R&F Mall
A shopping mall integrated into the R&F Princess Cove mixed-use development in Johor Bahru, Malaysia.
Last updated August 26, 2026
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Overview
R&F Mall is a shopping and lifestyle center in Tanjung Puteri, Johor Bahru, Johor, Malaysia. It forms part of the first phase of R&F Princess Cove, a large mixed-use development by R&F Properties that combines residential towers with commercial, retail, dining, and waterfront-oriented facilities. The mall opened on 28 March 2019 and serves residents of the surrounding development as well as local shoppers, visitors to central Johor Bahru, and cross-border travelers using the nearby Malaysia–Singapore causeway and transport infrastructure. The mall is positioned as an integrated urban retail destination rather than as a standalone suburban shopping center. Its location next to R&F Marina Place places it within a broader commercial and leisure precinct that includes a yacht club and the Permaisuri Zarith Sofiah Opera House. The opera house is described as the first international opera house in Johor and occupies approximately 114,430 square feet, with seating for up to 600 people. Its jewel-like design and association with the identity of Johor as the “Jewel of the South” contribute to the cultural and destination-oriented character of the surrounding precinct. Architecturally, R&F Mall is incorporated beneath the first phase of R&F Princess Cove’s residential towers. The mall uses an open-space layout designed to benefit from natural illumination and ventilation, an approach enabled in part by its proximity to the Straits of Johor. This arrangement connects the retail environment with the wider development and waterfront setting rather than presenting the mall as an enclosed box isolated from its surroundings. The tenant mix includes grocery, home improvement, food and beverage, fashion, lifestyle, and other retail services. Jaya Grocer operates as one of the mall’s anchor tenants, providing supermarket and grocery shopping, while MR.DIY supplies home improvement, household, and general merchandise products. These anchors support regular, practical visits, while dining, fashion, and lifestyle outlets broaden the mall’s appeal for leisure and social use. R&F Mall has a direct pedestrian connection to Johor Bahru Sentral Station through an overhead link bridge. The bridge also connects toward the Sultan Iskandar Building, the customs, immigration, and quarantine complex serving the Johor Bahru–Singapore crossing. This connection gives the mall an unusually strong relationship with rail, bus, and border-crossing flows for a Malaysian shopping center. From 15 August 2025, the mall was also served during daytime hours by a free shuttle operated by Causeway Link between the mall’s bus boarding point and the JB Sentral Bus Terminal. Together, the link bridge and shuttle service reinforce the mall’s role as a conveniently accessible commercial component of the R&F Princess Cove district. R&F Mall’s public identity is therefore tied to three overlapping functions: a daily-needs retail center for nearby residents, a dining and lifestyle destination within a mixed-use waterfront project, and an accessible stop for visitors arriving through Johor Bahru’s central transport and immigration facilities. Publicly available material identifies its location, opening date, development context, architecture, anchor tenants, and transport connections, but does not provide sufficient reliable information to establish detailed ownership arrangements, financial performance, executive leadership, tenant counts, floor area, or current occupancy.
