Razor

Razor is a well-known American brand of electric scooters and ride-on toys, including electric scooters, kick scooters, and children's ride-ons. Known for innovative design and safety, popular among young consumers.

Razor USA was established in 2000 in Cerritos, California, by Carlton Calvin and the JD Corporation. The company emerged around a scooter designed and manufactured by JD and distributed through The Sharper Image. This arrangement helped introduce the Razor scooter to a broad retail audience and provided the foundation for the Razor USA business. The original product category was the manual kick scooter. Razor’s early identity was tied to a compact, foldable, two-wheeled format that could be used for recreation and short-distance personal travel. The company later developed multiple generations and variants of the basic scooter, including the A, A2, A3, A5 Lux, Cruiser, Folding Kiddie Kick, Spark, and Pro-series models. Product differentiation included frame size, wheel configuration, graphics, folding mechanisms, rider orientation, and freestyle positioning. The company also used special-edition and signature models to extend the product family into enthusiast and performance-oriented segments. Following the formation of RazorUSA, JD also sold scooters under the JDBUG brand. Razor itself expanded beyond its first manual scooter format into electric mobility. Its electric scooter range came to include models such as the E90, E100, E125, E150, E175, E200, E225, E275, E300, and E325, along with variants using names such as Power Core, Glow, and EcoSmart. These products allowed Razor to serve different age groups and use cases, from entry-level children’s scooters to larger products for older riders. The company’s expansion also moved into battery-powered recreational vehicles. Razor introduced or marketed electric motorcycles and dirt bikes under the Dirt Rocket family, including the MX350, MX400 McGrath, MX500, MX650, SX500 Dirt Rocket McGrath, and related models. It added products shaped like go-karts, dune buggies, and all-terrain vehicles, including Ground Force, Ground Force Drifter, Ground Force Drifter Fury, Dune Buggy, and Dirt Quad. The Pocket Mod electric motor scooter extended the line into a retro-styled seated format. Another stage of diversification involved self-balancing and board-based personal transport. Razor’s portfolio has included Hovertrax self-balancing products, Crazy Cart vehicles, caster-driven boards, and the RipStik brand. RipStik and similar products occupy a space between skateboarding, balance-based recreation, and personal mobility. Razor also owns the Sole Skate and Pocket Pros brands, giving the company additional brand assets beyond the principal Razor trademark. Bicycles and protective products have formed further extensions of the assortment. Razor-branded bicycles have been supplied by Kent under license, with examples including the Rumble, DSX 16, MicroForce, Kobra, XR09, Tempest, Rage, Aggressor, Hydro, Two-Zero, Nebula, FS-2000, and Crossfire. Razor-branded skateboards, pads, and helmets have likewise been provided by Kent under license. These arrangements enabled Razor to present a more complete recreational riding assortment without making every category part of its own manufacturing operation. Razor’s development therefore reflects a progression from a signature manual scooter into a broader youth mobility and recreational-products business. Its categories now cover manually propelled scooters, electric scooters, bicycles, electric motorcycles, ride-on vehicles, carts, boards, self-balancing products, and safety equipment. Publicly available reference material confirms the company’s founding location, founders, principal product categories, and associated brands, but does not establish a complete current management roster, ownership structure, financial profile, or detailed chronology of every product launch.

• 2000

  Razor USA is founded

  [1]Razor USAen.wikipedia.org

  Razor USA is founded in Cerritos, California, by Carlton Calvin and the JD Corporation.

• 2000

  The first Razor scooter enters distribution

  [1]Razor USAen.wikipedia.org

  The first Razor scooter is manufactured by JD and distributed by The Sharper Image, establishing the company’s core product platform.

Accessible recreational mobility and ride-on products for children, teenagers, families, and beginner riders, spanning scooters, electric vehicles, boards, bicycles, and protective equipment.

• Manual scooters · 2000

  Kick scooters

  Razor’s foundational category consists of manually propelled kick scooters in children’s, general recreational, folding, graphic, and freestyle configurations. Product families and models have included the A, A2, A3, A5 Lux, Cruiser, Folding Kiddie Kick, Lil' Kick, Spark, Ultra Pro, Pro Model, Pro X, Pro XX, and other variants. The range has covered both introductory products and models intended for more experienced or performance-oriented riders.

• Electric personal mobility

  Electric scooters

  Razor’s electric scooter portfolio extends the manual-scooter concept with battery-powered products for children, teenagers, and families. Named models have included the E90, E100, E125, E150, E175, E200, E225, E275, E300, E325, Power Core 90, E100 Glow, E200S, E300S, and EcoSmart Metro. The range has used different sizes, formats, styling, and equipment to address different rider groups.

• Electric motorcycles and dirt bikes

  Dirt Rocket

  Dirt Rocket is Razor’s family of electric motorcycle-style ride-on products. The range has included the MX350, MX400 McGrath, MX500, MX650, SX500 Dirt Rocket McGrath, and Pro Spec Dirt Rocket. These products translate off-road motorcycle styling into battery-powered recreational vehicles aimed primarily at younger riders and families.

• Electric recreational vehicles

  Ride-on vehicles

  Razor’s ride-on assortment includes small electric vehicles modeled on all-terrain vehicles, go-karts, dune buggies, and motor scooters. Examples include the Dirt Quad, Dune Buggy, Ground Force, Ground Force Drifter, Ground Force Drifter Fury, and Pocket Mod. These products broaden the brand from stand-up mobility into seated and off-road recreational play.

• Self-balancing personal transporters

  Hovertrax

  Hovertrax is Razor’s self-balancing personal-transporter line. The family has included Hovertrax and Hovertrax DLX. It represents the company’s move into electronically assisted balance-based mobility beyond conventional scooters and ride-on vehicles.

• Electric go-karts

  Crazy Cart

  Crazy Cart is a Razor electric kart family designed around recreational driving and maneuverability. The named range includes Crazy Cart and Crazy Cart XL. The products sit within Razor’s broader group of battery-powered ride-on vehicles rather than its conventional scooter line.

• Caster-driven boards

  RipStik

  RipStik is an associated Razor-owned brand for caster-driven boards. Its products use a balance-and-carve riding format distinct from a conventional skateboard or kick scooter. The brand extends Razor’s presence into board sports and balance-based recreational products.

• Bicycles and BMX-style products

  Bicycles

  Razor-branded bicycles have been supplied by Kent under license. Listed products have included the 12-inch Rumble, 16-inch DSX 16, MicroForce, Kobra, XR09, Tempest, Rage, Aggressor, Hydro, Two-Zero, Nebula, FS-2000, and Crossfire. The assortment includes children’s bicycles, freestyle-oriented designs, BMX-style products, and a dual-suspension mountain-bike format.

1. 1Razor USAen.wikipedia.org
2. 2Razor official websiterazor.com