Radio Flyer
A Chicago-based, family-owned brand founded in 1917 that designs wagons, tricycles, go-karts, bicycles and adult e-bikes for families.
Last updated September 10, 2026
Overview
Radio Flyer is a family-owned company that has been building products since 1917, describing itself as a Chicago-based family company. Its product line spans core wagons, tricycles, kids' go-karts, a first bicycle, and an adult e-bike line for families, including the Flyer Loop, Flyer Via Pro and Flyer Flex. The brand states a mission to create smiles and warm memories and describes itself as an American icon for over 100 years, with design passion tracing to founder Antonio Pasin.
History
Radio Flyer states that since 1917 its family-owned company has built a legacy of innovative, high-quality products with a mission to create smiles and warm memories. It describes itself as a Chicago-based family company and says its passion for design began over 100 years ago with founder Antonio Pasin. The company says it has evolved its brand and product offerings while staying true to its heritage, and has reimagined its product line to serve the whole family, from its core wagon line to go-karts and an electric bike line for families.
Products and positioning
Trusted red wagon brand and beloved icon of childhood and outdoor play, offering beautifully designed, high-quality products for the whole family.
Flyer Loop
A compact adult e-bike for ages 16+, priced at $1,999.
Flyer Via Pro
Described as the ultimate family eBike, for ages 16+, priced at $1,699.
Flyer Flex
An all-around utility bike for ages 16+, priced at $1,399.
Flagship businesses
- Flyer Loop
- Flyer Via Pro
- Flyer Flex
Sources
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