Ragazzo

Ragazzo is a Brazilian food brand that operates through a delivery platform and a franchise network of restaurants. According to its institutional page, the brand was born in 1991 and began franchising in 2006. Today it reports around 200 units of various sizes and types serving the whole of Brazil. The brand positions itself as young, creative, and in tune with urban rhythm, offering a varied menu at attractive prices. Its delivery website allows customers to order pizzas, desserts, and other items, with features such as group ordering, personalized items, and birthday cake rewards. The brand underwent a full renewal in 2018 covering its brand identity, architecture, decoration, visual concept, and communication. Ragazzo also emphasizes a complete franchise support structure, including site selection, construction support, exclusive product supply through a central production and distribution system, training via Universidade Ragazzo, marketing campaigns, and operational supervision. It has received the ABF Franchising Excellence Seal for 10 consecutive years. The brand is active in Brazil and continues to expand through franchising.

Ragazzo was founded in 1991 in Brazil. The brand began as a restaurant concept and later expanded through franchising, which started in 2006. By the time of its institutional page, it had grown to approximately 200 units across Brazil, varying in size and format. In 2018, Ragazzo underwent a comprehensive rebranding that included a new brand identity, architectural design, decoration, visual concept, and communication strategy. This renewal aimed to modernize the brand and align it with a young, dynamic, and urban audience. The brand has also developed a robust franchise support system, including a central production and distribution center, training through Universidade Ragazzo, and marketing support. It has been recognized with the ABF Franchising Excellence Seal for 10 consecutive years. The delivery platform, accessible via its website, offers online ordering with features like group ordering and personalized items, reflecting its focus on convenience and customer engagement.

• 2018

  Ragazzo undergoes a full brand renewal covering identity, architecture, decoration, visual concept, and communication.

• 2006

  Ragazzo begins franchising.

• 1991

  Ragazzo is founded in Brazil.

Young, creative, urban, and affordable food brand with a varied menu and strong franchise support.

• Pizza

• Desserts

• Meals

• Beverages

1. 1Ragazzo Deliverywww1.deliveryragazzo.com.br
2. 2Ragazzo Delivery - Sobremesaswww1.deliveryragazzo.com.br
3. 3Ragazzo Delivery - Institucionalwww1.deliveryragazzo.com.br
4. 4Wikidatawikidata.org