Real Insurance
Real Insurance is an Australian insurance brand offering cover for life, home, cars, pets, travel and other needs.
Last updated September 25, 2026
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Overview
Real Insurance is an Australian insurance brand whose stated purpose is to provide straightforward financial protection for people at different stages of life. The company says it launched in 2005 and has since expanded its range of insurance products to address changing needs among Australians. Its website presents the brand as focused on simple cover, customer support and products designed for everyday customers. The product range spans several personal and household insurance categories. These include life, funeral and income protection insurance, as well as car, home, health, pet, landlords and travel insurance. The brand's car offerings include comprehensive and third-party property damage cover, alongside Pay As You Drive Insurance. Home-related cover includes building, contents, combined home and contents, and landlords insurance. Real Insurance describes its car and home products as value-focused and provides online quote journeys and policy information through its Australian website. The brand also promotes The Real Reward, which it says offers eligible new holders of life, income protection, funeral or pet insurance a refund of 10% of premiums paid after the first 12 months. Real Insurance reports recognition from industry and consumer award programs. Its car insurance pages cite a 2024 Mozo Experts Choice Award for Exceptional Value Car Insurance for Pay As You Drive Insurance and a 2024 Canstar National Outstanding Value - Car Insurance award. The supplied material does not identify the company's owner, parent company, founder or headquarters.
History
Real Insurance says it launched in 2005 and has grown by expanding its product range and supporting Australian communities through grants, sponsorships and other initiatives. Its stated focus has been helping financially protect Australians and making insurance straightforward to apply for and understand. The supplied company material does not name the founders, describe the original launch product, or provide details of any parent-company or ownership changes. The brand's current offer covers multiple personal and household needs. Its website lists life, funeral and income protection insurance, alongside car, home, health, pet, landlords and travel insurance. The car range includes comprehensive and third-party property damage products, as well as Pay As You Drive Insurance. The home range includes building, contents, combined home and contents, and landlords cover. These offerings show the brand's expansion beyond a single insurance line, although the supplied material does not date the individual product launches. Real Insurance presents simplicity, value and customer support as continuing themes in its communications. It describes its home policies as covering a range of events and household needs, and notes features such as optional extras, flexible payment options, online claims lodgement and emergency assistance. For car insurance, it promotes a range of cover types and identifies Pay As You Drive as an option for drivers whose needs may suit usage-based cover. The home and car pages include product-specific terms and direct customers to policy documents for full details and exclusions. The brand also describes a rewards offer called The Real Reward. According to its website, eligible new holders of selected life, income protection, funeral and pet policies can receive a refund equivalent to 10% of premiums paid after their first 12 months. Real Insurance says it has been recognised by industry and consumer award programs for more than 17 years, though the supplied material does not list a full award history. Its car insurance page specifically cites the 2024 Mozo Experts Choice Award for Exceptional Value Car Insurance for Pay As You Drive Insurance and the 2024 Canstar National Outstanding Value - Car Insurance award. The available sources portray Real Insurance as an active Australian insurance brand with online quote and product-information services. They do not establish its corporate ownership, legal entity, headquarters, leadership, or listed status. No further corporate-history or dated expansion claims are included here because the supplied evidence does not provide them.
- 2024
Car insurance awards cited
- 2005
Real Insurance launches
Products and positioning
The brand presents itself as offering simple, accessible and value-focused insurance for Australians, with support for everyday needs across life and household stages.
Pay As You Drive Insurance
A car insurance offering identified by Real Insurance as an award-winning option.
Home and contents insurance
Cover for a home and its belongings, with building, contents and combined cover options described on the brand's site.
The Real Reward
A reward offer under which eligible new holders of selected policies may receive 10% of premiums paid back after the first 12 months.
Sources4 sources
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