Rapha
British premium cycling apparel and lifestyle brand focused on road racing, mountain biking, and cycling culture.
Last updated November 4, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Rapha is a British cycling apparel and lifestyle brand founded in London in 2004 by Simon Mottram and Luke Scheybeler. The company was created around the idea that cycling clothing could combine technical performance with a stronger visual identity, elevated materials, and a broader cultural appeal. Its name was borrowed from the 1960s Rapha cycling team, which in turn took its name from the Saint-Raphaël aperitif brand. Rapha launched its first products in July 2004 and initially built its reputation through road-cycling clothing and accessories designed for enthusiasts and competitive riders. The brand’s early identity was closely tied to road bicycle racing. Rather than presenting apparel only as functional equipment, Rapha used distinctive design, storytelling, photography, retail environments, and cycling events to create a recognizable lifestyle proposition. Its products have included jerseys, bib shorts, jackets, gilets, base layers, gloves, caps, socks, luggage, and other accessories. This approach helped position Rapha at the premium end of the cycling market and gave the brand visibility beyond traditional specialist sportswear audiences. Rapha expanded its creative and product partnerships during the 2000s and 2010s. In 2007 it worked with British designer Paul Smith on cycling clothing and accessories, connecting the brand to a wider fashion and design audience. In 2016 it collaborated with Apidura, a specialist in bikepacking equipment, on cycling luggage. The company also developed a substantial presence in professional cycling. It supplied clothing to Team Sky from 2013 through the 2016 season, later outfitted the women's team Canyon-SRAM, and began working with EF Education First in the 2019 racing season. These relationships gave Rapha visibility in major professional road races while reinforcing its technical credentials. The company broadened its community and retail model through the Rapha Cycling Club, or RCC, introduced in 2015. RCC membership offers cycling-related benefits and links customers to organized rides, local communities, and Rapha clubhouses. The club became an important part of the brand’s relationship with customers, complementing its network of international stores known as clubhouses. Rapha has also used sponsorships and athlete relationships to connect its apparel business with road racing, mountain biking, endurance riding, and other cycling disciplines. In August 2017, RZC Investments, established by Steuart Walton, announced an agreement to acquire Rapha for £200 million. The transaction placed the privately held brand under new investment ownership while preserving its identity as a specialist cycling business. In 2019, co-founder Simon Mottram and shareholders Tom and Steuart Walton established the Rapha Foundation, which supports nonprofit cycling organizations and initiatives intended to make cycling accessible to a wider audience. The foundation has supported organizations in the United Kingdom, United States, Germany, Australia, and Japan. Rapha entered mountain biking more directly in 2021, introducing its first mountain-bike clothing range and collaborating with Smith on helmets. This expansion complemented its established road-racing business and reflected the broader overlap between performance cycling, adventure riding, and cycling lifestyle consumption. The company also developed high-profile creative collaborations, including a Palace Skateboards kit produced for EF Education–EasyPost at the 2020 Giro d’Italia. Rapha is headquartered in London and has maintained a United States presence, with its North American headquarters relocated from Portland, Oregon, to Bentonville, Arkansas, in 2020. Its international clubhouses and cycling-club activities give it a physical and community presence across several regions. The brand remains primarily associated with premium cycling apparel, road-racing culture, club-based participation, and design-led performance products, while its product and sponsorship activity extends into mountain biking, bikepacking, helmets, professional teams, and nonprofit cycling development.
History
Rapha began in London in early 2004, founded by Simon Mottram and Luke Scheybeler. The founders sought to create a cycling brand that treated apparel as both high-performance equipment and a vehicle for design, storytelling, and cultural participation. The first Rapha products were launched in July 2004. The name referenced a 1960s cycling team called Rapha, whose own name came from the Saint-Raphaël aperitif company. The brand initially concentrated on road cycling, especially the visual and historical culture of road racing. Its premium positioning was expressed through technical garments, distinctive styling, editorial content, and a retail experience that extended beyond conventional sports-equipment stores. In 2007, Rapha partnered with British designer Paul Smith on a clothing and accessories range, strengthening its connection with fashion and industrial design. In 2016, it worked with Apidura on cycling luggage, adding bikepacking-oriented equipment to its offer. Professional cycling became an important platform for brand recognition. Rapha announced in 2012 that it would produce clothing for Team Sky from the 2013 season, and the partnership continued through 2016. In 2015, the brand announced a clothing-supply relationship with the women's team Canyon-SRAM. Rapha later became associated with EF Education First, which wore Rapha clothing during the 2019 season, and it supported other professional and continental teams. In 2022, Canyon-SRAM stated that it would drop Rapha as its clothing outfitter, while Rapha became a supporter of EF Education–Tibco–SVB. In 2015, Rapha created the Rapha Cycling Club, an international