Real Hasta la Muerte
Real Hasta la Muerte is a Puerto Rican record label founded by rapper Anuel AA.
Last updated August 31, 2026
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Overview
Real Hasta la Muerte, commonly abbreviated RHLM, is a Puerto Rican record label founded by rapper Anuel AA in 2017. Its name, which translates from Spanish as “Real Until Death,” is closely associated with Anuel AA’s artistic identity and the trap and reggaeton culture surrounding his career. The label was established while Anuel AA was incarcerated, before the release of his first studio album, Real Hasta la Muerte, in 2018. That album served both as his debut studio project and as the label’s first major release. Real Hasta la Muerte’s early development was tied directly to Anuel AA’s emergence as a commercially successful Latin urban artist. Real Hasta la Muerte entered the Billboard 200 at number 51, giving the newly established imprint an immediate high-profile entry in the United States album market. The label subsequently became a vehicle for Anuel AA’s releases and for projects involving other artists associated with its roster. The label’s current acts identified in the available reference material are Anuel AA and Kendo Kaponi. In April 2019, Real Hasta la Muerte entered into a distribution agreement with The Orchard. Under that arrangement, The Orchard distributes music released by members of the label. The deal allowed the imprint to retain an independent-label identity while obtaining access to a global distribution network. It also positioned Real Hasta la Muerte’s releases for broader digital and physical-market availability beyond Puerto Rico. The label’s catalog includes five principal album projects: Real Hasta la Muerte, Emmanuel, Los Dioses, Las Leyendas Nunca Mueren, and LLNM2. Emmanuel, released by Anuel AA in May 2020, reached number eight on the Billboard 200. Los Dioses, a collaborative album by Anuel AA and Ozuna released in 2021, reached number ten. Anuel AA’s Las Leyendas Nunca Mueren followed in November 2021 and reached number 30, while LLNM2, released in December 2022, also reached number 30. These chart results made the label closely identified with major Latin urban album releases rather than only singles or local catalog activity. Kendo Kaponi became associated with the label after his release from prison in 2020 and subsequently released the song “Resistencia.” The available material also records a management transition in 2022. On August 20, Frabián Elí was removed as president of the label and filed a breach-of-contract lawsuit against Anuel AA. José Gazmey became president two days later. The dispute and leadership change represent one of the few publicly documented institutional developments in the label’s history. Real Hasta la Muerte operates from Puerto Rico and maintains two additional headquarters in Florida. Its business is centered on recorded-music releases, artist representation or affiliation, catalog development, and distribution. The label’s public profile remains strongly connected to Anuel AA, whose albums and brand identity provide the central creative and commercial foundation of the imprint. Based on the available reference material, it remains an active independent-leaning Latin urban label whose releases are distributed internationally through The Orchard.
History
Real Hasta la Muerte was founded in 2017 by Anuel AA during his incarceration. The label’s creation preceded the release of Anuel AA’s debut studio album, Real Hasta la Muerte, which arrived in 2018 as the imprint’s first major album project. The album debuted at number 51 on the Billboard 200 and established a strong commercial connection between Anuel AA’s solo career and the new label. The imprint expanded its distribution infrastructure in April 2019, when it entered into an agreement with The Orchard. The Orchard distributes music released by members of Real Hasta la Muerte, giving the Puerto Rican label access to a broader international distribution system while preserving its identity as an artist-centered imprint. The deal was particularly relevant for digital music circulation and for reaching listeners outside Puerto Rico. In 2020, Kendo Kaponi joined the label after being released from prison. His association with the imprint included the release of “Resistencia.” During the same period, Anuel AA continued to anchor the label’s catalog. His second studio album, Emmanuel, was released in May 2020 and debuted at number eight on the Billboard 200. In November of that year, Anuel AA announced on Instagram that he was retiring from music through the release of “Me Contagié 2,” although he returned to music in January 2021. The label’s next major project was Los Dioses, a collaborative album by Anuel AA and Ozuna released in 2021. It debuted at number ten on the Billboard 200. Later that year, Anuel AA released Las Leyendas Nunca Mueren, his fourth studio album, which debuted at number 30. The catalog continued in December 2022 with LLNM2, which also debuted at number 30. Real Hasta la Muerte experienced an executive dispute in August 2022. Frabián Elí was removed from the presidency on August 20 and filed a breach-of-contract lawsuit against Anuel AA. On August 22, José Gazmey became the label’s new president. The available reference material does not provide the outcome of the litigation or further details about the contractual allegations. The label is headquartered in Puerto Rico and has two additional headquarters in Florida. Its identified current acts are Anuel AA and Kendo Kaponi. The imprint’s activities center on recorded music, album and single releases, artist affiliations, and catalog distribution. Its public identity remains closely tied to Anuel AA, while The Orchard provides the distribution channel for releases by label members. The available record describes Real Hasta la Muerte as an active Puerto Rican label with a catalog focused on Latin urban music and an international distribution footprint.
