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Quarks Data

Quarks Data is a Latin America-focused data and applied intelligence infrastructure company that deploys operational decision layers for regulated, complex industries.

Last updated September 27, 2026

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Overview

Quarks Data is a data and artificial intelligence infrastructure company built for Latin America, operating under a dual-entity structure: Quarks Data Latam LLC in Florida as the international legal base, and Quarks C.A. in Venezuela as the local operating entity. The company describes itself as building data and applied intelligence platforms for operators in regulated and operationally complex sectors, including banking, pharmaceuticals, energy, retail, and government. Rather than selling packaged software, Quarks positions itself as deploying operational layers inside client operations, with a people-driven, long-term relationship model rather than a license model. The company's flagship platform is Essential, which transforms operational data into actionable decisions. On top of Essential, Quarks has developed several vertical products: Qida, a health app for treatment adherence that helps patients remember medications, compare pharmacy prices, and follow their treatment with an AI assistant called Vita; Trace, a real-time channel monitoring solution for pharmaceutical laboratories; and Aura, a CRM with WhatsApp integration for sales and customer service, designed for the Hispanic American market. These products address specific operational bottlenecks in industries such as pharmaceutical distribution, healthcare, and commercial sales. Quarks reports operational presence in Venezuela (8 active industries), Central America (3 active industries), and the United States (2 industries in expansion). The company has offices in six locations: Caracas, Miami, San José, Bogotá, Houston, and Mexico City. It operates in Spanish, English, and Portuguese. The founder and CEO is Eddie Arenas, based between Caracas and Miami. The company's mission is to provide decision infrastructure for the most demanding operators in LATAM, turning fragmented data into operational advantage.

History

Quarks Data was founded by Eddie Pavel Arenas Sosa, an operator with a track record of deploying data infrastructure and applied intelligence in demanding Latin American markets. The company operates under a dual-entity structure: Quarks Data Latam LLC, based in Florida, United States, serves as the international legal base, while Quarks C.A. in Venezuela handles local operations. This architecture allows Quarks to sign contracts with multinational corporations under a recognized legal framework while operating within the regulatory framework of each country where it works. The company's core platform, Essential, was developed to unify fragmented operational data and convert it into actionable decisions. On this foundation, Quarks built vertical products tailored to specific industries. Qida, a health app, was created to address medication adherence, allowing patients to digitize prescriptions, find nearby pharmacies with stock, compare prices, and receive reminders. It includes an AI assistant named Vita. Trace was developed for pharmaceutical laboratories to monitor sell-in, sell-out, and channel behavior in real time, enabling CPFR with distributors. Aura, a CRM system, was designed for sales and customer service, integrating WhatsApp, Instagram, SMS, email, and web channels into a single dashboard, with automation and AI to respond quickly and prioritize leads. Quarks reports operational presence in Venezuela with 8 active industries, Central America with 3 active industries, and the United States with 2 industries in expansion. The company has offices in six cities: Caracas, Miami, San José, Bogotá, Houston, and Mexico City. It operates in Spanish, English, and Portuguese. The company's focus is on sectors where error margins are low, regulation is dense, and data is dispersed across systems that do not communicate. Quarks emphasizes long-term relationships and deploys operational layers within client operations, rather than selling packaged software.

  • Founding of Quarks by Eddie Pavel Arenas Sosa

  • Establishment of dual-entity structure: Quarks Data Latam LLC (Florida) and Quarks C.A. (Venezuela)

  • Launch of Essential platform

  • Launch of Qida health app with AI assistant Vita

  • Launch of Aura CRM with WhatsApp integration

  • Launch of Trace for pharmaceutical channel monitoring

Products and positioning

Decision infrastructure for the most demanding operators in LATAM, built on Essential, transforming operational data into actionable decisions.

  • Essential

    Core data platform that unifies operational data and transforms it into actionable decisions.

  • Qida

    Health app for treatment adherence, medication reminders, price comparison, and pharmacy stock availability, with AI assistant Vita.

  • Trace

    Real-time channel monitoring solution for pharmaceutical laboratories, covering sell-in, sell-out, rotation, share, stockouts, and prices.

  • Aura

    CRM with WhatsApp integration for sales and customer service, capturing conversations from multiple channels and automating responses.

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