membership community offering benefits and organized cycling connections. The RCC became a central part of the company's community strategy. Rapha also operated branded stores called clubhouses in international markets, combining retail with rides, events, and social spaces. The company reported more than 20,000 RCC members and approximately 21 international clubhouses in the source material. A major ownership change occurred in August 2017, when RZC Investments announced the acquisition of Rapha for £200 million. RZC was established by Steuart Walton. Rapha continued operating as a specialist cycling brand after the transaction. In 2019, co-founder Simon Mottram and shareholders Tom and Steuart Walton created the Rapha Foundation. The foundation funds nonprofit cycling organizations and initiatives designed to introduce cycling to more people, with support described across the United Kingdom, United States, Germany, Australia, and Japan. Rapha continued expanding its cultural and sporting associations. In 2020, it collaborated with Palace Skateboards on an EF Education–EasyPost kit for the Giro d'Italia. The collaboration brought Rapha's performance-cycling identity into contact with Palace's skateboarding and streetwear aesthetic. During the same year, Rapha announced that it would move its North American headquarters from Portland, Oregon, to Bentonville, Arkansas, a location strongly associated with cycling and outdoor recreation. In 2021, Rapha entered the mountain-bike market with its first mountain-biking clothing range and a Smith helmet collaboration. This represented an extension from the brand's road-racing roots into a wider cycling portfolio. Rapha's sponsorships also expanded beyond road racing to include UCI Continental teams and professional riders in disciplines such as endurance and mountain biking. The brand's overall development has therefore combined premium apparel, accessories, community membership, professional sponsorship, clubhouse retail, design partnerships, and philanthropic activity. It remains headquartered in London, with a North American office in Bentonville and operations spanning multiple international markets.
- 2022
Expansion of women's professional cycling support
[1]Rapha becomes a supporter of the UCI Women's WorldTour team EF Education–Tibco–SVB.
- 2021
Mountain-bike range launches
[1]Rapha enters mountain biking with its first dedicated clothing range and a Smith helmet collaboration.
- 2020
North American headquarters moves to Bentonville
[1]Rapha announces the relocation of its North American headquarters from Portland, Oregon, to Bentonville, Arkansas.
- 2019
Rapha Foundation is created
[1]The Rapha Foundation is established to support nonprofit cycling organizations and increase access to cycling.
- 2017
RZC Investments announces acquisition
[1]RZC Investments announces its acquisition of Rapha for £200 million.
- 2016
Apidura luggage collaboration
[1]Rapha collaborates with Apidura on cycling luggage aimed at the bikepacking market.
- 2015
Rapha Cycling Club is developed
[1]The company establishes the Rapha Cycling Club as an international membership and community platform.
- 2012
Team Sky partnership announced
[1]Rapha announces that it will produce apparel for Team Sky beginning in the 2013 season.
- 2007
Paul Smith collaboration
[1]Rapha partners with British designer Paul Smith on cycling clothing and accessories.
- 2004
Rapha is founded in London
[1]Simon Mottram and Luke Scheybeler establish Rapha in London, with the first products launched in July.
Products and positioning
Premium, design-led cycling performance and lifestyle brand combining technical apparel with road-racing heritage, community membership, retail clubhouses, creative collaborations, and professional-team visibility.
Cycling clothing · 2004
Road-cycling apparel
Rapha's original and best-known product area is premium road-cycling apparel. The category includes jerseys, bib shorts, jackets, gilets, base layers, gloves, caps, socks, and other garments intended for training, racing, commuting, and recreational road riding. The range combines technical fabrics and cycling-specific construction with the brand's distinctive visual language and emphasis on road-racing heritage.
Cycling clothing · 2021
Mountain-bike clothing
Introduced in 2021, Rapha's mountain-bike range extends the brand beyond road racing into trail and off-road riding. The range represents a broader interpretation of the brand's performance proposition, adapting Rapha's design and apparel expertise to mountain-bike use while supporting its relationship with the wider cycling community.
Cycling accessories · 2004
Cycling accessories
Rapha's accessory offering includes items such as gloves, caps, socks, and other equipment used by road and mountain-bike riders. Accessories extend the brand's apparel system and provide lower-complexity entry points into its premium cycling identity.
Cycling luggage · 2016
Rapha and Apidura cycling luggage
The 2016 collaboration with Apidura brought Rapha into cycling luggage and bikepacking equipment. The partnership connected Rapha's design-led brand language with Apidura's specialist expertise in carrying systems for bicycle travel and adventure riding.
Cycling safety equipment · 2021
Rapha and Smith helmets
As part of its 2021 mountain-bike expansion, Rapha collaborated with Smith on a line of helmets. The collaboration broadened Rapha's mountain-bike offer beyond clothing and into protective equipment through a partnership with an established helmet and eyewear specialist.
Membership and community service · 2015
Rapha Cycling Club
Rapha Cycling Club is an international membership community created in 2015. It connects members through cycling activities and provides benefits associated with Rapha's brand and clubhouse network. The club is a service and community proposition rather than a physical product, helping Rapha build recurring relationships with committed cyclists.
