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Qura Nutrition

Indian Ayurvedic healthcare brand offering a doctor-led 90-day program for PMOS (PCOS) and PCOD recovery.

Last updated September 27, 2026

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Overview

Qura Nutrition is an Indian Ayurvedic healthcare brand that specialises in PMOS (formerly PCOS) and PCOD recovery for women. Rather than selling generic supplements, the brand positions itself around a doctor-led, root-cause care model: every patient begins with a 45-minute online consultation with a BAMS-certified Ayurvedic physician, priced at Rs. 99, after which the doctor writes a personalised 90-day protocol combining lab-verified Ayurvedic formulations, dietary guidance built around everyday Indian food, and lifestyle changes. The formulations are delivered to the patient's door with a personalised dosage guide and monthly doctor check-ins. The brand's clinical work is led by Ayurvedic physicians Dr. Megha Haldia and Dr. Ayushi Bhardwaj, both BAMS-qualified with more than seven years of experience in women's hormonal health, fertility and gynaecological disorders. Qura states that its protocols and formulations are also guided by Dr. Surendra Pal Singh, an M.D. and Ph.D. in Sharir Kriya (Ayurvedic physiology) who spent close to four decades teaching at the National Institute of Ayurveda in Jaipur. The brand emphasises that its formulations are GMP certified, AYUSH approved, and tested by NABL-accredited laboratories. Qura markets itself as "India's Most Trusted PMOS (PCOS) Program" and reports that it has supported more than 10,000 women across 28 states in India, with a 4.9/5 average rating and a claimed 95% satisfaction or meaningful-improvement rate within 90 days. Its services are delivered online via video consultation, with free shipping and discreet packaging across India. The brand's stated origin is a frustration with the standard PCOS experience — a diagnosis and a prescription without a followable plan — and its core proposition is personalised, root-cause Ayurvedic care designed for Indian bodies and kitchens.

History

Qura Nutrition was built around a critique of the conventional PCOS care pathway in India. According to the brand's own account, women with PCOS (now referred to as PMOS) were typically handed a diagnosis and a prescription but rarely a plan they could actually follow; many were told to lose weight without real guidance on how, or were put on medication that masked symptoms instead of addressing why their cycles, skin and energy were off in the first place. Qura was founded on the opposite idea: doctor-led, root-cause care made for Indian bodies and kitchens. The brand's model is structured around a three-step patient journey. First, every patient starts with a 45-minute online consultation with a BAMS-certified Ayurvedic physician, priced at Rs. 99. Second, the doctor writes a personalised 90-day protocol that includes an Ayurvedic formulation, a diet plan built around food the patient already eats, and lifestyle changes that fit a real schedule. Third, the lab-verified formulations are delivered to the patient's door with a personalised dosage guide and the doctor's contact details, with monthly check-ins to keep recovery on track. Qura's clinical leadership is publicly presented through its doctors. Dr. Megha Haldia, a BAMS physician certified in Striroga Sthanika Chikitsa and a certified Panchakarma practitioner, leads clinical care and builds each patient's 90-day PMOS and PCOD recovery protocol, with a focus on PMOS/PCOD, fertility and preconception care, hormonal and metabolic health, and menstrual and reproductive health. Dr. Ayushi Bhardwaj, also BAMS-qualified and a clinical cosmetologist and certified Garbhsanskar coach, shapes how Qura's protocols handle conception and the skin and hair aspects of PMOS and PCOD. Both are described as having more than seven years of experience. Behind the protocols, Qura cites Dr. Surendra Pal Singh, M.D. and Ph.D. in Sharir Kriya, a former professor in the postgraduate department of Sharir Kriya at the National Institute of Ayurveda in Jaipur with close to four decades of teaching and 45+ years in Ayurvedic medicine and education, who guides how the brand's formulations and treatment protocols are built. The brand states that its formulations are GMP certified, AYUSH approved, and tested by NABL-accredited laboratories, and that its doctors are trained in classical Ayurvedic medicine. Qura reports that it has supported more than 10,000 women across 28 states in India, holds a 4.9/5 average rating, and that 95% of users report meaningful improvement or satisfaction within 90 days. Its services are delivered online via video consultation (Google Meet), with free shipping and discreet packaging across India. The brand markets itself as "India's Most Trusted PMOS (PCOS) Program."

Products and positioning

Doctor-led, root-cause Ayurvedic care for women's hormonal health, personalised for Indian bodies and kitchens; marketed as India's most trusted PMOS (PCOS) program.

  • 90-day PMOS (PCOS) / PCOD recovery program

    A doctor-led 90-day protocol addressing the hormonal and lifestyle root causes of PMOS (PCOS), including personalised Ayurvedic formulations, dietary guidance and lifestyle recommendations, with monthly check-ins.

  • Rs. 99 45-minute consultation

    A 45-minute online video consultation with a BAMS-certified Ayurvedic doctor, the entry point to the Qura program.

  • Lab-verified Ayurvedic formulations

    Ayurvedic formulations tested for purity and potency by NABL-accredited laboratories, delivered to the patient's door with a personalised dosage guide.

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