rbb media GmbH
rbb media GmbH is the wholly owned media marketing subsidiary of Rundfunk Berlin-Brandenburg (rbb), based in Berlin, handling advertising time marketing, programme exploitation, brand licences, and cooperations and sponsoring.
Last updated September 16, 2026
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Overview
rbb media GmbH is a wholly owned subsidiary of Rundfunk Berlin-Brandenburg (rbb) with its seat in Berlin. It describes itself as the marketer for media and brands in Berlin and Brandenburg, operating at the interface between public-service quality and the regional economy. Its service spectrum covers advertising time marketing, programme exploitation, brand licences, and cooperations and sponsoring including events. It presents itself as a full-service media service provider that brings regional companies and institutions from culture, sport, art and music together with rbb and its programmes, and it operates online shops for well-known rbb television and radio brands.
History
rbb media GmbH is a wholly owned subsidiary of Rundfunk Berlin-Brandenburg (rbb) with its seat in Berlin. It positions itself as the marketer for media and brands in Berlin and Brandenburg, at the interface of public-service quality and the regional economy. Its service spectrum comprises advertising time marketing, programme exploitation, brand licences, and cooperations and sponsoring including events. As a full-service media service provider it brings regional companies and institutions from culture, sport, art and music together with rbb and its programmes. From ideas and temporary actions, new services have emerged, such as Studio 14 – Die rbb Dachlounge, described as a location for after-work drinks or snacks above the roofs of Berlin and also a modern production studio. For private individuals it produces copies of television and radio moments through its Mitschnittservice, and it operates successful online shops for its best-known and most popular television and radio brands, including sandmann-shop.de and the rbb Shop.
Products and positioning
Full-service media service provider and marketer for media and brands in Berlin and Brandenburg, at the interface of public-service quality and the regional economy.
Advertising time marketing
Marketing of advertising time, part of the service spectrum of rbb media GmbH.
Programme exploitation
Exploitation of programme rights, part of the service spectrum of rbb media GmbH.
Brand licences
Brand licensing, part of the service spectrum of rbb media GmbH.
Cooperations and sponsoring including events
Cooperations and sponsoring including events, part of the service spectrum of rbb media GmbH.
Mitschnittservice
Private recording service for rbb, SR and DDR broadcasts; rbb media researches recordings and delivers programmes for private use.
E-commerce and merchandising
Operation of online shops for well-known television and radio brands, including sandmann-shop.de, the rbb Shop and radioeins-sho.
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