Record Guaíba

Record Guaíba is a Brazilian television station headquartered in Porto Alegre, the capital of Rio Grande do Sul. The station operates on channel 2 and is part of Grupo Record, the media group that also owns Rádio Guaíba and the newspaper Correio do Povo. Its studios are located in the Santa Tereza area of Porto Alegre, while its transmission facilities are positioned at the summit of Morro da Polícia. The station primarily serves viewers in Rio Grande do Sul and functions as Record's owned-and-operated regional broadcaster in the state. The station began broadcasting as TV Guaíba on March 10, 1979. It was founded by Breno Caldas, whose father, Caldas Júnior, had established the newspaper Correio do Povo. Rather than launching as an affiliate of a national television network, TV Guaíba initially pursued an independent regional identity. Its programming combined local journalism, sports, interviews, cultural features, cuisine, variety shows, films, imported series and documentaries. The station also drew on personnel and editorial resources connected with Rádio Guaíba and the Caldas Júnior newspaper group, helping it build a distinct presence in the competitive Porto Alegre television market. During its early years, the station developed a broad schedule that included Guaíba Ao Vivo, a local news and variety program; TV2 Pop Show for younger viewers; Guaíba Feminina; the children's program Guaíba Criança; sports debate programs such as Cadeira Cativa; interviews, educational features and regional travel programming. Its local identity was reinforced by presenters and journalists known in Rio Grande do Sul, as well as by programming devoted to gaucho culture, sports and public affairs. The station also carried films and foreign television series, which occupied a substantial share of its schedule at different points in its history. The financial collapse of Companhia Jornalística Caldas Júnior led to a change in control. Journalist and playwright Sérgio Jockymann briefly directed the broadcaster before businessman Renato Bastos Ribeiro acquired the company. Under the Ribeiro family, Helena Bastos Ribeiro managed the station, and much of its airtime was supplied by independent producers responsible for attracting sponsors and sharing revenue with the broadcaster. This period produced a range of local programs, including news, sports, health, traditionalist and environmental content, while imported series remained an important part of the schedule. In 2004, TV Guaíba obtained exclusive contractual rights to broadcast the Gauchão state football championship, although the rights arrangement later involved broadcasts shared with RBS TV and distribution through TV Pampa in parts of the interior. Sports coverage made use of professionals associated with Rádio Guaíba and helped maintain the station's regional profile. Grupo Record acquired TV Guaíba, Rádio Guaíba and Guaíba FM in 2007 for an estimated amount reported at the time as approximately 100 million Brazilian reais. The acquisition was followed by Record's decision to end its relationship with TV Pampa in Porto Alegre and transfer its Rio Grande do Sul network operation to the acquired station. On July 1, 2007, TV Guaíba ended its independent programming and began operating as TV Record Rio Grande do Sul, later commonly identified as Record RS. Grupo Record announced investments in technical equipment, newsroom facilities and professional staff as part of the transition. On November 14, 2024, the station adopted the name Record Guaíba, reviving the historic Guaíba identity while remaining part of Grupo Record and continuing to carry Record network programming. The rebrand was presented as an effort to strengthen the station's connection with local audiences and emphasize its regional heritage. The local program Rio Grande no Ar was also renamed Guaíba no Ar. Record Guaíba therefore combines the legacy of an independent Porto Alegre broadcaster with its current role as Record's Rio Grande do Sul operation.

TV Guaíba was established in Porto Alegre on March 10, 1979, by Breno Caldas, the son of Caldas Júnior, founder of the Correio do Povo newspaper. Its inaugural broadcast was a live transmission of the Rainha das Piscinas beauty contest from Ginásio Gigantinho. The station entered the market as an independent broadcaster rather than as a local affiliate of a national network, an approach that allowed it to develop a strongly regional schedule. Its early programming drew upon the wider Caldas Júnior media operation. Journalists and communicators associated with Rádio Guaíba and Correio do Povo contributed to local news, interviews, sports, cultural features and variety programs. Guaíba Ao Vivo served as one of the station's central local productions, while TV2 Pop Show targeted younger audiences. The schedule also included films, imported series and documentaries, including content distributed by international suppliers. The station's programming hours and format changed over time as it sought to compete with established Porto Alegre broadcasters. A major programming expansion took place in the early 1980s. After TV Difusora was acquired by Rede Bandeirantes and much of its local programming disappeared, TV Guaíba recruited experienced television professionals and broadened its schedule. Guaíba Feminina became an important daytime production, followed by Guaíba Criança, a children's program featuring cartoons, games and audience participation. Prime-time local productions included the sports debate Cadeira Cativa, the political interview program Espaço Aberto, Vox Populi, Ask a Guaíba and Viajando com a Guaíba. The station also carried horse-racing coverage and a mixture of American series and films. The collapse of Companhia Jornalística Caldas Júnior brought financial and managerial instability. Sérgio Jockymann temporarily took control of the broadcaster before Renato Bastos Ribeiro purchased the company. Under Ribeiro ownership, Helena Bastos Ribeiro managed the station and a substantial portion of its schedule was leased to independent producers. These producers commonly arranged sponsorship and commercial support themselves, sharing proceeds with the station. Local output during this phase included journalism, sports, health, women's programming, traditionalist music and ecological content. The station continued to combine regional productions with imported series such as Star Trek, JAG, Mission: Impossible, Beverly Hills, 90210 and other entertainment titles. TV Guaíba retained a regional role in sports. In 2004, it participated in bidding for the Gauchão football championship and secured a contract covering 36 matches. Although the station initially held an exclusive arrangement, later broadcasts involved sharing with RBS TV and rebroadcasts through TV Pampa in areas outside its direct coverage. Radio personnel and established sports presenters were used to support the television operation. The next major transformation occurred in 2007. On February 21, the sale of TV Guaíba, Rádio Guaíba and Guaíba FM to Grupo Record was announced; the sale of Correio do Povo was confirmed later. Record also ended its principal affiliation with TV Pampa in Porto Alegre after disagreements concerning network programming standards and an unsuccessful effort to acquire additional Rede Pampa outlets. TV Guaíba ended its independent identity at the close of June 30, 2007. On July 1, it began operating as TV Record Rio Grande do Sul, later known as Record RS. The new owner announced upgrades to equipment and newsroom facilities and recruited personnel for the technical, commercial and journalistic operations. On November 14, 2024, Record RS returned to the Record Guaíba name. The move linked the station's current Record affiliation with the historical identity it had used before 2007. It also included the renaming of Rio Grande no Ar as Guaíba no Ar, signaling a renewed emphasis on local branding and regional connection. The station remains active as a Grupo Record broadcaster serving Rio Grande do Sul.

