Re:ADY B

Re:ADY B is an ethical fashion brand that upcycles traditional Japanese kimono and obi which are on the verge of being discarded, creating unique and sustainable fashion items. Based in Hiroshima, it upcycles discarded kimono and obi into bags, wallets, and accessories, and in 2026 became the first Japanese company to win Gold at the London Design Awards in the Fashion Design (Handmade) category. The brand is a project of Setouchi Mirai Design.

Re:ADY B is an ethical fashion brand that upcycles traditional Japanese kimono and obi which are on the verge of being discarded, to create unique and sustainable fashion items. The brand was established after the founder received a large number of kimonos when an acquaintance passed away. Based in Hiroshima, it upcycles discarded kimono and obi into bags, wallets, and accessories. In 2026, it became the first Japanese company to win Gold at the London Design Awards in the Fashion Design (Handmade) category. The brand is a project of Setouchi Mirai Design.

• Product Collaboration with NPO Japan Blind Football Association: "KURO Series"

• Received the Gold Winner award at the international design award "London Design Awards 2026."

• Re:ADY B Starts Industry-Academia Collaboration Project with Singularity High School

Ethical fashion brand upcycling traditional Japanese kimono and obi into unique, sustainable fashion items.

• MIKOSHI Series

  In collaboration with Hiroshima Buddhist-altar metal-engraving artisans. A bag made by sewing together Obi with different patterns on each side. The strap is detachable and adjustable, and it can be used in 8 different ways.

• KIMONO Series

  Obi Bags. Every piece is a one-of-a-kind design. This bag uses two carefully selected, beautiful obi sashes, with different patterns on the front and back.

• KURO Series

  Product Collaboration with NPO Japan Blind Football Association.

1. 1Re:ADY B | Ethical Fashion Upcycling Kimono & Obi from Hiroshimareadyb.store
2. 2About Re:ADY B | An Ethical Fashion Brand Upcycling Kimono & Obireadyb.store
3. 3London Design Awards 2026 Gold Winner – Re:ADY Breadyb.store
4. 4Company & Team | Setouchi Mirai Design, the Maker of Re:ADY Breadyb.store
5. 5Re:ADY Bwikidata.org