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RDO Equipment Co.

Retailer / private label

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RDO Equipment Co. is a John Deere and Vermeer equipment dealer selling and supporting agriculture, construction, and related machinery.

Last updated September 15, 2026

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Overview

RDO Equipment Co. is a heavy machinery dealership founded in 1968 by potato farmer Ronald D. Offutt, who purchased his first equipment dealership in Casselton, North Dakota. The company sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon, with more than 80 locations across the U.S. and partnerships in Africa, Australia, Mexico, and Ukraine.

History

RDO Equipment Co. was founded in 1968. Its roots trace to Ronald D. Offutt, a potato farmer who worked alongside his father in Moorhead, Minnesota and purchased his first equipment dealership; that first store in Casselton, North Dakota set the stage for what would become RDO Equipment Co. The company grew into a dealership selling and supporting agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon, with more than 80 locations across the U.S. and partnerships in Africa, Australia, Mexico, and Ukraine.

Products and positioning

A heavy machinery dealership offering equipment, parts, service, and technology support as a partner to customers.

  • John Deere agriculture equipment

  • John Deere construction & forestry equipment

  • Vermeer equipment

  • WIRTGEN GROUP roadbuilding and aggregate equipment

  • Topcon positioning equipment

  • Carlson machine control equipment

Recent events

  • Unconfirmed

    RDO Equipment opens Dayton store[6]

    Reported:

    RDO Equipment opened a 45,000-square-foot full-service store in Dayton, Minnesota, combining functions from two previously separate local stores.

  • RDO Equipment Co. partners with North Dakota FFA Foundation to sponsor jackets[7]

    Reported:

    RDO Equipment Co. announced a partnership with the North Dakota FFA Foundation under which RDO would donate all jackets provided to female North Dakota FFA members through the Blue Jackets Bright Futures program.

Sources7 sources

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