• 2024

  Return to the Record Guaíba identity

  [1]Record Guaíbaen.wikipedia.org

  Record RS adopts the Record Guaíba name and renames Rio Grande no Ar as Guaíba no Ar.

• 2007

  Acquisition by Grupo Record

  [1]Record Guaíbaen.wikipedia.org

  Grupo Record acquires TV Guaíba and associated Guaíba media assets.

• 2007

  Launch as TV Record Rio Grande do Sul

  [1]Record Guaíbaen.wikipedia.org

  Independent TV Guaíba programming ends, and the station becomes Record's principal Rio Grande do Sul operation.

• 2004

  Gauchão football rights

  [1]Record Guaíbaen.wikipedia.org

  TV Guaíba secures a contract to broadcast 36 matches of the Rio Grande do Sul state football championship.

• 1981

  Expansion of local programming

  [1]Record Guaíbaen.wikipedia.org

  The station enters a broader programming phase featuring Guaíba Feminina, Guaíba Criança and a larger schedule of local news, sports and variety shows.

• 1979

  TV Guaíba begins broadcasting

  [1]Record Guaíbaen.wikipedia.org

  The independent Porto Alegre station begins operations on March 10 with a live broadcast of the Rainha das Piscinas contest.

A regional television broadcaster combining Record network content with locally produced news, sports, cultural and community programming for audiences in Rio Grande do Sul.

• Television broadcasting · 1979

  Broadcast television

  Record Guaíba operates a terrestrial television service from Porto Alegre on channel 2. Its schedule combines programming supplied by the Record network with locally produced journalism, public affairs, entertainment, sports and cultural content aimed at viewers throughout Rio Grande do Sul.

• News programming · 1979

  Local news and public affairs

  Local news has been central to the station since its launch. Historical and current branding has included programs such as Guaíba Ao Vivo, Guaíba no Ar and Rio Grande Record, reflecting the station's emphasis on state, metropolitan and community coverage.

• Sports media · 1979

  Sports broadcasting

  The station has carried local sports discussion and event coverage, including football and horse racing. In 2004 it acquired rights connected with the Gauchão championship and used a team that included professionals from Rádio Guaíba.

• 2024Return to the Record Guaíba brand

  Rio Grande do Sul, Brazil

  The station reintroduced the Guaíba name while retaining its Record ownership and network role. The initiative was presented during Rio Grande Record and was intended to reconnect the broadcaster with its historical identity and local audience.

  Outcome. The station adopted Record Guaíba, and Rio Grande no Ar became Guaíba no Ar.

  Source

• 2024

  Regional brand restorationStrategy

  Background

  After years operating under Record RS and TV Record Rio Grande do Sul identities, the broadcaster sought to emphasize its historic connection with Porto Alegre and Rio Grande do Sul.

  Action taken

  The station changed its name to Record Guaíba and renamed Rio Grande no Ar as Guaíba no Ar.

  Aftermath

  The broadcaster continued as part of Grupo Record while using a name associated with its pre-2007 history.

  Source

• 2007

  Grupo Record acquisitionM&A

  Background

  TV Guaíba was sold together with Rádio Guaíba and Guaíba FM during the restructuring of the former Caldas Júnior media assets.

  Action taken

  Grupo Record took control of the station and related outlets.

  Aftermath

  The station ended its independent identity and became TV Record Rio Grande do Sul, later known as Record RS.

  Source

• 2007

  Conversion to a Record-owned regional stationStrategy

  Background

  Record had lost its principal Porto Alegre affiliation after TV Pampa moved toward RedeTV! programming and disagreements developed over local programming requirements.

  Action taken

  Record shifted its main Rio Grande do Sul operation to TV Guaíba and planned investments in equipment, newsroom infrastructure and staff.

  Aftermath

  TV Guaíba's independent programming ended on June 30, 2007, followed by the launch of TV Record Rio Grande do Sul on July 1.

  Source

• 2024

  Record RS revives the Record Guaíba name[1]Record Guaíbaen.wikipedia.org

  Campaign · Leadership change

  The station announced a return to the Record Guaíba name, alongside the renaming of Rio Grande no Ar to Guaíba no Ar, to reinforce its relationship with local audiences and its historical identity.

• 2007

  Grupo Record acquires TV Guaíba and related media outlets[1]Record Guaíbaen.wikipedia.org

  M&A · Leadership change

  Grupo Record took control of TV Guaíba, Rádio Guaíba and Guaíba FM, followed by the transfer of Record's principal Rio Grande do Sul operation from TV Pampa to the acquired station.

• 2007

  TV Guaíba becomes TV Record Rio Grande do Sul[1]Record Guaíbaen.wikipedia.org

  Other

  The station ended its independent TV Guaíba programming on June 30 and began carrying Record programming under the TV Record Rio Grande do Sul identity on July 1.

1. 1Record Guaíbaen.wikipedia.org