Rainbow Max
Rainbow Max is a Hong Kong-based design company engaged in licensing, school bags, stationery, toys making, and cartoon production.
Last updated September 2, 2026
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Overview
Rainbow Max is one of the leading design companies in Hong Kong, engaged in licensing, school bags, stationery, toys making, and cartoon production. The company operates in four segments: licensing, toys and stationery (BTS), and animation production. It has its headquarters in Hong Kong and a designing house in Kuwait. Rainbow Max holds a portfolio of licensed brands and also owns its own brands such as Fullstop, Pause, and Upgrade, as well as the character Lulu Caty.
History
Rainbow Max is described as one of the leading design companies in Hong Kong, engaged in licensing, school bags, stationery, toys making, and cartoon production. The company is formed by a group of entrepreneurs and creative designers in Hong Kong and Kuwait. It operates in four segments: licensing, toys and stationery (BTS), and animation production. The licensing segment licenses its characters for use in various consumer products. Rainbow Max has its headquarters in Hong Kong and a designing house in Kuwait. In 2005, Rainbow Max launched its first own character Lulu Caty, targeting girls ages 4-12 years. The first cartoon season was launched on Spacetoon in 2005-2006. Later, a new season was launched on MBC3, along with a full range of products distributed in the GCC and MENA. In 2009, Rainbow Max entered the South African market.
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