Rainbow CGI
Rainbow CGI is the Rome-based 3D animation and visual effects studio of the Rainbow Group, known for full-CGI feature films and international TV series production.
Last updated September 27, 2026
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Overview
Rainbow CGI is an Italian computer-generated imagery (CGI) animation and visual effects studio based in Rome. It was founded in 2006 by Iginio Straffi and Francesco Mastrofini as a subsidiary of the Rainbow Group, the animation company behind the Winx Club franchise. The studio describes itself as the leading 3D animation studio in Italy and the largest of its kind in the country, and it is dedicated to the production of 3D animated films, TV and web series, visual effects and commercials. Rainbow CGI produced the first Italian full-length CGI feature film and is the only Italian studio to have four full-CGI animated feature films in its filmography: The Secret of the Lost Kingdom, Magical Adventure, Gladiators of Rome and The Mystery of the Abyss. Alongside its feature work, the studio has produced more than one hundred episodes of television and web series, including seasons of Winx Club (Seasons 4 and 5), Mia and Me (Season 2), Monster High, Angry Bird Blues, 44 Cats, Blippi Wonders, Puppy Dog Pals and Superkitties. It has also provided assets for feature films such as Diary of a Wimpy Kid and Ice Age: The Adventures of Buck Wild, and its most recent service work includes Pupstruction, a 2023 TV series produced by Titmouse and Disney Junior. The studio operates from a production facility in Rome equipped with high-end technology, including a recording studio, a screening room and a green screen room. Its team is composed of experienced artists and technical staff who manage all stages of production, and the studio notes that members of its team were among the 2017 Academy Award winners for Best Visual Effects for The Jungle Book. Rainbow CGI works primarily for its main partner, the Rainbow Group, but also collaborates with external companies on 3D, VFX and interactive content projects. Rainbow CGI offers a complete range of services: CG animation, design and look development, asset creation, 3D animation, visual effects and dynamics/simulations, lighting, rendering and compositing, as well as VFX for live action. It creates content for cinema, television, events, the web, DVDs, magazines, video games and other licensed product categories. The studio uses tools such as Autodesk Maya, NukeX, Autodesk Mudbox and Houdini. It is positioned as a high-quality international-standard animation house and remains an active part of the Italian and European animation industry.
History
Rainbow CGI was founded in Rome in 2006 by Iginio Straffi and Francesco Mastrofini. It was established as a subsidiary of the Rainbow Group, the Italian animation company founded by Straffi and best known for the Winx Club franchise. The new studio was created to bring high-end 3D computer-generated animation production in-house and to serve both the group's own properties and external clients. From its beginnings, Rainbow CGI aimed at international quality standards. The studio produced the first Italian full-length CGI feature film, a milestone for the Italian animation industry. It went on to produce four full-CGI animated feature films for the big screen: The Secret of the Lost Kingdom, Magical Adventure, Gladiators of Rome and The Mystery of the Abyss. These films are tied to the Winx Club universe and other Rainbow Group properties, and they remain a defining part of the studio's filmography. Rainbow CGI is described as the only Italian studio to feature four 3D animation movies for the big screen in its filmography. Alongside its feature film work, Rainbow CGI built a substantial television and web series portfolio, producing more than one hundred episodes. Its credits include Winx Club (Seasons 4 and 5), Mia and Me (Season 2), Monster High, Angry Bird Blues, 44 Cats, Blippi Wonders, Puppy Dog Pals and Superkitties. The studio also provided assets for the feature films Diary of a Wimpy Kid and Ice Age: The Adventures of Buck Wild. Its most recent service work includes Pupstruction, a 2023 TV series produced by Titmouse and Disney Junior. The studio has continued to invest in technology and facilities. Its production studio in Rome is equipped with high-end technologies and hosts a recording studio, a screening room and a green screen room. The studio's team includes highly experienced artists and technical staff capable of managing all stages of production; the studio notes that members of its team were among the 2017 Academy Award winners for Best Visual Effects for The Jungle Book. Rainbow CGI uses software such as Autodesk Maya, NukeX, Autodesk Mudbox and Houdini. Rainbow CGI works primarily for its main partner, the Rainbow Group, but also collaborates with other companies on creative projects involving 3D, VFX or interactive content. It creates content for cinema, television, events, the web, DVDs, magazines, video games and other licensed product categories. The studio is currently described as the largest animation studio in Europe for the production of CGI cartoons, and it remains active, with new productions announced as in development.
- 2023
Service work on Pupstruction, a TV series produced by Titmouse and Disney Junior.
- 2017
Members of the Rainbow CGI team were among the Academy Award winners for Best Visual Effects for The Jungle Book.
- 2006
Rainbow CGI founded in Rome by Iginio Straffi and Francesco Mastrofini as a subsidiary of the Rainbow Group.
Produced the first Italian full-length CGI feature film.
Produced four full-CGI animated feature films: The Secret of the Lost Kingdom, Magical Adventure, Gladiators of Rome and The Mystery of the Abyss.
Produced more than one hundred episodes of TV and web series, including Winx Club (Seasons 4 and 5), Mia and Me (Season 2), Monster High, Angry Bird Blues, 44 Cats, Blippi Wonders, Puppy Dog Pals and Superkitties.
Products and positioning
Leading 3D animation studio in Italy; the largest of its kind in the country, known for high-quality productions, nurturing talented artists and ongoing innovation.
The Secret of the Lost Kingdom
Magical Adventure
Gladiators of Rome
The Mystery of the Abyss
Winx Club (Seasons 4 and 5)
Mia and Me (Season 2)
Monster High
Angry Bird Blues
44 Cats
Blippi Wonders
Puppy Dog Pals
Superkitties
Pupstruction
Diary of a Wimpy Kid (assets)
Ice Age: The Adventures of Buck Wild (assets)
Sources5 sources
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