Skip to content

Raiffeisen Bank Romania

Raiffeisen Bank Romania is a Romanian commercial bank offering consumer and business banking, cards, lending, savings, and digital banking services.

Last updated October 17, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Raiffeisen Bank Romania, operating as Raiffeisen Bank S.A., is a commercial banking brand serving customers in Romania. It is part of Raiffeisen Bank International Group, an Austrian banking group. The bank's Romanian operation dates to 1998 and its subsequent development included the integration of Banca Agricolă, expanding its position in the country's banking market. Its services span everyday banking for individuals and businesses. The bank offers accounts, debit and credit cards, consumer loans, housing-related financing, overdrafts, savings and financial-planning services. Its retail card range includes Standard and eMAG-branded shopping cards, while its website also promotes products for teenagers and Romanian customers living abroad. Business customers are served through the bank's commercial banking offer, although the supplied homepage evidence focuses principally on retail services. Digital access is a prominent part of the customer proposition. The bank promotes Smart Mobile for managing money and applying for selected products, as well as online account opening. Its Romanian-language website also features foreign-exchange information and promotional offers, including installment options on eligible credit-card purchases. The offers shown on the supplied homepage are time-limited and should not be treated as permanent product terms. The brand operates in Romania under the Raiffeisen name and is a subsidiary within Raiffeisen Bank International's wider network. It combines conventional branch-based banking with mobile and online channels. The available evidence confirms its Romanian consumer-banking products and digital services; detailed current leadership and the full scope of its corporate and institutional banking are not established by that evidence.

History

Raiffeisen Bank Romania is the Romanian banking operation associated with the Raiffeisen name and the wider Raiffeisen Bank International group. The Romanian business began in 1998, during a period when international banking groups were building local operations across Central and Eastern Europe. The institution later integrated Banca Agricolă, a significant step in developing the scale and reach of its Romanian banking business. The exact transaction chronology and terms are not established by the supplied evidence. Over time, the bank developed a broad commercial banking offer for Romanian customers. Its retail services include accounts, payment cards, consumer credit, housing-related lending, overdrafts, savings, and financial-planning products. Alongside these, it serves business customers. Its public-facing identity remains linked to the Raiffeisen brand, while its status as part of Raiffeisen Bank International connects it to a wider international banking group. Digital banking has become a visible component of its customer proposition. The bank offers Smart Mobile and promotes online account opening, allowing customers to access selected banking services without relying solely on branches. Its Romanian website presents everyday product information alongside changing campaigns, such as promotional bonuses and installment payment offers. These campaign details are time-dependent and do not necessarily reflect enduring product terms. The available homepage evidence describes the bank's current consumer-facing offer, including products for teenagers, shopping-card installments, foreign-exchange information, and an account offer for customers living abroad. It does not provide a complete account of the bank's historical leadership, branch network, corporate banking operations, or all changes in ownership and governance. Raiffeisen Bank Romania is presently an active Romanian banking brand within Raiffeisen Bank International Group.

  • 1998

    Raiffeisen banking operations begin in Romania

  • Integration of Banca Agricolă

  • Expansion of mobile and online banking services, including Smart Mobile

Products and positioning

A full-service Romanian bank combining conventional retail banking with mobile and online services, and offering consumer accounts, cards, credit, savings, and related financial products.

  • Smart Mobile

    A mobile banking application promoted for managing money and accessing selected banking services.

  • Standard and eMAG shopping credit cards

    Shopping-card products promoted with installment payment options subject to applicable terms.

  • Teenager-focused account and card offer

    An account and Visa debit card offer for teenagers, promoted alongside Smart Mobile.

  • Raiffeisen Diaspora account

    An account offer promoted for Romanian customers living abroad.

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/raiffeisen-bank-romania · Editorial policy · How profiles are compiled