Realation Inc.

Realation Inc. (株式会社リアレーション), which brands itself as "The RX Company," is a Japanese marketing and creative company headquartered in Ebisu, Shibuya-ku, Tokyo. It describes its mission as creating "real relationships" and positions itself as a "Relationship Transformation Company," using the abbreviation RX to stand for "Relationship Transformation." The company was established on May 10, 2013, and is led by Representative Director Yuji Yamashiro, with Executive Officer Shuntaro Asaka. As of July 2022, it reported capital of 75 million yen and approximately 100 employees including group companies. Realation operates primarily in two business segments: SNS Marketing & Media Promotion, and IP Production. Its SNS marketing work covers branding strategy, advertising production, influencer marketing, performance-based marketing, and social media account operation. Its IP production business includes management, casting, supervision, product development, and the dispatch and placement of specialized personnel. The company holds paid employment placement and worker dispatch licenses. Realation's client list includes major Japanese advertising agencies such as Dentsu, Hakuhodo, Daiko, and Yomiuri Advertising, as well as broadcasters including NHK, Fuji TV, TBS, TV Tokyo, TV Asahi, and Nippon TV. It also works with publishers like Kobunsha, Kodansha, Shueisha, and KADOKAWA, and brands such as Shiseido, Domino's Pizza Japan, PayPay, Kameda Seika, and Musee Platinum. Its promotional case studies include TikTok campaigns for Shiseido's Anessa, Daikin, SS Pharmaceutical's High Chiole C, Otsuka Pharmaceutical's Pocari Sweat, L'Oréal Japan's shu uemura, and Teinei Tsuhan's Suppon Komachi. The company also manages talent and IP, including the creator GENKING. (SANA), whose TikTok Shop reportedly surpassed 200 million yen in cumulative sales within three months of opening and reached 100 million yen in monthly sales in August. In May 2026, Realation announced the integration of its IP management "Incubation" business into Uniiique Inc. The company is also associated with the magazine JELLY, which celebrated its 20th anniversary in 2026.

Realation Inc. was established on May 10, 2013, in Tokyo, Japan. The company was founded to pursue a mission of creating "real relationships" and adopted the concept of "Relationship Transformation," abbreviated as RX, as its core identity. It brands itself as "The RX Company." From its base in Ebisu, Shibuya-ku, Tokyo, Realation grew into a marketing company combining creative, casting, SNS marketing and promotion, account production, and management. Its business is organized into two main segments: SNS Marketing & Media Promotion, and IP Production. The SNS marketing segment provides branding strategy, verbalization and visualization, advertising production, SNS marketing, influencer marketing, performance-based marketing, and SNS account operation. The IP production segment covers management, casting, supervision, product development, and the dispatch and introduction of specialized personnel. By July 2022, the company reported capital of 75 million yen and approximately 100 employees including group companies. It is led by Representative Director Yuji Yamashiro and Executive Officer Shuntaro Asaka. The company holds a paid employment placement business license (No. 13-Yu-310494) and a worker dispatch business license (No. Ha 13-313895). Realation has built a broad client base across advertising, broadcasting, publishing, and consumer brands. Its clients include Dentsu Group, Hakuhodo Group, Daiko Group, Yomiuri Advertising Group, Hakuhodo DY Media Partners Group, CyberAgent Group, NHK, Fuji TV, TBS TV, TV Tokyo, TV Asahi, Nippon TV, Kobunsha, Kodansha, Shueisha, Shufunotomo, AOI Pro., Oricon, KADOKAWA, Spotify Japan, Shiseido, Domino's Pizza Japan, PayPay, Kameda Seika, Musee Platinum, and Body Archi Japan, among others. Its promotional work includes TikTok campaigns for Shiseido's Anessa, Daikin, SS Pharmaceutical's High Chiole C, Otsuka Pharmaceutical's Pocari Sweat, L'Oréal Japan's shu uemura, and Teinei Tsuhan's Suppon Komachi. The company also manages creators and IP, including GENKING. (SANA), whose TikTok Shop reportedly exceeded 200 million yen in cumulative sales within three months and reached 100 million yen in monthly sales in August. In May 2026, Realation announced the integration of its IP management "Incubation" business into Uniiique Inc. The company is also linked to the magazine JELLY, which marked its 20th anniversary in 2026.

• Realation Inc. established in Tokyo, Japan.

• Company reports capital of 75 million yen and approximately 100 employees including group companies.

• JELLY magazine celebrates its 20th anniversary with the release of the Spring/Summer 2026 issue.

• IP management business 'Incubation' integrated into Uniiique Inc.

• GENKING. (SANA)'s TikTok Shop records 16 million yen in one-day sales.

• GENKING. (SANA) achieves 100 million yen monthly sales on TikTok Shop.

• TikTok Shop cumulative sales exceed 200 million yen in three months.

Relationship Transformation Company (The RX Company) creating new value through connections and solving corporate challenges.

• SNS Marketing & Media Promotion

  Branding strategy, advertising production, SNS marketing, influencer marketing, performance-based marketing, and SNS account operation.

• IP Production

  Management, casting, supervision, product development, and specialized personnel dispatch and placement.

1. 1The RX Company – 株式会社リアレーション | クリエイティブ×専門人材で新しい「つながり」を創造し、世の中にリアルなリレーションをつくるrealation.jp
2. 2会社情報 | The RX Company – 株式会社リアレーションrealation.jp
3. 3Realation - Wikidatawikidata.org