Quarter Horse Coffee
British speciality coffee roaster founded in Oxford in 2012, now based in the West Midlands, selling single-origin coffees, blends and subscriptions online.
Last updated September 27, 2026
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Overview
Quarter Horse Coffee is a British speciality coffee roaster and online retailer. According to its own website, the business began in Oxford in 2012 and has since opened three sites, making its home in the West Midlands. It roasts and sells whole-bean and ground coffee, with a catalogue built around single-origin lots and house blends. The product range includes named single origins such as Arusha Tanzania Natural (strawberry, nectarine and honey), Marcala Honduras Washed (chocolate, green apple and almond), Sitio Da Torre Brazil Natural (chocolate, hazelnut and plum) and Santa Rosa Brazil Natural (nougat, caramel and roasted nuts). Its flagship house blend is Dark Horse Espresso, described as a natural and washed blend with milk chocolate, peanut and cranberry notes. The company also sells curated sets, including the Explore Pack (two contrasting single origins) and the Roaster's Selection bundle (four coffees hand-selected by the head roaster), plus digital gift cards. A recurring revenue model is central to the business: the QHC Club offers a Plus Coffee Subscription and a Premium Coffee Subscription, with a promotional 20% off the first three deliveries. Coffee is shipped as whole beans by default, with grind options for espresso, filter and cafetière methods, and free UK shipping on orders of at least £20 via Royal Mail 48. Quarter Horse positions itself on sourcing ethics and quality. It states that it sources green coffee through importers who work directly with farmers, prioritises lasting relationships and positive development at origin, and buys directly from farmers when possible. It also highlights sustainability efforts, including responsible roasting and biodegradable retail packaging. The brand has extended into cultural collaborations, notably a limited-edition Brazilian blend created with the artist Jorja Smith for her album What Are The Odds, sold as Jorja's Blend.
History
Quarter Horse Coffee traces its origins to Oxford in 2012, when the business was founded. According to the company's own account, it has since opened three sites and relocated its base to the West Midlands, where it roasts and operates today. The brand developed as a speciality coffee roaster, building a catalogue around single-origin lots sourced through importers who work directly with farmers, alongside its own house blends. Its Dark Horse Espresso blend became a core everyday product, while rotating single origins such as Arusha Tanzania Natural, Marcala Honduras Washed, Sitio Da Torre Brazil Natural and Santa Rosa Brazil Natural gave the range a changing, origin-led character. Alongside one-off bags, Quarter Horse built a subscription business under the QHC Club banner, offering Plus and Premium tiers and promoting a discount on the first three deliveries. It also introduced curated sets — the Explore Pack and the Roaster's Selection bundle — to help customers sample contrasting coffees, and digital gift cards for online redemption. The company has emphasised sourcing ethics and sustainability, stating that it prioritises lasting relationships with farmers and positive development at origin, buys directly from farmers when possible, and works on responsible roasting and biodegradable retail packaging. It has also pursued cultural collaborations, most visibly a limited-edition Brazilian blend made with the artist Jorja Smith to accompany her album What Are The Odds, sold as Jorja's Blend.
- 2012
Quarter Horse Coffee is founded in Oxford.
The company opens three sites and establishes its home in the West Midlands.
Launch of the QHC Club subscription with Plus and Premium tiers.
Release of the limited-edition Jorja's Blend in collaboration with Jorja Smith for her album What Are The Odds.
Products and positioning
Speciality coffee roaster focused on ethically sourced single-origin coffees, house blends and subscription coffee, with an emphasis on producer relationships and sustainability.
Dark Horse Espresso House Blend
Natural and washed blend with milk chocolate, peanut and cranberry notes.
Arusha Tanzania Natural
Single origin with strawberry, nectarine and honey notes.
Marcala Honduras Washed
Washed single origin with chocolate, green apple and almond notes.
Sitio Da Torre Brazil Natural
Natural single origin with chocolate, hazelnut and plum notes.
Santa Rosa Brazil Natural
Natural single origin with nougat, caramel and roasted nut notes.
Jorja's Blend
Limited-edition Brazilian blend created with Jorja Smith for her album What Are The Odds; anaerobic natural and natural, with chocolate, almond and date notes.
Explore Pack
Two contrasting single-origin coffees in a letterbox-friendly pack.
Roaster's Selection Coffee Bundle
Four coffees hand-selected by the head roaster.
QHC Club Plus Coffee Subscription
Subscription tier focused on nutty, chocolatey and traditional flavour profiles.
QHC Club Premium Coffee Subscription
Subscription tier focused on bold, fruity and floral flavour profiles.
Online Gift Card
Digital gift card available in £10, £25, £50 and £100 amounts, redeemable on the website.
Sources4 sources
- 1Quarter Horse Coffee | Freshly Roasted Coffeequarterhorsecoffee.com
- 2Gift Card | Speciality Coffee Gift | Quarter Horse Coffeequarterhorsecoffee.com
- 3Explore Pack | Try new exciting coffees! | Quarter Horse Coffeequarterhorsecoffee.com
- 4Jorja Smith x Quarter Horse Coffee | What Are The Oddsquarterhorsecoffee.com
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