Rani juice
Rani is a Middle Eastern fruit-juice beverage brand known especially for fruit pieces suspended in its drinks.
Last updated August 31, 2026
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Overview
Rani is a fruit-based juice beverage brand originating in the beverage business of Aujan, a Saudi Arabian conglomerate. The brand was introduced in 1982 as Rani Orange Float, Aujan's first homegrown beverage. Its development followed the chairman of Aujan's experience with a mandarin drink during a visit to Japan, which helped inspire the use of visible fruit pieces in the product. The resulting drink established a distinctive proposition in the regional juice market: a packaged fruit beverage containing real fruit pieces, commonly described by the brand and its corporate materials as “chunks.” The brand began as part of Aujan Industries, whose beverage history reached back to 1928, when the company obtained the exclusive Middle Eastern distribution licence for Vimto. Aujan later developed its own manufacturing capabilities, opening a beverage plant in Dammam in 1979 and a second facility in Dubai in 2005. Rani became the company's principal homegrown soft-drink and juice brand and was distributed mainly across the Middle East, with wider availability in international markets served by Aujan's beverage network. In 2011, the year before the Coca-Cola transaction was completed, Rani reportedly represented 84% of Aujan's sales, illustrating the brand's importance within the group's beverage portfolio. Rani's portfolio is generally organized around three product families: Rani Float, Rani Fruit Drink, and Rani Refreshing. Rani Float is the signature range associated with pieces of fruit in the beverage. Other variants are fruit drinks or refreshing fruit-based beverages, with exact recipes and availability varying by market. The products have been sold in cans, glass bottles, polyethylene terephthalate bottles, and fiber-brick cartons. Brand descriptions emphasize fruit content and attributes such as vitamin C, while product composition and nutrition depend on the particular formulation and country of sale. A major corporate change occurred in 2011, when The Coca-Cola Company agreed to acquire a 50% stake in Aujan's beverages business for $980 million. The transaction was completed in September 2012. It led to the creation of Aujan Coca-Cola Beverages Company, which manufactures and distributes Rani and other relevant beverage brands, and Rani Refreshments, which holds global rights to Aujan's original brands including Rani and Barbican. Under this arrangement, Rani Refreshments supplies proprietary concentrates and ACCBC undertakes production and distribution, broadly following a brand-owner and bottling-partner model. Rani has remained primarily associated with the Middle Eastern beverage market, while the corporate structure created after 2012 gave it access to a broader manufacturing and distribution platform. In March 2013, the partners marked production of the billionth Rani can by ACCBC. The brand's identity continues to rest on fruit-based refreshment, accessible packaged formats, and the visual and textural differentiation supplied by real fruit pieces rather than on a premium or specialist positioning.
History
Rani developed from the beverage operations of Aujan, a Saudi business group established in Bahrain in 1905. Although Aujan initially traded commodities including tobacco and rice, it entered beverages in 1928 by securing the exclusive Middle Eastern distribution licence for Vimto. This distribution experience eventually supported the development of manufacturing infrastructure and proprietary beverage brands. Aujan opened its first beverage manufacturing plant in Dammam, Saudi Arabia, in 1979. In 1982, it launched Rani Orange Float, its first homegrown beverage brand. The concept was influenced by a mandarin drink encountered in Japan by Adel Abdul Rahman Aujan, who had joined the family company in 1968 and expanded its beverage sales and distribution network beyond Saudi Arabia. Rani's use of real fruit pieces gave it a recognizable point of difference from conventional clear or pulp-free juice drinks. During the following decades, Rani became a central part of Aujan's beverage portfolio. The company added a second beverage manufacturing plant in Dubai in 2005, strengthening its ability to supply markets beyond Saudi Arabia. Rani was sold in multiple formats, including cans, glass bottles, PET bottles, and fiber-brick cartons. Its principal product groupings came to include Rani Float, Rani Fruit Drink, and Rani Refreshing. The Float line retained the strongest association with visible pieces of fruit, while the wider portfolio covered other fruit-based and refreshing drink formulations. Rani's importance to Aujan was especially evident around 2011, when the brand was reported to account for 84% of Aujan's sales. In December of that year, The Coca-Cola Company announced an agreement to acquire a 50% interest in Aujan's beverages business for $980 million. The transaction was completed on 24 September 2012. It did not simply transfer Rani into the Coca-Cola corporate brand portfolio; instead, it created a partnership structure. Rani Refreshments became the brand-rights company for Aujan's original brands, including Rani and Barbican, while Aujan Coca-Cola Beverages Company became responsible for producing and distributing those brands as well as Coca-Cola products and Vimto under licence. The new structure used a concentrate-and-manufacturing model: Rani Refreshments supplied proprietary concentrate and ACCBC manufactured and distributed the finished beverages. Both companies were headquartered in Dubai. In March 2013, the partners celebrated production of the billionth Rani can by ACCBC, a public indication of the brand's scale in the partnership's early period. Aujan continued expanding its regional beverage platform. In 2014, ACCBC announced the acquisition of an 80% stake in Lebanon's National Beverage Company, giving the group an additional manufacturing and distribution site in Beirut. This development was relevant to Rani because it expanded the infrastructure through which the brand and related beverages could be produced and distributed, although the available reference material does not specify individual Rani products or volumes from that facility. Rani remains identified primarily with the Middle East and with fruit-based packaged refreshment. Its historical differentiation is the inclusion of real fruit pieces, and its market presence has been supported by Aujan's regional operating knowledge and the post-2012 Coca-Cola partnership. Publicly available reference material provides limited information about current leadership, detailed country-by-country distribution, product launch dates for individual variants, and present ownership percentages; those details are therefore not stated here.
