RBS TV Bagé
RBS TV Bagé is a Grupo RBS television station in Bagé, Rio Grande do Sul, affiliated with TV Globo.
Last updated August 31, 2026
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Overview
RBS TV Bagé is a Brazilian broadcast television station serving Bagé and surrounding communities in the southern part of Rio Grande do Sul. It operates on channel 6 and is part of RBS TV, the regional television network associated with Grupo RBS. The station carries programming from TV Globo while providing or, historically, providing locally relevant journalism and regional coverage for viewers in the Campanha and southern Rio Grande do Sul areas. The station's regulatory origin dates to November 21, 1973, when Brazil's federal government granted Rede Brasil Sul de Comunicações a concession for a VHF channel 6 service in Bagé. The station was inaugurated on January 19, 1977, in a ceremony attended by Communications Minister Euclides Quandt de Oliveira. It initially operated under the TV Bagé name. On October 1, 1983, it adopted the RBS TV Bagé identity together with other RBS stations in Rio Grande do Sul and Santa Catarina, aligning the local broadcaster with the wider RBS TV network. Its coverage expanded through relay infrastructure. The first relay station began operating in Dom Pedrito in 1985 on channel 12, followed later by repeaters serving Pinheiro Machado and Santana do Livramento. The station's studios and transmitter are located on Rua do Acampamento, in the Passo do Príncipe district of Bagé. Through its Globo affiliation and RBS network membership, the station combines national and state-level programming with regional news and community coverage. RBS TV Bagé has been particularly associated with local segments of Jornal do Almoço and RBS Notícias. In 2005, it adopted a standardized RBS TV local-news studio design created for the network's 40th-anniversary period; the Bagé set incorporated photographic images of the surrounding region. A 2009 Ibope survey cited in the station's reference history reported strong local audience performance, with the Bagé edition of Jornal do Almoço reaching a 71.5 percent average share between April and June of that year. The station transitioned toward digital broadcasting during the 2010s. Brazil's Ministry of Communications awarded it digital channel 34 UHF on April 30, 2012. Technical tests began on February 19, 2014, and the digital signal was formally inaugurated on April 24, 2014. The local operation continued to carry material produced elsewhere in the RBS system and by Globo. Until 2019, its locally produced programming was not generally presented in high definition, apart from content originating from RBS TV Porto Alegre and Globo. Local production ended on July 31, 2019. From August 19 of that year, the station relayed the regional block of Jornal do Almoço produced by RBS TV Pelotas. The former analog channel 6 signal was shut down on July 30, 2021, as part of Brazil's digital television transition.
History
RBS TV Bagé traces its institutional history to a concession granted on November 21, 1973, for a VHF channel 6 television service in Bagé, Rio Grande do Sul. The concession was awarded to Rede Brasil Sul de Comunicações. The station itself began broadcasting on January 19, 1977, under the TV Bagé name. Its inauguration was attended by Communications Minister Euclides Quandt de Oliveira, reflecting the importance of broadcast concessions in Brazil's regional media structure. The broadcaster became part of the standardized RBS TV network identity on October 1, 1983, when TV Bagé and other RBS stations in Rio Grande do Sul and Santa Catarina adopted the RBS TV name. This change linked the Bagé operation more visibly to Grupo RBS and its relationship with TV Globo. The station subsequently expanded the geographic reach of its signal through relay facilities. In 1985, a relay on channel 12 began operating in Dom Pedrito. Additional repeaters later served Pinheiro Machado and Santana do Livramento, creating a wider coverage area across southern Rio Grande do Sul. RBS TV Bagé's local identity was expressed most clearly through its regional journalism. It carried local blocks of Jornal do Almoço and RBS Notícias, while the remainder of its schedule came from RBS TV Porto Alegre, TV Globo, and other network sources. In 2005, the station received the standardized RBS local-news studio design introduced during celebrations connected with Globo's 40th anniversary. The Bagé set used large photographic panels showing local and regional scenery. A survey cited in the station's historical account reported that its local Jornal do Almoço achieved a 71.5 percent average audience share between April and June 2009, placing it in a leading position in the local market. The next major phase was digitization. On April 30, 2012, the Ministry of Communications assigned digital UHF channel 34 to the broadcaster. Technical tests began on February 19, 2014, and the digital service was officially inaugurated on April 24. During the transition period, the station continued to transmit local content in a format that was not generally high definition, except for programming supplied by RBS TV Porto Alegre and Globo. The structure of the local operation changed in 2019. RBS TV Bagé stopped producing local programs on July 31. Beginning August 19, it relayed the regional Jornal do Almoço block produced by RBS TV Pelotas rather than producing its own local edition. This marked a shift from a locally originated news operation toward a networked regional distribution model. The analog VHF channel 6 signal was finally turned off on July 30, 2021. The station remains identified with RBS TV and TV Globo programming, with its broadcast presence centered on Bagé and the surrounding southern Rio Grande do Sul region.
