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Record Belém

Record Belém is a Brazilian broadcast television station serving Belém and other areas of Pará on channel 10.

Last updated August 31, 2026

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Overview

Record Belém is a Brazilian broadcast television station based in Belém, the capital of Pará. The station operates on VHF channel 10 and is associated with RecordTV, the television network controlled through the business interests of Edir Macedo and Grupo Record. Its local identity is built around news and public-affairs programming focused on Pará, while its wider schedule is connected to the national RecordTV network. The station's origins trace back to a VHF channel 10 concession granted on August 19, 1988. The concession was associated with politician Jader Barbalho through a company formed by his wife, Elcione Barbalho, and radio personality and businessman Carlos Santos. Although the authorization existed, the channel was not immediately launched. In the early 1990s, Barbalho acquired RBA TV from the assets of businessman Jair Bernardino, who had died in an aircraft accident. Because that acquisition provided an operating television outlet, the implementation of the channel 10 project was set aside, leaving the concession and its planned infrastructure largely with Carlos Santos. During the 1990s, Santos attempted to establish the station, purchasing equipment and renting premises in the Manoel Pinto da Silva Building in Belém. The building had also hosted studios associated with TV Guajará and SBT Belém. Technical and administrative obstacles prevented the project from going on air, and the installation deadline was approaching. Santos subsequently negotiated the transfer of the concession and the structure assembled for the project to Central Record de Comunicação, the company connected to Edir Macedo and Rede Record. The transaction was agreed in November 1995 for R$3.5 million, below Santos's initial asking price. The purchase formed part of Record's broader effort to expand its owned-and-operated station network in Brazil. Record had also sought to acquire TV Guajará in 1995, but lost that bidding process to the Assembly of God after offering US$2.7 million against a reported US$3.5 million bid. Following the later agreement with Santos, the channel 10 project proceeded under Record's ownership structure and was launched as Record Belém on June 10, 1997. Record Belém's local output centers on regional journalism. Its listed programming includes morning, afternoon, evening, and Saturday editions of news formats such as Balanço Geral PA, Fala Pará, Cidade Alerta Pará, and Pará Record. The station also operates or has operated retransmission facilities in several Pará locations, extending its signal beyond Belém to municipalities including Almeirim, Anajás, Bom Jesus do Tocantins, Curionópolis, Capitão Poço, Redenção, Tailândia, Santana do Araguaia, Cametá, and Itupiranga. Its principal role is therefore both as a local news broadcaster and as a Pará outlet within the RecordTV network.

History

The history of Record Belém begins with the allocation of the VHF channel 10 concession in Belém on August 19, 1988. The authorization was granted to interests associated with Jader Barbalho, then Brazil's Minister of Social Security under President José Sarney. The concession was held through a company established by Barbalho's wife, Elcione Barbalho, and Carlos Santos, a radio personality and businessman. The concession did not immediately produce a functioning station. In 1990, Barbalho acquired RBA TV from the family assets of Jair Bernardino, a businessman who had died in an aircraft accident. With an operational television station already available, the channel 10 project was not implemented at that time. The possibility of developing the concession remained connected to Carlos Santos. Santos spent much of the 1990s trying to put the station on air. He invested in equipment and rented facilities in Belém's Manoel Pinto da Silva Building, a location that had also been used by the studios of TV Guajará and SBT Belém. The project encountered technical and administrative difficulties, however, and did not progress as planned. With less than a year remaining before the authorization's installation deadline, Santos began negotiations to transfer the concession and the infrastructure he had assembled. The prospective buyer was Central Record de Comunicação, the company associated with Edir Macedo and Rede Record. Record's expansion in Pará had included an unsuccessful attempt in 1995 to take over TV Guajará, channel 4, and convert it into a Record-owned station. Record reportedly offered US$2.7 million, while the Assembly of God submitted a higher bid of US$3.5 million. After the failed bid, Boas Novas Belém ended its Record affiliation and joined CNT. In November 1995, after several months of negotiations, Central Record de Comunicação agreed to acquire Santos's structure and the related channel 10 project for R$3.5 million. The agreement brought the station into Record's growing owned-and-operated network. Record Belém was subsequently launched on June 10, 1997, broadcasting on channel 10 from Belém. The station developed a programming profile centered on regional journalism. Its listed schedule includes morning editions of Balanço Geral PA and Fala Pará, the afternoon edition of Balanço Geral PA, Cidade Alerta Pará, the evening newscast Pará Record, and a Saturday edition of Balanço Geral PA Especial. These programs give the station a local role within the broader RecordTV schedule, combining Pará-focused reporting with national network content. Record Belém's reach also extends through retransmission facilities in municipalities across Pará. Listed locations include Almeirim, Anajás, Bom Jesus do Tocantins, Curionópolis, Capitão Poço, Redenção, Tailândia, Santana do Araguaia, Cametá, and Itupiranga. The station consequently functions as both a Belém broadcaster and a regional television platform serving communities beyond the capital.

  • 1997

    Record Belém launches

    [1]

    Record Belém began broadcasting on June 10 on channel 10 in Belém, Pará.

  • 1995

    Record reaches agreement to acquire the channel 10 project

    [1]

    After difficulties launching the station, Carlos Santos negotiated the concession and prepared infrastructure with Central Record de Comunicação for R$3.5 million.

  • 1990

    Existing television assets alter the project plan

    [1]

    Jader Barbalho acquired RBA TV, leaving the channel 10 concession without an immediate launch while Carlos Santos retained the possibility of developing it.

  • 1988

    Channel 10 concession granted

    [1]

    A VHF channel 10 concession in Belém was granted on August 19 to interests associated with Jader Barbalho, Elcione Barbalho, and Carlos Santos.

Products and positioning

A RecordTV-affiliated regional broadcaster focused on local news, public-affairs coverage, and network programming for viewers in Belém and across Pará.

  • Regional television news

    Balanço Geral PA

    A Pará-focused local news format broadcast in an afternoon edition, with a separate morning edition and a Saturday special edition also listed among Record Belém's programming.

  • Morning television news

    Fala Pará

    A morning news program serving as part of Record Belém's regional journalism schedule and covering issues relevant to viewers in Pará.

  • Afternoon television news

    Cidade Alerta Pará

    A Pará edition of the Cidade Alerta news format, included in the station's afternoon programming and oriented toward regional reporting.

  • Evening television news

    Pará Record

    Record Belém's listed evening regional newscast, providing Pará-centered news within the station's daily schedule.

Brand decisions

  • 1995

    Central Record agrees to acquire the channel 10 concession and infrastructureM&A

    Background

    Carlos Santos had spent years preparing the channel 10 station but faced technical and administrative obstacles as the concession deadline approached.

    Action taken

    Central Record de Comunicação agreed in November 1995 to acquire the concession and the structure assembled for the project for R$3.5 million.

    Aftermath

    The transaction enabled the project to proceed under Record's ownership structure and led to the launch of Record Belém in 1997.

    Acquisition price. R$3.5 million (November 1995)

Sources2 sources

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