Real Time Purity
Real Time Purity is a privately held Northern California instrumentation company whose flagship REX system monitors dissolved metals in flowing liquids in real time down to parts per billion.
Last updated September 29, 2026
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Overview
Real Time Purity is a privately held technology and instrumentation company based in Northern California that develops and manufactures devices for monitoring the purity of liquids in real time. According to the company, its mission is to give governments, municipalities and industry continuous, accurate visibility into what is dissolved in their water and industrial fluids, so that contamination events can be detected and acted on immediately rather than after the fact. The company frames its work around two linked problems: families drinking water contaminated with dissolved heavy metals such as lead, arsenic and mercury, and industry consuming billions of gallons of water daily while struggling to monitor the toxic metals moving through process inflow and outflow streams. Real Time Purity argues both share a root cause — without real-time data, operators are always reacting late. The company's flagship offering is REX, described as a Real-time Elemental XRF system that detects dissolved metals in flowing liquids down to one part per billion. Real Time Purity markets REX as fully automated and easy to use, with no consumables, and claims it can detect twelve metals simultaneously. The company states that its systems are ISO 17025 certified and offer parts-per-billion sensitivity. Beyond hardware, Real Time Purity positions itself as a fully managed solutions provider: it offers consulting from needs assessment through system design, plus ongoing support, and it invites prospective customers to request a consultation or a whitepaper. Real Time Purity describes itself as the only company creating solutions that monitor fluids in real time, accurately and automatically, at substantial savings versus conventional testing. Its target customers are any government, municipality or industry that needs to watch its fluid flow with sensitivity down to parts per billion. The company presents its technology as disruptive and aimed at enabling a cleaner, safer environment. Leadership is drawn heavily from the analytical instrumentation and national-laboratory world. Robert Keville is Chief Executive Officer; he studied at the University of Southern California and Stanford University, has more than 35 years developing and marketing new analytical instruments, was CEO of KMD Science, Inc. supplying sensor systems to government agencies, is a founding member of the Small Business Technology Coalition, co-invented a briefcase-sized mass spectrometer, spent 25 years as a Lawrence Livermore Lab scientist, and has won two R&D 100 Awards. Dr. Daniel D. Dietrich is Chief Science Officer; he studied at UCLA and SUNY Stony Brook, has led multi-million-dollar projects from concept to completion resulting in several patents, has more than 35 years developing instruments for the US Navy, DOD and NASA, spent 30 years as a Lawrence Livermore Lab scientist, was a Clarendon Research Fellow at Oxford University, and has also won two R&D 100 Awards. Don Hawley is Chief Financial Officer, with more than 35 years of C-level experience as CFO, COO and CEO, a CPA and former Deloitte consultant, and significant experience with equity and debt financings including IPOs. Paul Ferreri is Chief of Staff, a Johns Hopkins University graduate with more than 20 years of professional financial experience who has raised millions and built relationships with the investment community. Real Time Purity is privately held and, per Wikidata, is associated with Stockton, United States, while its own About page describes it as based in Northern California. It sells into water-quality and industrial-fluid monitoring markets, where it competes against conventional laboratory testing and periodic sampling regimes.
History
Real Time Purity is a privately held technology and instrumentation company based in Northern California. Public information about its corporate history is limited; the company's own materials emphasize the expertise of its leadership team rather than a detailed founding narrative, and Wikidata associates the company with Stockton, United States. The company was built around a single technological premise: that fluid purity can and should be measured continuously and automatically, in real time, rather than through periodic sampling and laboratory analysis. Real Time Purity states that its world faces unnecessary crises that can be solved now, and that clean water is essential for families everywhere — no one should have to drink water contaminated with dissolved lead, arsenic, mercury or other dangerous heavy metals. It also points to industry, which consumes billions of gallons of water every day and struggles to monitor the toxic metals moving through process inflow and outflow streams. The company argues that both problems share a root cause: without real-time data, operators are always reacting late. To address this, Real Time Purity developed and manufactures what it describes as disruptive devices enabling a cleaner, safer environment. Its flagship product is a hardware-and-software solution that detects the purity of liquids in real time, marketed under the name REX — a Real-time Elemental XRF system that detects dissolved metals in flowing liquids down to one part per billion. The company says REX is fully automated and easy to use, detects twelve metals simultaneously, requires no consumables, and delivers ISO 17025 certified accuracy. Real Time Purity backs the hardware with fully managed consulting to solve each customer's needs, plus ongoing support, and it offers prospective customers a free consultation and a whitepaper. The company's leadership reflects deep roots in analytical instrumentation and the U.S. national-laboratory system. CEO Robert Keville has more than 35 years developing and marketing new analytical instruments, previously served as CEO of KMD Science, Inc. supplying sensor systems to government agencies, is a founding member of the Small Business Technology Coalition, co-invented a briefcase-sized mass spectrometer, spent 25 years as a Lawrence Livermore Lab scientist, and has won two R&D 100 Awards. Chief Science Officer Dr. Daniel D. Dietrich has more than 35 years developing instruments for the US Navy, DOD and NASA, spent 30 years at Lawrence Livermore Lab, was a Clarendon Research Fellow at Oxford University, and has also won two R&D 100 Awards. CFO Don Hawley brings more than 35 years of C-level experience and financing experience including IPOs, while Chief of Staff Paul Ferreri has more than 20 years of financial experience and has raised millions. Real Time Purity positions itself as the only company creating solutions that monitor fluids in real time, accurately and automatically, at substantial savings versus conventional testing. Its addressable customers are any government, municipality or industry that needs to watch its fluid flow with sensitivity down to parts per billion. The company remains privately held.
Products and positioning
Fully managed, real-time, automated monitoring of water and industrial fluids with parts-per-billion sensitivity, positioned as a lower-cost alternative to conventional testing for government, municipal and industrial customers.
REX
Flagship Real-time Elemental XRF system that detects dissolved metals in flowing liquids down to one part per billion; fully automated, easy to use, detects 12 metals simultaneously, no consumables, ISO 17025 certified accuracy.
Fully managed monitoring solutions
State-of-the-art, fully managed monitoring for any government, municipality or industry that needs to watch its fluid flow, sensitive down to parts per billion.
Consulting and support
Free consultation in which experts identify customer needs and design the right solution, plus ongoing support.
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