Record Goiás
A Record television network station serving Goiânia and much of the Brazilian state of Goiás.
Last updated October 14, 2026
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Overview
Record Goiás is a Brazilian television station headquartered in Goiânia, the capital of Goiás. It operates as an owned-and-operated station of the Record television network and broadcasts on VHF channel 4. Its principal facilities are in the Bueno sector of Goiânia, while its transmitting infrastructure is located at Morro do Mendanha, in the Jardim Petrópolis neighborhood. The station serves the state capital and an expanded network of retransmission locations in the interior of Goiás. The broadcaster began operations on September 7, 1961, as TV Rádio Clube. It was the first television station established in Goiás and the ninth television outlet associated with the Diários Associados conglomerate. At launch, the station shared facilities with Rádio Clube and the newspaper Folha de Goyaz in the Goianazes Building in Goiânia's University Sector. Its early broadcasts were produced live because videotape technology was not yet available locally, and the station initially operated with extremely limited technical resources, including a single camera. Despite those constraints, it developed an audience and attracted partnerships with local businesses. In 1963, the station adopted the name TV Goiânia. During the late 1960s and 1970s, it improved its technical capabilities, introduced videotape, increased transmitter power, and combined locally produced programs with programming from TV Tupi São Paulo and, later, Rede Tupi de Televisão. Its legal status was regularized in 1976, when the federal government granted a channel 4 concession to Televisão Goyá Ltda.; the station consequently became TV Goyá. During the late 1970s, its journalism and studio operations were relocated to different parts of Goiânia, including the Serrinha area and the vicinity of Morro do Mendanha. The collapse of Rede Tupi in July 1980 forced TV Goyá to seek temporary programming arrangements. It briefly retransmitted programming from TV Record and TVS Rio de Janeiro before becoming one of the first affiliates of SBT in 1981. The station subsequently experienced financial and competitive pressure. TV Anhanguera, affiliated with Rede Globo, became the dominant local broadcaster and maintained a wider interior coverage footprint. In 1983, Diários Associados sold TV Goyá to businessman and federal deputy Múcio Athayde, whose Grupo Desenvolvimento controlled the station for the remainder of the decade. After losing its SBT affiliation in 1988, TV Goyá participated in a proposed programming partnership with TV Rio. That project did not succeed. In 1991, Athayde negotiated the station's sale to businessman and Universal Church leader Edir Macedo, whose Rede Record was expanding nationally. In September of that year, TV Goyá began carrying Record programming and became the network's fourth owned-and-operated station and its first acquisition by Grupo Record. The station subsequently adopted the TV Record Goiás identity. Under Record ownership, the broadcaster reduced and reorganized much of its local output during the 1990s, consolidated its departments, and later expanded its signal through retransmitters in important Goiás cities. It received structural and programming investment in 2006, followed by a renewed emphasis on local journalism. In the 2010s, its news programming became the center of its competitive strategy in Greater Goiânia. In March 2014, the station reported leadership across all of its local programs and claimed leadership in the daily average audience measured between 7 a.m. and midnight, an unusual result among Record stations at the time. The station moved to a new headquarters in the Bueno sector on June 5, 2014, after acquiring and renovating the former Espaço Ambientar property. It adopted the RecordTV Goiás name during the network-wide brand reformulation of November 2016 and returned to the shorter Record Goiás identity in November 2023. Today, its core role is to combine Record's national programming with regional news and other locally produced content for viewers in Goiás.
