Skip to content

RawLiving

Retailer / private label

UnclaimedRequest correction

UK-based online retailer and own-brand range of raw vegan foods, superfoods and wellness products, founded in London in 2002.

Last updated September 27, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

RawLiving (trading as Raw Living Limited) is a United Kingdom-based online retailer and own-brand supplier of raw vegan foods, superfoods, tonic herbs, natural supplements, pure beauty products and eco-home essentials. The company was founded in London in 2002 by Kate Magic, launched alongside the release of her first recipe book, Eat Smart Eat Raw. As the business grew out of the garden shed, Chris Wood joined as Managing Director in 2007; today Kate Magic and Chris Wood are joint partners, supported by a team at the company's warehouse in Totnes, Devon. Raw Living operates primarily as an e-commerce business, selling through its own website rawliving.co.uk. Its catalogue is broad: the "All Products" collection lists over 1,000 items, spanning own-brand lines and third-party brands. The own-brand range alone includes more than 150 lines, from raw chocolate and herbal teas to green powder blends and activated nuts. Typical own-brand products include organic cacao powder, maca powder, chia seeds, shelled hemp seeds, bee pollen, activated walnuts, MSM crystals and mountain shilajit resin. Alongside its own label, Raw Living acts as a stockist for many specialist wellness brands, including Ancient + Brave, Anima Mundi Herbals, Clearspring, Dr Bronner's, Erbology, Four Sigmatic, Kiki Health, Ombar, Pukka, Sunwarrior and many others. The company positions itself around "high-vibration living" and a whole-foods, plant-centred lifestyle. It emphasises raw, organic, unprocessed ingredients with no artificial additives or fillers, and states that it partners with ethical growers and champions organic sources. Beyond retail, Raw Living hosts online events and guided programmes, such as the "Liver Lovers: A 10-Day Guided Detox" and book launch parties, and organises retreats — for example an "Egypt Magic Activation Retreat" advertised for October 2026. Raw Living remains a private, independent business. Its mission, as stated on its website, is to bring the finest raw vegan foods and superfoods to as many people as possible, reflecting the long-term vegan and raw-food commitment of its founders.

History

Raw Living was founded in London in 2002 by Kate Magic, launched alongside the release of her first recipe book, Eat Smart Eat Raw. The business initially operated from a garden shed, reflecting its origins as a small, passion-driven venture rooted in the founders' long-term vegan and raw-food lifestyle. As demand for raw vegan foods and superfoods grew, the company expanded, and in 2007 Chris Wood joined as Managing Director. Kate Magic and Chris Wood became joint partners, and the business relocated its warehouse operations to Totnes, Devon, where it continues to be based. Over the years, Raw Living evolved from a niche raw-food supplier into a broader online retailer and own-brand manufacturer. Its own-brand range grew to include more than 150 lines, covering raw chocolate, herbal teas, green powder blends, activated nuts and other superfood products. The company also became a stockist for a wide array of specialist wellness brands, with its online catalogue listing over 1,000 products. Raw Living has consistently emphasised organic sourcing, ethical partnerships and a whole-foods, plant-centred approach, positioning itself within the "high-vibration living" segment of the wellness market. In addition to retail, Raw Living has expanded into events and education, hosting online book launches, guided detox programmes and international retreats. The company remains privately held and independent, with its founders still actively involved.

  • 2007

    Chris Wood joins as Managing Director; later becomes joint partner.

  • 2002

    Raw Living founded in London by Kate Magic, launched alongside her first recipe book, Eat Smart Eat Raw.

  • Warehouse operations established in Totnes, Devon.

  • Own-brand range expands to over 150 lines.

  • Online catalogue grows to over 1,000 products, including third-party wellness brands.

Products and positioning

Premium raw vegan foods, superfoods and wellness products for a conscious, plant-centred lifestyle.

  • Raw Living Mountain Shilajit Resin

  • Raw Living Cacao Powder - Organic

  • Raw Living Maca Powder - Organic

  • Raw Living Chia Seeds - Organic

  • Raw Living Hemp Seeds Shelled (European) - Organic

  • Raw Living Bee Pollen - Organic

  • Raw Living Activated Walnuts - Raw & Organic

  • Raw Living MSM Crystals - Plant Derived 100% Pure

Marketing campaigns

  • New Zealand Wheatgrass Powder 40% Off flash sale

    Flash sale on New Zealand Wheatgrass Powder.

  • Free Tonic Tea Bundle

    Free tonic tea bundle worth over £14.

Sources5 sources

Cite this profile: Cite the canonical profile. /brand-wiki/rawliving · Editorial policy · How profiles are compiled