Re-Action Collective

Re-Action Collective is a non-profit organisation founded by Gavin Fernie-Jones and Heather Davies. It describes itself as a catalyst for a circular outdoors, supporting and connecting community-based organisations that repair, share, resell and repurpose outdoor gear, while working to change the system that holds them back. The collective imagines a world where owner-run, circular organisations are supported and funded to keep outdoor kit in action and out of landfill, making outdoor sports more accessible and more affordable. The founders spotted a gap: in developed nations, community groups, charities and small businesses are bucking the take-make-dispose trend by repairing, reselling, donating and repurposing outdoor kit, but they are often alone and underfunded. Gavin and Heather founded Re-Action because these organisations needed backing, a network and a collective voice. Gavin Fernie-Jones founded One Tree at a Time in 2019, a community hub for the repair and resale of outdoor gear in the French Alps, built on his belief that the best way to protect the environment is for everyone to be involved. Heather Davies is a sustainability content and copywriter living in the French Alps; she runs monthly member calls and leads on advocating for systemic change to help circular organisations succeed. Re-Action Collective operates as an eco-focused international co-operative, according to its Wikidata entry. It is not a conventional retailer or product brand but an umbrella and advocacy body for the circular outdoor economy. Its work centres on networking, member calls, advocacy and system change rather than on selling gear directly. The organisation is active and based in the United Kingdom, with strong ties to the French Alps through its founders.

Re-Action Collective was founded by Gavin Fernie-Jones and Heather Davies, who identified a gap in the outdoor industry: while community groups, charities and small businesses were repairing, reselling, donating and repurposing outdoor kit, they were often isolated and underfunded within a system still dominated by take-make-dispose. Gavin Fernie-Jones had already founded One Tree at a Time in 2019, a community hub for the repair and resale of outdoor gear in the French Alps, built on his belief that the best way to protect the environment is for everyone to be involved. Heather Davies, a sustainability content and copywriter living in the French Alps and a friend of Gavin, became a co-founder and a grounding force at Re-Action, running monthly member calls and leading on advocacy for systemic change. The collective was established to provide backing, a network and a collective voice for owner-run, circular organisations. It operates as an eco-focused international co-operative, according to its Wikidata entry. Its mission is to keep outdoor kit in action and out of landfill, making outdoor sports more accessible and more affordable. The organisation works to change the system that holds circular organisations back, rather than operating as a conventional retailer. It is active and based in the United Kingdom, with strong ties to the French Alps through its founders.

• 2019

  Gavin Fernie-Jones founded One Tree at a Time, a community hub for the repair and resale of outdoor gear in the French Alps.

• Re-Action Collective was founded by Gavin Fernie-Jones and Heather Davies as a non-profit supporting circular outdoor organisations.

Non-profit catalyst and collective voice for the circular outdoor economy, supporting community-based repair, share, resale and repurpose organisations.

1. 1Home - Re-Action Collectivere-action-collective.org
2. 2Re-Action Collective - Wikidatawikidata.org