RDI

RDI is an American business process outsourcing (BPO) and customer experience (CX) company founded in 1978. Originally established as a research firm, RDI has evolved over more than four decades into a multi-solution, multi-location enterprise that serves brands including Fortune 500 leaders. The company positions itself at the intersection of human talent and technology, offering CX outsourcing, IT support, and a growing suite of AI-powered tools designed to help clients turn customer interactions into measurable competitive advantage. RDI's service portfolio spans traditional contact center outsourcing and technology services as well as newer AI-driven solutions. Its AI product suite includes an AI Knowledge Base that centralizes information for agents and customers, an AI Chatbot for instant answers to routine questions, an AI Simulator for agent training, AI Voice Agents for automated phone interactions, AI Empowerment Assist for high-compliance tasks such as refund processing, and CX Pulse, an analytics dashboard that surfaces customer insights and quality trends in real time. These tools are marketed as ways to scale customer service without proportionally adding headcount. With 12 locations across the United States and nearshore, and a team of more than 5,000 employees, RDI manages over 50 million customer interactions annually. The company is headquartered in the Midwest and operates secure, modern facilities designed for in-person, hybrid, and remote service delivery. Its executive team brings decades of experience in customer experience, technology, operations, and strategy, with many leaders having started their careers as call center agents. RDI remains privately held and continues to emphasize a people-powered, partnership-driven approach. Its stated mission is to help people and businesses succeed by combining strategic insight, human-centered service, and operational discipline. The company serves both large enterprises and fast-growth innovators, and it actively promotes its ability to deliver smarter, AI-enhanced customer experiences that customers remember and businesses can measure.

RDI was founded in 1978, beginning as a research firm with what the company describes as a single phone and a big idea. Over the following decades, it grew from a scrappy startup into a multi-solution, multi-location enterprise. The company's early focus on research and strategic insight laid the groundwork for its later expansion into customer experience services and business process outsourcing. By the 2000s and 2010s, RDI had established itself as a trusted BPO partner for companies that value meaningful, measurable customer connections. It built a client base that includes Fortune 500 leaders and fast-growth innovators, and it expanded its service offerings beyond traditional contact center operations into IT support and infrastructure services. A testimonial from a community health center highlights RDI's role in providing IT support and infrastructure to facilitate geographic expansion. In recent years, RDI has embraced artificial intelligence as a core component of its customer experience strategy. The company developed a suite of AI tools—including an AI Knowledge Base, AI Chatbot, AI Simulator, AI Voice Agents, AI Empowerment Assist, and the CX Pulse analytics dashboard—designed to enhance agent performance, automate routine interactions, and deliver real-time customer insights. These solutions are marketed as ways to help clients scale service without proportionally increasing headcount. As of the mid-2020s, RDI operates 12 locations across the United States and nearshore, employs more than 5,000 team members, and manages over 50 million customer interactions annually. The company remains privately held and continues to emphasize its people-powered culture, with many executives having started their careers on the call center floor. RDI's stated mission remains helping people and businesses succeed through strategic insight, human-centered service, and operational discipline.

• 1978

  RDI is founded as a research firm.

• RDI grows into a multi-solution, multi-location BPO enterprise serving Fortune 500 brands.

• RDI launches a suite of AI-powered customer experience tools, including AI Knowledge Base, AI Chatbot, AI Simulator, AI Voice Agents, AI Empowerment Assist, and CX Pulse.

RDI positions itself as a people-powered, AI-enhanced BPO partner that helps brands turn customer experience into a measurable competitive advantage.

• CX Outsourcing

  Flexible customer experience outsourcing services delivered by RDI's team across multiple locations.

• AI Knowledge Base

  A centralized hub that surfaces the right knowledge at the right time, supporting agents, customers, and back-office teams.

• AI Chatbot

  Provides instant answers to routine questions, reducing ticket volume and allowing teams to focus on complex, high-value interactions.

• AI Simulator

  Helps agents practice real conversations in a no-risk environment to accelerate ramp time and boost performance.

• AI Voice Agents

  Automates routine phone calls, such as appointment scheduling and order status checks, 24/7 with brand-aligned tone and accuracy.

• AI Empowerment Assist

  Streamlines complex, high-compliance tasks such as refund processing to ensure accurate resolutions and reduce business risk.

• CX Pulse

  Delivers customer insights, quality trends, and improvement opportunities in real-time on an analytics dashboard.

1. 1Customer Experience Solutions – AI Customer Service Tools – RDI Corporationrdicorp.com
2. 2About RDI: People-Powered Performance and Purpose-Driven Culture | RDIrdicorp.com
3. 3Our Story | RDIrdicorp.com
4. 4RDIwikidata.org