- 2014
Lebanese manufacturing platform expands
[1]ACCBC announces an agreement to acquire an 80% stake in Lebanon's National Beverage Company, adding a Beirut manufacturing and distribution operation to the group.
- 2013
Billionth Rani can milestone
[1]The partners celebrate production of ACCBC's billionth Rani can in Dubai.
- 2012
Post-investment operating structure begins
[1]The transaction is completed and Rani Refreshments and Aujan Coca-Cola Beverages Company are established to separate brand rights from manufacturing and distribution activities.
- 2011
Coca-Cola investment announced
[1]The Coca-Cola Company agrees to acquire a 50% stake in Aujan's beverages business for $980 million.
- 2005
Dubai beverage plant opens
[1]Aujan establishes a second beverage manufacturing plant in Dubai, expanding production capacity and regional distribution capability.
- 1982
Rani Orange Float launches
[1]Aujan introduces Rani Orange Float, the first homegrown beverage brand in its portfolio and the origin of the Rani range.
- 1979
First beverage manufacturing plant opens
[1]Aujan opens its first beverage manufacturing plant in Dammam, Saudi Arabia.
- 1928
Aujan enters the beverage business
[1]Aujan secures the exclusive licence to distribute Vimto in the Middle East, establishing the beverage platform from which Rani would later emerge.
Products and positioning
An accessible fruit-based refreshment brand differentiated by visible real fruit pieces, broad packaged-format availability, and strong roots in Middle Eastern beverage consumption.
Fruit juice drink with fruit pieces · 1982
Rani Float
Rani Float is the signature expression of the brand's fruit-piece proposition. It is a fruit-based beverage containing real pieces of fruit, often referred to as chunks, suspended in the drink. The original Rani Orange Float introduced this format in 1982 and established the visual and textural characteristic most closely associated with Rani. Availability, flavors, packaging, and formulation can vary by market.
Fruit drink
Rani Fruit Drink
Rani Fruit Drink is a broader family of packaged fruit beverages within the Rani portfolio. It extends the brand beyond the original Float concept and is intended as a convenient, ready-to-drink fruit refreshment. The available reference material does not provide a complete flavor list or a single global formulation, so specific recipes and nutritional claims should be verified by market.
Refreshing fruit beverage
Rani Refreshing
Rani Refreshing is a product family positioned around fruit-based refreshment. It forms one of the three broad categories identified for the brand alongside Rani Float and Rani Fruit Drink. Products have been offered in several ready-to-drink formats, but the reference material does not establish a universal recipe, launch date, or complete current range.
Brand decisions
2011
Coca-Cola investment in Aujan beveragesM&ABackground
Rani had become a major Aujan beverage brand, and Aujan sought a partnership that could combine its regional brand and distribution knowledge with Coca-Cola's international beverage capabilities.
Action taken
The Coca-Cola Company agreed to acquire a 50% stake in Aujan's beverages business. Completion followed in September 2012, with Rani Refreshments holding brand rights and ACCBC handling manufacturing and distribution.
Aftermath
The arrangement created a new operating platform for Rani and other Aujan brands, while Aujan retained control of certain activities including the Vimto licence and manufacturing and distribution operations in Iran.
Purchase price for a 50% stake in Aujan's beverages business. $980 million (Announced 2011; transaction completed 2012)
Recent events
- 2013
ACCBC marks production of its billionth Rani can[1]
Other
Aujan and Coca-Cola held a ceremony in Dubai to recognize production of the billionth Rani can by Aujan Coca-Cola Beverages Company.
- 2012
Aujan Coca-Cola Beverages Company and Rani Refreshments are established[1]
M&A
Following completion of the Coca-Cola transaction, the partners formed ACCBC as the manufacturing and distribution company and Rani Refreshments as the holder of global rights to original Aujan brands such as Rani.
- 2011
Coca-Cola agrees to acquire a stake in Aujan's beverages business[1]
M&A
The Coca-Cola Company agreed to acquire a 50% stake in Aujan's beverages business for $980 million, creating the foundation for a new operating structure around brands including Rani.
Sources1 sources
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