with Rede Manchete. The station's launch received financial support from its related radio outlet, 95 FM, which helped fund the investment required for the television operation. From the mid-1990s, TV Mar developed a substantial local-production operation. By 1995, it was producing Jornal Opinião, a debate program hosted by Hélio Ansaldo. In 1997, Ilha Porchat na TV moved to the station from TVB Santos, adding a recognizable local program to its schedule. These productions helped establish TV Mar as more than a simple retransmitter of network programming. The late 1990s brought significant changes. Rede Manchete was experiencing financial and operational difficulties, and TV Mar began replacing some of the network's infomercials and religious paid programming with programs from TV Senac. The station also participated briefly in the experimental phase connected with RedeTV!, when the emerging network used the temporary TV! identity. It eventually chose not to renew that affiliation and joined Record instead. The change took place during the unsettled transition from Rede Manchete to the full launch of RedeTV!, while the station was broadcasting a rerun of Pantanal that was not completed. The affiliation change created an unusual market situation in Santos because another Record service, a channel-6 relay of Record São Paulo, was already present in the city. Although the station had moved to Record, its local newscast initially continued to use the name Mar em Manchete. Record's ownership and branding were progressively imposed after the network acquired the outlet in 2004. In 2006, the newscast became Litoral Record and the station itself was renamed Record Litoral. The station expanded its regional footprint in 2009. Its coverage area was extended into Vale do Paraíba, taking over areas previously served by relays associated with Record São Paulo. The expansion prompted the adoption of the name Record Litoral e Vale, which identifies both the coastal market around Santos and the inland Vale do Paraíba region. The station's studios remain in Vila Mathias in Santos, its transmission facilities are located on Morro Santa Teresinha, and an office in São José dos Campos supports local programming and reporting for the valley. It currently operates as a regional Record outlet serving São Paulo state audiences.
- 2009
Vale do Paraíba coverage added
[1]The station expanded its coverage area and adopted the Record Litoral e Vale name.
- 2006
Record Litoral branding introduced
[1]The local newscast became Litoral Record and the station was renamed Record Litoral.
- 2004
Record acquires the station
[1]The Record network took ownership of the outlet.
- 1998
Record affiliation begins
[1]After the instability of Rede Manchete and the experimental TV! period, the station joined Record.
- 1997
Ilha Porchat na TV moves to TV Mar
[1]The established local program transferred from TVB Santos to the station.
- 1995
Local debate programming expands
[1]The station was producing the locally oriented debate program Jornal Opinião with Hélio Ansaldo.
- 1993
TV Mar begins broadcasting
[1]The Santos station started broadcasting on February 20 as TV Mar, affiliated with Rede Manchete.
Products and positioning
A regional Record television station combining national network programming with locally produced news and reporting for the São Paulo coast and Vale do Paraíba.
Broadcast television · 1993
Regional television service
The station provides free-to-air Record network broadcasting in Santos and surrounding coastal areas, together with coverage extending into Vale do Paraíba. Its service combines national programming with locally produced content and regional news.
News programming · 1995
Local news and regional reporting
Local production is a central part of the station's identity. Historical examples include Jornal Opinião and the news service that was originally called Mar em Manchete and later became Litoral Record. Reporting is produced from Santos and supported by the São José dos Campos office for Vale do Paraíba coverage.
Brand decisions
2009
Expansion into Vale do ParaíbaStrategyBackground
Record reorganized coverage in Vale do Paraíba, where relays previously associated with Record São Paulo served parts of the region.
Action taken
The station assumed expanded coverage in the valley and added the regional reference to its name.
Aftermath
The outlet became Record Litoral e Vale and developed a production and reporting presence in São José dos Campos.
2008
New studio-site investmentStrategyBackground
The station sought to develop new studio facilities in Santos.
Action taken
It purchased land for new studios.
Aftermath
The land purchase supported the station's physical development, although the available reference does not document the completion or later use of the facilities.
Reported value of land purchased for new studios. US$22 million (2008)
2004
Record network acquisitionM&ABackground
After the station joined Record, the network moved to consolidate its ownership and regional presence.
Action taken
Record acquired the station from its previous ownership.
Aftermath
The station's identity was progressively aligned with Record, including later changes to its news and station names.
1998
Switch from Rede Manchete-related programming to Record affiliationStrategyBackground
Rede Manchete was in severe difficulty, while the emerging RedeTV! was operating through a transitional phase. TV Mar had already begun replacing some inherited paid programming with TV Senac content.
Action taken
The station chose not to continue with the transitional network arrangement and affiliated with Record.
Aftermath
The move placed the station within the Record network while Santos temporarily had two Record services on the VHF band.
Recent events
- 2009
Station expands into Vale do Paraíba and adopts current name[1]
Other
Coverage expanded into Vale do Paraíba, replacing former Record São Paulo relays in the area. The station was renamed Record Litoral e Vale.
- 2006
TV Mar identity becomes Record Litoral[1]
Leadership change
The local news title Mar em Manchete was changed to Litoral Record, and the station adopted the Record Litoral name.
- 2004
Record network acquires the station[1]
M&A
The Record network acquired the station, beginning a gradual process of replacing its former TV Mar identity with Record branding.
- 1998
TV Mar moves from Rede Manchete affiliation to Record[1]
Other
During the crisis surrounding Rede Manchete and the transition toward RedeTV!, the Santos station declined to continue with the emerging network and joined Record instead.
- 1993
TV Mar begins broadcasting in Santos[1]
Other
The station began broadcasting on February 20, 1993, as TV Mar, under Mar Comunicação and as an affiliate of Rede Manchete.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/record-litoral-e-vale · Editorial policy · How profiles are compiled