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Rave Culture

Rave Culture is a music label, clothing line, and lifestyle brand founded in 2018 by Willem van Hanegem and Ward van der Harst of W&W.

Last updated September 15, 2026

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Overview

Rave Culture is a brand founded in 2018 by Willem van Hanegem and Ward van der Harst of W&W. It evolved into a music label, clothing line, and lifestyle brand, embracing Big-Room, Hardstyle, Trance and Techno sounds. It has hosted events including solo nights during Amsterdam Dance Event and its own stage at international music festivals such as Sziget Festival, and it created the virtual world Rave Culture World.

History

Rave Culture was founded in 2018 by Willem van Hanegem and Ward van der Harst of W&W. W&W had the desire to be more creative and the need to establish a community within electronic dance music, and Rave Culture was born. Inspired by dance music culture heritage, it evolved into a music label, clothing line, and lifestyle brand. Rave Culture has hosted a plethora of events, including solo nights during Amsterdam Dance Event, and hosting its own stage at international music festivals like Sziget Festival. Diving into the metaverse, Rave Culture World was created, a virtual world with several different atmospheres, including the Rave Culture Arena and live sets hosted in the digital Club Mythic.

Products and positioning

A brand that reshapes the dance music experience for both newcomers and veterans alike, representing the lifestyle surrounding the Electronic Dance Music movement.

  • Music label

  • Clothing line

  • Lifestyle brand

  • Rave Culture World

Sources3 sources

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