History
Record Goiás began broadcasting in Goiânia on September 7, 1961, under the name TV Rádio Clube. The station was created within the Diários Associados media conglomerate and became the first television station in Goiás. Its earliest operations were based in the Goianazes Building, where it shared space with Rádio Clube and the newspaper Folha de Goyaz. Because videotape was not yet available, the initial schedule was broadcast live. The operation was technically modest, but it attracted local commercial partners and established an audience. The station changed its name to TV Goiânia in 1963. During the following years, it gradually improved its facilities and began using videotape. Its schedule combined local productions with programming from TV Tupi São Paulo and, after 1972, Rede Tupi de Televisão. Transmitter improvements increased the station's intended reach, although reception remained inconsistent in parts of Goiânia and the wider territory. For much of its first fifteen years, the station operated without a fully regularized concession. This changed in 1976, when President Ernesto Geisel granted the channel 4 concession to Televisão Goyá Ltda. The broadcaster then became TV Goyá. In the late 1970s, the station reorganized its physical presence in Goiânia. Its journalism department moved to Serrinha, while the studios and transmission facilities were established near Morro do Mendanha in Jardim Petrópolis. Rede Tupi's closure in July 1980 removed the station's main network affiliation. TV Goyá temporarily carried programming from TV Record and TVS Rio de Janeiro, then joined the newly created SBT as one of its early affiliates in 1981. The 1980s were marked by financial stress and intensifying competition from TV Anhanguera, the local Globo affiliate. In 1983, Diários Associados sold TV Goyá to businessman and federal deputy Múcio Athayde, owner of Grupo Desenvolvimento. Robson José Dias assumed the station's direction. Athayde's broader business difficulties and disputes concerning the administration of the television concession became part of the station's history. His reported political ambitions and legal challenges surrounding the concession added further uncertainty to the operation. TV Goyá lost its SBT affiliation in 1988 to TV Serra Dourada, which launched the following year. It then entered a programming partnership with TV Rio associated with Athayde and pastor Nilson Fanini. The proposed mini-network relied on independent programming, music videos, and imported content, but the project failed to develop into a lasting network. In 1991, Athayde negotiated the sale of his television interests to Edir Macedo, whose Rede Record was expanding nationally. TV Goyá began transmitting Record programming in September and became Record's fourth owned-and-operated station and its first station acquired by Grupo Record. During the 1990s, management led by Luiz Cláudio Costa reduced and reorganized local output while aligning the station more closely with Record's national operation. In 1995, the station consolidated its departments in the Business Center Building in Goiânia's West sector. At the end of the decade and during the early 2000s, it extended its effective coverage through retransmission facilities in important cities across Goiás. A major investment and programming renewal took place in 2006, following a broader modernization of Record's stations. In 2011, Luciano Ribeiro Neto replaced Mafran Dutra as local executive director. From 2012 onward, the station made local journalism a central component of its competitive strategy against TV Anhanguera in Greater Goiânia. In March 2014, it reported leadership for all of its local programs and for the full-day average between 7 a.m. and midnight. That year it also moved into a renovated headquarters in the Bueno sector, a property formerly known as Espaço Ambientar and acquired in 2011. The broadcaster adopted the RecordTV Goiás name in November 2016 during a network-wide branding change. In November 2023, it returned to the Record Goiás name. It remains a Record network station providing national programming, local news, advertising, and regional coverage for Goiás.
- 2023
Returns to Record Goiás branding
[1]The station returned to the shorter Record Goiás name in November.
- 2016
Adopts RecordTV Goiás name
[1]The station adopted the RecordTV Goiás brand during a network-wide identity reformulation.
- 2014
Moves to Bueno-sector headquarters
[1]After renovation, the station moved into the former Espaço Ambientar property in the Bueno sector.
- 2011
Executive direction changes
[1]Luciano Ribeiro Neto replaced Mafran Dutra as local executive director.
- 2006
Modernization and programming reform
[1]Record invested in the station's structure and renewed its local programming.
- 1995
Departments consolidated
[1]The station brought its departments together in the Business Center Building in Goiânia's West sector.
- 1991
Joins Record as an owned-and-operated station
[1]The station began carrying Record programming and became the network's fourth owned-and-operated outlet.
- 1988
Loses SBT affiliation
[1]TV Goyá's SBT affiliation moved to TV Serra Dourada, leading the station to pursue an alternative partnership with TV Rio.
- 1983
Sold to Múcio Athayde
[1]Diários Associados sold the station to businessman and federal deputy Múcio Athayde.
- 1981
Joins SBT
[1]TV Goyá became one of the first affiliates of the newly established SBT network.