Marketing campaigns
- 2020Rapha x Palace Giro d'Italia kit
International professional cycling · Europe
Rapha collaborated with Palace Skateboards on a distinctive kit for EF Education–EasyPost at the 2020 Giro d'Italia. The project combined Rapha's professional cycling platform with Palace's skate and streetwear aesthetics.
Outcome. The collaboration generated a prominent cross-category expression of Rapha's cycling and design identity.
- 2019EF Education First team partnership
International professional cycling
Rapha supplied clothing to EF Education First during the 2019 racing season. The partnership gave the brand visibility through a UCI Men's WorldTour team and aligned its apparel with a highly visible professional racing program.
Outcome. The partnership continued under the EF Education–EasyPost team identity in subsequent source references.
- 2019Rapha Foundation
United Kingdom · United States · Germany · Australia · Japan
The Rapha Foundation was created to fund nonprofit cycling organizations and encourage participation among wider audiences. It extended the brand's community positioning into structured philanthropic support.
Outcome. The foundation supports nonprofit cycling organizations in several national markets.
- 2015Rapha Cycling Club
International
Rapha developed an international cycling club offering member benefits, organized rides, and community connections. The initiative supported the brand's shift from apparel-only marketing toward participation, community, and clubhouse-based retail.
Outcome. The RCC became a major international community platform, with the source describing more than 20,000 members.
- 2012Team Sky apparel partnership
United Kingdom · International professional cycling
Rapha announced a partnership to produce clothing for Team Sky from the 2013 season. The relationship placed the brand at the center of high-level professional road racing and made team apparel a prominent demonstration of its technical and design positioning.
Outcome. The partnership ran through the 2016 season.
Brand decisions
2022
Expansion of women's professional cycling supportStrategyBackground
Rapha's professional cycling activities included relationships with both men's and women's teams.
Action taken
Rapha became a supporter of the UCI Women's WorldTour team EF Education–Tibco–SVB.
Aftermath
The move maintained Rapha's presence in elite women's road racing while the Canyon-SRAM outfitting relationship was ending.
2021
Entry into mountain bikingProduct launchBackground
Rapha was historically associated primarily with road cycling and sought to extend its product scope across additional cycling disciplines.
Action taken
The company launched its first mountain-bike clothing range and collaborated with Smith on helmets.
Aftermath
Mountain biking became an additional product and sponsorship area alongside Rapha's established road-cycling business.
2020
North American headquarters relocationStrategyBackground
Rapha maintained a North American operation and decided to change the location of its regional headquarters.
Action taken
The company announced that its North American headquarters would move from Portland, Oregon, to Bentonville, Arkansas.
Aftermath
Bentonville became Rapha's stated United States office location and North American headquarters.
2017
Sale to RZC InvestmentsM&ABackground
Rapha had developed into an internationally recognized premium cycling brand with professional-team relationships, clubhouses, and a growing community platform.
Action taken
RZC Investments announced the acquisition of Rapha for £200 million.
Aftermath
Rapha continued as a specialist cycling brand under the ownership associated with RZC Investments and Steuart Walton.
Announced acquisition value. £200 million (2017 announcement)
Recent events
- 2022
Canyon-SRAM ends Rapha outfitting relationship[1]
Other
Canyon-SRAM said it would no longer use Rapha as its clothing outfitter.
- 2022
Rapha supports EF Education–Tibco–SVB[1]
Other
Rapha became a supporter of the UCI Women's WorldTour team EF Education–Tibco–SVB.
- 2021
Rapha enters mountain biking apparel[1]
Product launch · Product generation
Rapha launched its first mountain-bike clothing range and collaborated with Smith on a line of helmets.
- 2020
Rapha relocates its North American headquarters to Bentonville[1]
Other
Rapha announced that its North American headquarters would move from Portland, Oregon, to Bentonville, Arkansas.
- 2020
Rapha and Palace create EF Education–EasyPost Giro d'Italia kit[1]
Campaign · Product launch
Rapha collaborated with Palace Skateboards on a cycling kit for EF Education–EasyPost at the 2020 Giro d'Italia.
- 2019
Rapha joins EF Education First's professional cycling apparel program[1]
Other
EF Education First began wearing Rapha clothing during the 2019 racing season, creating a prominent partnership in men's professional road cycling.
- 2019
Rapha Foundation is established[1]
Other
Simon Mottram and shareholders Tom and Steuart Walton created the Rapha Foundation to support nonprofit cycling organizations and broaden participation in cycling.
- 2017
RZC Investments announces acquisition of Rapha[1]
M&A
RZC Investments, a company established by Steuart Walton, announced the purchase of Rapha for £200 million.
- 2015
Rapha extends into the Rapha Cycling Club model[1]
Other
Rapha developed the Rapha Cycling Club, giving members access to organized cycling communities and brand-related benefits.
- 2015
Rapha begins Canyon-SRAM apparel supply[1]
Other
Rapha announced that it would supply clothing to the UCI Women's WorldTour team Canyon-SRAM.
Showing the 10 most recent.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/rapha · Editorial policy · How profiles are compiled