History
R&F Mall was developed as the retail and commercial component of R&F Princess Cove, an integrated development in the Tanjung Puteri area of Johor Bahru, Johor. The project was developed by R&F Properties and combines residential accommodation with commercial and leisure facilities near the Straits of Johor. R&F Mall belongs to the first phase of that broader development. The mall opened to the public on 28 March 2019. Rather than operating as an isolated retail box, it was incorporated beneath the first phase of the R&F Princess Cove residential towers. This physical integration gives the center a built-in relationship with residents and with the wider mixed-use precinct. The mall’s open-space design uses natural light and ventilation, reflecting its adjacency to the waterfront and the development’s broader emphasis on an integrated environment. R&F Mall is adjacent to R&F Marina Place, a commercial area that includes a yacht club and the Permaisuri Zarith Sofiah Opera House. The opera house is described as the first international opera house in Johor. It covers about 114,430 square feet and accommodates an audience of approximately 600 people. Its jewel-shaped form and association with Johor’s “Jewel of the South” identity add a cultural and destination component to the mall’s commercial surroundings. The center’s retail offer combines practical everyday shopping with leisure-oriented uses. Jaya Grocer serves as a grocery and supermarket anchor, while MR.DIY provides home improvement, household, and general merchandise. Additional tenants operate in dining, fashion, lifestyle, and related retail categories. These uses allow the mall to serve both routine shopping needs and social or recreational visits. Accessibility has been a defining element of the mall’s development. An overhead pedestrian link bridge provides direct access from Johor Bahru Sentral Station and toward the Sultan Iskandar Building, the customs, immigration, and quarantine complex associated with the Johor Bahru–Singapore crossing. This connection places R&F Mall within the movement network of central Johor Bahru rather than limiting it to the immediate residential catchment of Princess Cove. Beginning 15 August 2025, a free daytime Causeway Link shuttle also connected the mall’s bus boarding point with the JB Sentral Bus Terminal. Available reference material documents the mall’s opening, architectural setting, development context, anchor tenants, and transport connections. It does not establish a complete chronology of tenant changes, detailed corporate ownership, financial results, management appointments, or major controversies. R&F Mall is treated in public descriptions as an active shopping center and a component of the continuing R&F Princess Cove mixed-use development.
Products and positioning
An integrated urban shopping and lifestyle center serving the R&F Princess Cove community, central Johor Bahru, and travelers using the nearby rail, bus, and Malaysia–Singapore border facilities.
Supermarket and grocery anchor
Jaya Grocer
Jaya Grocer is one of R&F Mall’s anchor tenants and provides supermarket and grocery shopping for residents, visitors, and other mall users. Its presence gives the center a recurring daily-needs function in addition to its dining, fashion, and lifestyle uses.
Home improvement and general merchandise
MR.DIY
MR.DIY is an anchor retailer at R&F Mall offering home improvement, household, hardware, and general merchandise categories. The store complements the supermarket by supporting practical shopping missions and routine household purchases.
Retail and services · 2019
Dining, fashion, and lifestyle outlets
R&F Mall includes a broader collection of dining, fashion, lifestyle, and related commercial outlets. The mix extends the mall’s role beyond grocery and household shopping, supporting meals, leisure visits, social activity, and discretionary retail within the R&F Princess Cove precinct.
Brand decisions
2025
Add a free shuttle connection to JB SentralStrategyBackground
R&F Mall is directly connected to Johor Bahru Sentral by an overhead pedestrian bridge, but bus connectivity provides an additional access option.
Action taken
Causeway Link began a free daytime shuttle service on 15 August 2025 between the mall’s bus boarding point and the JB Sentral Bus Terminal.
Aftermath
The service expanded the mall’s public-transport access and strengthened its connection with central Johor Bahru’s rail and bus network.
2019
Launch as an integrated mixed-use retail centerStrategyBackground
R&F Properties incorporated the mall into the first phase of R&F Princess Cove rather than developing it as a separate standalone shopping center.
Action taken
R&F Mall was built beneath the first phase of the residential towers and linked to the surrounding commercial and leisure facilities.
Aftermath
The arrangement positioned the mall to serve nearby residents while also benefiting from its waterfront setting and proximity to Johor Bahru’s transport and border facilities.
Recent events
- 2025
Free daytime shuttle service begins between R&F Mall and JB Sentral[1]
Other
From 15 August 2025, Causeway Link operated a free daytime shuttle connecting R&F Mall’s bus boarding point with the JB Sentral Bus Terminal, improving access from Johor Bahru’s central transport hub.
- 2019
R&F Mall opens as part of the first phase of R&F Princess Cove[1]
Product launch
R&F Mall opened on 28 March 2019 as the retail component of the first phase of the R&F Princess Cove mixed-use development in Tanjung Puteri, Johor Bahru.
Sources2 sources
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