- 2022
Presidential transition
[1]Frabián Elí left the presidency amid a breach-of-contract lawsuit, and José Gazmey became president.
- 2022
LLNM2 released
[1]Anuel AA released LLNM2, which debuted at number 30 on the Billboard 200.
- 2021
Los Dioses released
[1]Anuel AA and Ozuna released Los Dioses, which debuted at number ten on the Billboard 200.
- 2021
Las Leyendas Nunca Mueren released
[1]Anuel AA released Las Leyendas Nunca Mueren, which debuted at number 30 on the Billboard 200.
- 2020
Kendo Kaponi joins the label
[1]Kendo Kaponi joined the roster after his release from prison and released “Resistencia.”
- 2020
Emmanuel reaches number eight
[1]Anuel AA’s Emmanuel debuted at number eight on the Billboard 200.
- 2019
Distribution agreement with The Orchard
[1]The Orchard began distributing music released by members of Real Hasta la Muerte.
- 2018
First album release
[1]Real Hasta la Muerte became the label’s first major album release and debuted at number 51 on the Billboard 200.
- 2017
Label founded
[1]Anuel AA founded Real Hasta la Muerte while incarcerated, before the release of his debut studio album.
Products and positioning
An artist-led Puerto Rican Latin urban record label built around Anuel AA’s trap and reggaeton catalog, with independent-label identity and international distribution through The Orchard.
Studio album · 2018
Real Hasta la Muerte
Anuel AA’s 2018 debut studio album and the first major album released through the label. The project introduced the label’s name to the market and connected the imprint directly with Anuel AA’s post-incarceration commercial breakthrough. It debuted at number 51 on the Billboard 200.
Studio album · 2020
Emmanuel
Anuel AA’s second studio album, released in May 2020. The album continued the label’s central focus on Anuel AA’s Latin urban catalog and achieved a number-eight debut on the Billboard 200, making it one of the imprint’s strongest charting projects.
Collaborative studio album · 2021
Los Dioses
A collaborative album by Anuel AA and Ozuna released in 2021. The project broadened the label’s album profile through a joint release involving two prominent Latin urban artists and debuted at number ten on the Billboard 200.
Studio album · 2021
Las Leyendas Nunca Mueren
Anuel AA’s fourth studio album, released in November 2021 through the Real Hasta la Muerte ecosystem. It continued the label’s artist-led release strategy and debuted at number 30 on the Billboard 200.
Studio album · 2022
LLNM2
Anuel AA’s fifth studio album in the label’s listed project history, released in December 2022. The album debuted at number 30 on the Billboard 200 and represents the continuation of the LLNM series within the imprint’s catalog.
Brand decisions
2022
Change in label presidencyOtherBackground
A leadership dispute emerged when Frabián Elí was removed from the presidency and filed a breach-of-contract lawsuit against Anuel AA.
Action taken
José Gazmey became president on August 22, two days after Frabián Elí’s removal.
Aftermath
The available reference material does not establish the outcome of the lawsuit or describe subsequent organizational changes.
2021
Release of Los DiosesProduct launchBackground
The label expanded its project format through a collaboration between Anuel AA and Ozuna.
Action taken
Los Dioses was released in 2021.
Aftermath
The album debuted at number ten on the Billboard 200.
2020
Release of EmmanuelProduct launchBackground
Following the label’s first album cycle, Anuel AA continued building the imprint’s catalog with a second studio project.
Action taken
Anuel AA released Emmanuel in May 2020.
Aftermath
The album debuted at number eight on the Billboard 200.
2019
Appoint The Orchard as distributorStrategyBackground
Real Hasta la Muerte sought wider distribution for music released by its members while maintaining its identity as an independent artist-led label.
Action taken
The label entered into an agreement with The Orchard to distribute its members’ releases.
Aftermath
The agreement provided the label’s catalog with access to The Orchard’s distribution network and supported releases beyond Puerto Rico.
Sources1 sources
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