- 2021
Analog transmission discontinued
[1]The station shut down its analog VHF channel 6 signal on July 30.
- 2019
Local program production discontinued
[1]The station ended local program production and subsequently relayed the regional Jornal do Almoço block produced by RBS TV Pelotas.
- 2014
Digital television service inaugurated
[1]Following testing that began in February, the station officially inaugurated its digital signal on April 24.
- 2012
Digital channel assigned
[1]The Ministry of Communications assigned digital UHF channel 34 to the station.
- 2009
Audience leadership reported
[1]An Ibope survey cited by the station's history reported a 71.5 percent average share for the local Jornal do Almoço between April and June.
- 2005
Standardized local-news studio introduced
[1]The station adopted the standardized RBS TV news set used for local blocks, featuring images of the Bagé region.
- 1985
First relay station begins operating
[1]A relay on channel 12 was launched in Dom Pedrito, later followed by repeaters in other nearby municipalities.
- 1983
Station adopts the RBS TV Bagé name
[1]TV Bagé was renamed RBS TV Bagé as part of a broader identity change across RBS stations in Rio Grande do Sul and Santa Catarina.
- 1977
TV Bagé inaugurated
[1]The station began broadcasting on January 19 under the TV Bagé name.
- 1973
Channel 6 concession granted
[1]The federal government granted Rede Brasil Sul de Comunicações a concession for a VHF channel 6 television station in Bagé.
Products and positioning
A regional free-to-air broadcaster combining TV Globo programming with RBS TV's news and coverage for Bagé and nearby communities.
Broadcast television · 1977
Local television broadcasting
RBS TV Bagé operates a free-to-air television service for Bagé and neighboring communities. Its distribution historically used VHF channel 6 and later included digital UHF transmission. The station's studios and transmitter are located in Bagé, while relay facilities extended reception into other municipalities in southern Rio Grande do Sul.
Television news
Jornal do Almoço regional programming
The station carried local blocks of Jornal do Almoço as part of the RBS TV and TV Globo regional news structure. Until 2019, the Bagé operation produced a local block; after local production ended, it began relaying the regional segment generated by RBS TV Pelotas.
Television news
RBS Notícias
RBS Notícias is part of the regional news programming associated with the RBS TV network. RBS TV Bagé has carried regional news content alongside programming supplied by RBS TV Porto Alegre and TV Globo.
Network television · 1977
TV Globo network programming
As a TV Globo affiliate, RBS TV Bagé distributes national Globo programming and related network content within its regional coverage area. This network schedule forms the majority of the station's programming outside locally or regionally produced news blocks.
Brand decisions
2021
Analog service shutdownOtherBackground
The shutdown formed part of Brazil's nationwide migration from analog terrestrial television to digital broadcasting.
Action taken
The analog VHF channel 6 signal was discontinued on July 30.
Aftermath
Viewers were expected to receive the station through its digital transmission rather than the former analog signal.
2019
Shift from local production to regional relay programmingStrategyBackground
The station ended production of its own local programs on July 31, changing the way regional news was originated for its audience.
Action taken
From August 19, RBS TV Bagé relayed the regional Jornal do Almoço block produced by RBS TV Pelotas.
Aftermath
The station continued carrying regional news within the RBS TV structure but no longer produced its own local Jornal do Almoço block.
2014
Launch of digital television transmissionProduct launchBackground
Brazil's television sector was transitioning from analog terrestrial broadcasting to digital transmission, and the station had received a digital UHF allocation in 2012.
Action taken
After beginning technical tests in February, RBS TV Bagé officially inaugurated its digital signal on April 24 using UHF channel 34.
Aftermath
The station maintained a digital service while continuing its transition away from analog broadcasting.
1983
Adoption of the RBS TV network identityStrategyBackground
The former TV Bagé operation was incorporated into a broader naming and branding change covering RBS stations in Rio Grande do Sul and Santa Catarina.
Action taken
The station adopted the RBS TV Bagé name and aligned its identity with the RBS TV network.
Aftermath
The change established the station's continuing position as a Grupo RBS regional broadcaster affiliated with TV Globo.
Recent events
- 2021
Analog channel 6 transmission is shut down[1]
Regulation · Other
The station discontinued its analog VHF channel 6 signal on July 30 as part of Brazil's transition to digital television.
- 2019
Local production ends and regional news is relayed from RBS TV Pelotas[1]
Product generation
After ending locally produced programming on July 31, RBS TV Bagé began carrying the regional block of Jornal do Almoço generated by RBS TV Pelotas on August 19.
- 2014
Digital television tests begin at RBS TV Bagé[1]
Product launch
The station began testing its digital television implementation on February 19, ahead of the formal launch of its digital signal.
- 2014
RBS TV Bagé formally launches its digital signal[1]
Product launch · Other
The broadcaster officially inaugurated its digital transmission on April 24 using the UHF channel assigned by the Brazilian Ministry of Communications.
Sources2 sources
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