Real Deals

Real Deals is an American retail brand specializing in home decor and women's fashion, operating through a network of independently owned and franchised shoppes across the United States. The company was founded in 2004 by Carie Whittaker Kelsey and her husband Nate Kelsey, who began by renting a small space in the Old Creamery in Twin Falls, Idaho, and opening only on Thursdays to sell home decor and accessories. The concept quickly gained popularity, leading to the addition of Saturdays in 2005 and the official naming of the venture as Real Deals on Home Decor. The brand's origin story is deeply familial: Carie's sister Marisa Humphrey provided the initial $10,000 worth of home decor inventory, and soon the other Whittaker sisters opened their own stores, giving rise to the "Five Sisters Create Decor Dynasty" narrative. Real Deals offers a constantly changing assortment of hand-picked items from around the world, including clocks, mirrors, lamps, fine art, metal wall art, candles, kitchen and bath items, furniture, and seasonal decor. Its women's fashion boutiques carry tops, jeans, sweaters, dresses, jewelry, and shoes in sizes S through 3XL. The brand positions itself as a premier destination for budget-friendly home decor and fashion, emphasizing a "treasure hunt" shopping adventure where inventory changes daily. This dynamic retail model encourages repeat visits and has fostered a loyal customer base, referred to as "fans." Real Deals operates primarily through a franchise model, with individual shoppes owned and operated by local entrepreneurs. The company has received numerous local awards, including People's Choice and Reader's Choice awards, and has been recognized in Entrepreneur Magazine's Franchise 500, where it ranked as the #1 franchise in the home furnishings category and debuted at #281 overall. The brand also engages in charitable giving, donating a percentage of sales each month to Foyer De Sion, a Haiti-based organization supporting children in need. As of the latest available information, Real Deals continues to expand its footprint, with new shoppes opening in locations such as Grand Blanc, Michigan, and ownership transitions in places like Corning, Iowa. The company remains privately held and is headquartered in Twin Falls, Idaho.

Real Deals began in 2004 when Carie Whittaker Kelsey and her husband Nate Kelsey rented one room and a hallway upstairs in the Old Creamery in Twin Falls, Idaho. They opened only on Thursdays to sell home decor and accessories at the best value possible. Carie's sister Marisa Humphrey sent her $10,000 worth of home decor with the instruction to "find a place to sell it," which kickstarted the venture. The small decor hallway quickly became a success with customers from the neighboring closeout store, Thursdays. In 2005, Carie added Saturdays to her weekly retail days, and the business was officially named Real Deals on Home Decor. The name was inspired by Marisa and her husband Jeff Humphrey, who were running a furniture business called Real Deals on Furniture in a 90,000-square-foot cotton mill in Jefferson, Georgia. Soon, the other three Whittaker sisters opened their own Real Deals stores, leading to the "Five Sisters Create Decor Dynasty" story. The brand grew through a franchise model, with independently owned shoppes across the United States. Real Deals has received numerous local awards and was recognized in Entrepreneur Magazine's Franchise 500, ranking #1 in the home furnishings category and debuting at #281 overall. The company also supports charitable causes, notably donating a percentage of sales each month to Foyer De Sion in Haiti.

• 2024

  New shoppe opens in Grand Blanc, Michigan; new owners in Corning, Iowa.

• 2005

  Saturday hours added; business officially named Real Deals on Home Decor.

• 2004

  Carie and Nate Kelsey open a Thursday-only home decor shop in Twin Falls, Idaho.

• Other Whittaker sisters open their own Real Deals stores.

• Recognized in Entrepreneur Magazine's Franchise 500, ranked #1 in home furnishings and #281 overall.

Budget-friendly, treasure-hunt shopping experience for unique home decor and women's fashion.

• Home decor

  Clocks, mirrors, lamps, fine art, metal wall art, candles, kitchen and bath items, furniture, seasonal decor.

• Women's fashion

  Tops, jeans, sweaters, dresses, jewelry, shoes in sizes S–3XL.

1. 1Real Deals - Home Decor & Fashionrealdeals.net
2. 2History - Real Dealsrealdeals.net
3. 3Awards - Real Dealsrealdeals.net
4. 4Charity - Real Dealsrealdeals.net
5. 5Real Dealswikidata.org