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Quintard Mall

Quintard Mall is an enclosed shopping mall in Oxford, Alabama, serving the east-central Alabama retail market.

Last updated August 24, 2026

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Overview

Quintard Mall is an enclosed shopping mall in Oxford, Alabama, United States. Developed by James A. Grimmer, it opened in August 1970 with 32 inline tenants and two anchor stores: JCPenney and Britt's Department Store, the department-store division of J.J. Newberry. The center was established as a regional shopping destination for Oxford and surrounding communities in east-central Alabama. The mall's tenant and anchor mix changed over time. Britt's closed in the early 1980s and was replaced by Sears. Sears later expanded the former Britt's building in 1997. Plans for a major expansion were announced in the mid-1990s, but construction faced several obstacles. The proposed addition required Snow Creek, a drainage ditch, to be covered, which involved a lengthy environmental-permitting process. The historic Dudley Snow House also had to be relocated to nearby Talladega County. In addition, Gayfers, which had been considered as a planned third anchor, was acquired by Dillard's in 1998, complicating the original development plan. The expansion was completed and opened in 2000. It added approximately 720,000 square feet, or about 67,000 square meters, of retail space to the property and introduced a Dillard's department store, a food court, and a movie theater. The entertainment component later operated as AmStar Oxford by Santikos. Goody's was added in 2006, but its store was liquidated during the chain's 2009 store closures and reopened in March 2010. Quintard Mall subsequently experienced the effects of broader department-store consolidation and physical-retail restructuring. Sears announced in April 2016 that its Quintard Mall location would close as part of a nationwide round of store closures; the location was scheduled to close in July 2016. In 2019, the mall began a substantial renovation intended to move the property toward a more open lifestyle-center format. The work included interior modernization, converting selected stores to exterior entrances, developing outparcels, and demolishing the former Britt's/Sears building. The mall's identity is therefore based on a combination of enclosed regional shopping, department-store anchoring, food-and-beverage services, and entertainment. Its current public profile centers on the Quintard Mall property and its tenant ecosystem rather than on a separately incorporated consumer-goods brand. The available reference material identifies Dillard's and JCPenney as anchor stores and identifies AmStar Oxford by Santikos as the movie-theater component. Ownership, current management, detailed tenant rosters, and the mall's precise present-day occupancy are not established in the supplied sources.

History

Quintard Mall is an enclosed shopping mall located in Oxford, Alabama. It was developed by James A. Grimmer and opened in August 1970. At opening, the center contained 32 inline tenants and two anchor stores: JCPenney and Britt's Department Store, a department-store division of J.J. Newberry. Britt's left the property in the early 1980s, and Sears replaced it as an anchor. Sears expanded the former Britt's building in 1997. During the 1990s, the mall's developer planned a major expansion. The project was unusually complex because the proposed construction required Snow Creek, a drainage ditch, to be covered. Environmental permits took approximately seven years to secure. The plans also required the historic Dudley Snow House to be moved to nearby Talladega County. A further complication arose when Gayfers, which had been intended to serve as a third anchor, was acquired by Dillard's in 1998. The expansion eventually opened in 2000. It brought the property to approximately 720,000 square feet of retail space and included a Dillard's department store, a food court, and a cinema. The movie-theater component became known as AmStar Oxford by Santikos. Goody's joined the tenant mix in 2006. After Goody's liquidated stores in early 2009, the mall location reopened in March 2010. The property later reflected the challenges facing traditional enclosed malls and department-store anchors. On April 22, 2016, Sears announced that its Quintard Mall store would be among the locations closing in July of that year. In 2019, Quintard Mall started a substantial redevelopment program designed to shift the property toward a lifestyle-center model. The work included renovating interior areas, giving certain retailers exterior entrances, creating outparcel opportunities, and removing the former Britt's/Sears building. The supplied reference identifies Dillard's and JCPenney as the mall's anchor stores and identifies AmStar Oxford by Santikos as its cinema. It does not establish the current owner, operator, detailed tenant list, current occupancy, or a complete post-renovation status. Quintard Mall is best understood as a retail-property brand whose value proposition rests on regional shopping convenience, department-store anchors, specialty tenants, food services, and entertainment.

  • 2019

    Lifestyle-center redevelopment begins

    [1]

    Major renovation and redevelopment work began, including exterior entrances, outparcel development, interior changes, and demolition of the former Britt's/Sears building.

  • 2016

    Sears closure announced

    [1]

    Sears announced that its Quintard Mall location would close as part of a national store-closure round.

  • 2006

    Goody's joins the tenant mix

    [1]

    Goody's opened a store at the mall.

  • 2000

    Major expansion opens

    [1]

    The expanded wing opened with Dillard's, a food court, and a movie theater, bringing total retail space to approximately 720,000 square feet.

  • 1997

    Sears building expands

    [1]

    Sears expanded the building originally occupied by Britt's.

  • 1980

    Britt's is replaced by Sears

    [1]

    Britt's closed during the early 1980s and Sears took over its anchor position.

  • 1970

    Mall opens in Oxford

    [1]

    Quintard Mall opened in August with 32 inline tenants and JCPenney and Britt's Department Store as its two anchors.

Products and positioning

A regional enclosed shopping destination in Oxford, Alabama, combining department stores, specialty retail, dining, and cinema entertainment, with later redevelopment intended to create a more open lifestyle-center format.

  • Department store anchor · 2000

    Dillard's

    Dillard's is identified as one of Quintard Mall's anchor stores. Its department-store format contributes apparel, footwear, accessories, beauty products, and other general merchandise to the mall's regional retail offer. The Dillard's component was part of the expanded wing that opened in 2000.

  • Department store anchor · 1970

    JCPenney

    JCPenney was one of Quintard Mall's two original anchor stores when the center opened in 1970. Its department-store role provides broad merchandise coverage within the mall, including apparel, home-related goods, beauty products, and seasonal categories. The supplied reference identifies JCPenney as a current anchor but does not provide detailed current operating information.

  • Cinema and entertainment · 2000

    AmStar Oxford by Santikos

    AmStar Oxford by Santikos is the movie-theater component associated with Quintard Mall. The cinema was introduced as part of the mall's 2000 expansion and complements shopping and dining with an entertainment use.

  • Food and beverage · 2000

    Food court

    The food court was added as part of the mall's 2000 expansion. It forms a shared dining amenity for shoppers and visitors, although the supplied reference does not identify individual food operators or the current tenant composition.

Brand decisions

  • 2019

    Reposition the property toward a lifestyle-center formatStrategy

    Background

    The redevelopment responded to the changing role of traditional enclosed malls and the loss of the former Britt's/Sears anchor building.

    Action taken

    Quintard Mall began renovating interior areas, converting some stores to exterior entrances, developing outparcels, and demolishing the former Britt's/Sears building.

    Aftermath

    The project was intended to create a more open and flexible retail environment, but the supplied sources do not document its final scope or outcome.

  • 2000

    Complete the delayed mall expansionOther

    Background

    Expansion plans faced environmental permitting issues, the need to cover Snow Creek, relocation of the Dudley Snow House, and the acquisition of planned anchor Gayfers by Dillard's.

    Action taken

    The developer completed the expanded wing, adding Dillard's, a food court, a cinema, and substantial additional retail space.

    Aftermath

    The property reached approximately 720,000 square feet and broadened its offer beyond enclosed shopping to include dining and entertainment.

Sources2 sources

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