Real Deal Records

Real Deal Records, also known as Holyfield's Real Deal Records, was an American recording company established in 1999 by professional boxer Evander Holyfield and business partner Rochester Johnson Jr. The label represented Holyfield's move into the music business and was organized as Real Deal Records, LLC. Its activities centered on signing and developing recording artists across several genres rather than focusing on a single musical format. Publicly identified artists associated with the label included recording artist and producer LeJitt; rapper and producer Cuttboy G Dinero; rapper and actress 2Meka Diaz; R&B quartet Shalom; Filipino singer Saison; Houston rapper NuWine; R&B trio Exhale; and gospel singer Lexi. The roster reflected a deliberately broad approach to repertoire, encompassing rap, R&B, gospel, and international popular music. Holyfield highlighted the diversity of music released or developed through the company, presenting the label as a platform for artists with different styles and audiences. Available reference material provides limited information about the label's release catalog, distribution arrangements, commercial performance, headquarters, later ownership, or current operating status. No reliable public information in the supplied sources establishes whether Real Deal Records remains active, has become dormant, or was formally dissolved. It is therefore best documented as a historically identified American recording company with a cross-genre artist roster and a founding connection to Holyfield's post-boxing entrepreneurial activities.

Real Deal Records was founded on February 11, 1999, by Evander Holyfield and Rochester Johnson Jr. Holyfield was internationally known as a professional boxer, and the label represented an expansion of his business interests into recorded music. The company operated under the name Real Deal Records, LLC and sought to assemble a varied group of performers rather than build its identity around one narrow genre. Publicly associated acts included LeJitt, who was described as both a recording artist and producer; Cuttboy G Dinero, a rapper and producer; 2Meka Diaz, a rapper and actress; the R&B quartet Shalom; Saison, a Filipino singer; NuWine, a Houston rapper; Exhale, an R&B trio; and gospel singer Lexi. The range of these artists indicates that the label's stated or perceived strategy was to accommodate multiple forms of popular and inspirational music. Holyfield emphasized the breadth of the music connected with the company, reinforcing its positioning as a diverse artist platform. The available reference material does not provide a detailed chronology of individual releases, recording contracts, distribution partners, chart results, financial performance, offices, or later corporate changes. It also does not establish a definitive closure date or identify a successor company. Accordingly, the documented history of Real Deal Records is limited primarily to its 1999 formation, its association with Holyfield and Johnson, and the roster of artists linked to the label during its known period of activity.

• 1999

  Real Deal Records founded

  [1]Holyfield's Real Deal Recordsen.wikipedia.org

  Evander Holyfield and Rochester Johnson Jr. established Real Deal Records, LLC as an American recording company.

A founder-led, cross-genre American recording label associated with Evander Holyfield and a diverse roster of rap, R&B, gospel, and international artists.

• Recorded music

  Real Deal Records artist recordings

  The label's documented activities involved signing and presenting artists working in several areas of recorded music, including rap, R&B, gospel, and Filipino popular music. The available source identifies associated performers but does not provide a complete release catalog or enough information to describe particular albums or singles reliably.

1. 1Holyfield's Real Deal Recordsen.wikipedia.org