Rakuten Payment
Rakuten Payment, Inc. is a Rakuten Group company providing payment and marketing services centered on cashless payment products such as Rakuten Pay.
Last updated September 15, 2026
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Overview
Rakuten Payment, Inc. (楽天ペイメント株式会社) is a company within Rakuten Group that develops services and products centered on the payment and marketing fields. It provides a broad lineup of cashless services accessible through a single ID, aiming to deliver an open cashless experience and a point experience supported by users. Its services include Rakuten Pay, Rakuten Pay (online payment), Rakuten Pay Balance (Rakuten Cash), Rakuten Edy, Rakuten Point Card, and Rakuten Check.
History
Rakuten Payment, Inc. was established on April 1, 2019. Its head office is located at NBF Shinagawa Tower, 2-16-5 Konan, Minato-ku, Tokyo. The company operates within Rakuten Group, which describes itself as a "Global Innovation Company," and develops services and products centered on the payment and marketing fields. It provides a wide range of cashless services through a single ID, including Rakuten Pay, Rakuten Pay (online payment), Rakuten Pay Balance (Rakuten Cash), Rakuten Edy, Rakuten Point Card, and Rakuten Check. The company states it is challenging the full digitalization of payments, aiming for an open society where everyone can enjoy the same value anywhere, and connects online and offline seamlessly with ONE ID and ONE Point to provide a high-quality point experience.
Products and positioning
Aiming for an open society where everyone can enjoy the same value anywhere, challenging the full digitalization of payments; connecting online and offline seamlessly with ONE ID and ONE Point to improve the richness of people's lives and society.
Rakuten Pay
A payment service that completes payments with a single smartphone and allows use of Rakuten Points; charging Rakuten Pay Balance with a Rakuten Card and then paying can earn up to 1.5% Rakuten Points.
Rakuten Pay (online payment)
A service that allows Rakuten members to easily make online payments at EC sites other than Rakuten using their Rakuten ID and password, with Rakuten Points earn and use at payment.
Rakuten Pay Balance (Rakuten Cash)
An online electronic money charged within the Rakuten Pay app, usable for payments in stores and online, for sending/receiving with family and friends, and for mutual fund accumulation at Rakuten Securities.
Rakuten Edy
A simple and convenient IC-type electronic money that can be paid by touch and earns points on purchases; available as cards, apps, and goods such as keyholders.
Rakuten Point Card
A service that allows earning Rakuten Points at stores such as convenience stores, supermarkets, gas stations, and drugstores; showing it when paying with Rakuten Pay or Rakuten Edy earns double points.
Rakuten Check
A service that earns Rakuten Points just by visiting a store and checking in with a smartphone app, usable at various stores such as convenience stores, supermarkets, and drugstores.
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