Products and positioning
A regional free-to-air television broadcaster positioned around Record network programming, locally produced journalism, and broad coverage of Goiás, with particular competitive emphasis on the Goiânia metropolitan television market.
Television broadcasting · 1961
Local television broadcasting
Record Goiás broadcasts a mixture of Record network programming and content produced for viewers in Goiás. Its local output has included news and other regional programs, while its network affiliation supplies national entertainment, news, and other scheduled programming. The station's signal is centered on Goiânia and is extended into the state's interior through retransmission facilities.
Local news
Regional journalism
Local journalism is a central part of Record Goiás's market positioning. During the 2010s, the station emphasized its local news programs as a means of competing with TV Anhanguera for audience leadership in Greater Goiânia. The broadcaster reported strong performance for its local programs in 2014.
Broadcast advertising · 1961
Regional advertising
As a free-to-air regional station, Record Goiás offers commercial access to advertisers seeking television reach in Goiânia and across its broader Goiás coverage area. Local commercial partnerships were already part of the station's business model during its first years on air.
Controversies
1980
Athayde-era concession and business controversies
During the period when Múcio Athayde controlled TV Goyá, the station was associated with disputes over his right to administer the concession. The controversies occurred alongside reported problems involving Athayde's other businesses and an unsuccessful development project. His intended use of communication assets in Goiás and the Federal District as a political base was also challenged during the 1986 election period because of alleged irregularities.
Brand decisions
2014
Relocation to Bueno-sector facilitiesStrategyBackground
The station had acquired the former Espaço Ambientar property in 2011 and undertook renovations.
Action taken
Record Goiás moved its headquarters to the renovated site on June 5.
Aftermath
The Bueno-sector site became the station's principal studio and operational base.
2006
Structural modernization and local programming renewalStrategyBackground
Record undertook investment and modernization across its stations.
Action taken
Record Goiás received structural improvements and a reformulation of its local programming.
Aftermath
The station later placed increased emphasis on local news and audience competition in Greater Goiânia.
1991
Acquisition by Grupo RecordM&ABackground
Record was expanding its national footprint, while Múcio Athayde was seeking to negotiate his television interests.
Action taken
TV Goyá was transferred into the Record operation and began broadcasting Record programming in September.
Aftermath
The station became Record's fourth owned-and-operated outlet and developed into the network's Goiás service.
1988
Partnership with TV RioStrategyBackground
After losing its SBT affiliation, TV Goyá sought an alternative programming and network arrangement.
Action taken
The station joined a proposed mini-network project with TV Rio, based on independent programming, music videos, and imported content.
Aftermath
The project failed, and the station was subsequently negotiated to Edir Macedo's expanding Record operation.
1981
Affiliation with SBTStrategyBackground
The station needed a network relationship after the collapse of Rede Tupi in 1980 and a temporary period carrying programming from other broadcasters.
Action taken
TV Goyá became one of SBT's first affiliates.
Aftermath
The affiliation ended in 1988 when SBT programming moved to TV Serra Dourada.
Recent events
- 2023
Station returns to Record Goiás name[1]
Other
The broadcaster adopted the shorter Record Goiás identity in November 2023.
- 2016
Station adopts RecordTV Goiás branding[1]
Other
The station changed its name to RecordTV Goiás as part of a broader Record network brand reformulation.
- 2014
Record Goiás reports local audience leadership[1]
Other
The station reported that all of its local programs reached leadership in March and that it led the daily average audience from 7 a.m. to midnight in Greater Goiânia.
- 2014
Station moves to renovated Bueno-sector headquarters[1]
Other
Record Goiás moved its operations to the former Espaço Ambientar property in the Bueno sector after acquisition and renovation.
- 2011
Local executive leadership changes[1]
Leadership change
Luciano Ribeiro Neto replaced Mafran Dutra as the station's local executive director, while Dutra returned to Rede Record in a superintendency role.
- 1991
TV Goyá becomes a Record owned-and-operated station[1]
M&A
After negotiations involving Múcio Athayde and Edir Macedo, TV Goyá began carrying Record programming and became the network's fourth owned-and-operated station.
Sources2 sources
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