Radio United Broadcasting

Radio United Broadcasting is a Czech media company that operates a network of radio stations. According to its official website, the network combines strong and traditional radio brands — Kiss, Country Radio and rádio Beat — with rádii Spin, Signál and Rádio 1. These stations are described as forming a format-complementary radio network that addresses all segments of the population. The network's weekly reach is stated to be 2.334 million listeners across the Czech population aged 12–84. Radio United positions itself as an alternative to private nationwide stations, offering a combination of strong radio brands at advantageous package prices. Advertising time on its stations is sold by MEDIA CLUB, s.r.o. (IČO 29413982), based at Vinohradská 3217/167, Prague 10. The company highlights the online listening audience of its stations, citing the official Radio Projekt source as nearly half a million listeners. It argues that radio is the only media type providing a synergistic effect of reaching the target group also on the internet, and cites a 2010 RAB study that radio increases brand connection on the internet by an average of 52%. The company's headquarters are in Prague, and it operates regional branches. Radio United presents itself as a suitable element of an overall communication strategy, with minimal listener overlap between its stations leading to high NetReach values.

Radio United Broadcasting is a Czech media company that operates a network of radio stations. The exact founding date is not provided in the available evidence. The company's official website describes it as a radio network that combines strong and traditional radio brands — Kiss, Country Radio and rádio Beat — supplemented by rádii Spin, Signál and Rádio 1. These stations are presented as format-complementary, addressing all segments of the population. The network's weekly reach is stated to be 2.334 million listeners across the Czech population aged 12–84. Advertising time on the network's stations is sold by MEDIA CLUB, s.r.o., a company with its registered office at Vinohradská 3217/167, Prague 10. Radio United emphasizes the online listening audience of its stations, citing the official Radio Projekt source as nearly half a million listeners. It also references a 2010 RAB study indicating that radio increases brand connection on the internet by an average of 52%. The company has its headquarters in Prague and operates regional branches. It positions itself as an alternative to private nationwide stations, offering a combination of strong radio brands at advantageous package prices. The network's stations have a strong online listening audience, and the company argues that radio is the only media type providing a synergistic effect of reaching the target group also on the internet.

Alternative to private nationwide stations, combining strong radio brands at advantageous package prices with high NetReach.

• Kiss

  Radio station in the Radio United network.

• Country Radio

  Radio station in the Radio United network.

• Rádio Beat

  Radio station in the Radio United network.

• Rádio Spin

  Radio station in the Radio United network.

• Rádio Signál

  Radio station in the Radio United network.

• Rádio 1

  Radio station in the Radio United network.

1. 1RADIO UNITEDradiounited.cz
2. 2Wikidata Q104882358wikidata.org