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Rabbit in the Moon Foundation

A Thai environmental education foundation founded in 2000 that uses art and nature-based programs to instill ecological consciousness in children.

Last updated September 29, 2026

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Overview

The Rabbit in the Moon Foundation (มูลนิธิกระต่ายในดวงจันทร์) is a Thai non-profit organization founded in 2000. Its work began in the Khao Krajome Forest of the Baan Pha Pok Kang Kao Community in Suan Phueng District, Ratchaburi Province, western Thailand. There, the foundation studies ecological changes in the environment in order to prevent, slow down, or fix the primary causes of ecological problems. Its early efforts were organized around three projects: the Study of Nature through Aesthetic Consciousness, Community Job-building, and Preventing and Extinguishing Forest Fire. Over the years, the foundation concluded that environmental preservation alone is not the solution; it merely treats symptoms while the true causes of environmental problems remain unaddressed. As environmental degradation affects both rural and urban areas, the foundation shifted toward creating public awareness. It developed programs such as the Kids Eang Program (Kids Themselves), which later became the Key Camp Program. The foundation aims to instill a consciousness about nature in children that will stay with them through adulthood. The foundation provides environmental education through art, using creativity and imagination to let children experience nature through fun activities that stimulate the heart and mind via the six senses: sight, sound, smell, taste, touch, and feel. Activities are guided not by teachers but by mentors from the foundation. The freshness and mystery of nature serve as an outlet for children's energy, awakening their senses to what is important in life. The foundation also runs the Rabbit Zest Program, among other initiatives. As a registered foundation, Rabbit in the Moon operates as a non-profit entity rather than a commercial company. Its focus is on environmental education, community engagement, and forest fire prevention in Thailand. The organization maintains an official website at rabbitinthemoon.org, with content in Thai and English.

History

The Rabbit in the Moon Foundation was founded in 2000. Its initial work focused on the Khao Krajome Forest of the Baan Pha Pok Kang Kao Community in Suan Phueng District, Ratchaburi Province, western Thailand. The foundation studied ecological changes in the environment to prevent, slow down, or fix the primary causes of ecological problems. Its early activities were organized into three projects: Study of Nature through Aesthetic Consciousness, Community Job-building, and Preventing and Extinguishing Forest Fire. Through years of working, the foundation learned from nature, community, and people. It came to believe that environmental preservation is not the solution; it is only an attempt to fix symptoms while the true cause of environmental problems is not addressed. The foundation also observed that everywhere from rural areas to cities, all are affected by deteriorating natural environment. Thus, it became crucial to create public awareness. To this end, the foundation developed programs such as the Kids Eang Program (Kids Themselves), which became the Key Camp Program in the following year. The foundation aims to instill consciousness about nature in children that will stay with them through adulthood. It provides environmental education through art, using creativity and imagination to let children experience nature through fun activities that stimulate their hearts and minds through the six senses: sight, sound, smell, taste, touch, and feel. Activities help children learn about nature without the use of teachers; instead, mentors from the foundation guide them. The freshness and mystery of nature make a great outlet for the energy of children, awakening their senses to what is important in life. The foundation also runs the Rabbit Zest Program. As of the available evidence, the foundation continues to operate in Thailand, with its official website serving as a primary source of information about its mission and programs.

  • 2000

    Rabbit in the Moon Foundation founded.

  • Kids Eang Program (Kids Themselves) launched, later becoming Key Camp Program.

Products and positioning

Non-profit environmental education foundation using art and nature immersion to foster ecological consciousness in Thai children.

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