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Quanjian Group

A Tianjin-based Chinese herbal-medicine and health-products group that also controlled football interests and became associated with illegal multi-level-marketing and false-advertising allegations.

Last updated October 9, 2026

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Overview

Quanjian Group Co., Ltd. was a Chinese group based in Tianjin whose business activities centered on herbal medicine, health products, and related services. The group was associated with Quanjian Nature Medicine Technology Development Co., Ltd., in which it held approximately 75.36 percent, according to the cited Wikipedia account. Its commercial identity was linked to products and services marketed in the health and traditional-medicine space, including herbal products and a treatment promoted as fire therapy, or huoliao. The group also expanded into professional football. Through its relationship with Quanjian Nature Medicine, it became the ultimate parent of Tianjin Quanjian F.C. It additionally held an 80 percent stake in the women's football club Dalian Quanjian F.C. These sporting activities made Quanjian visible beyond the health-products sector. In January 2016, the Chinese Football Association reportedly declined a proposed sponsorship arrangement involving Jiangsu Fengdong Thermal Technology, a listed associate of Quanjian Group, and Jiangsu Yancheng Dingli F.C. Quanjian's public reputation deteriorated sharply in late 2018 and early 2019. The group and its products were the subject of allegations concerning illegal multi-level marketing and false advertising. In mainland China, multi-level marketing is illegal, while direct selling is subject to a different legal framework. In January 2019, Tianjin law-enforcement authorities arrested the group's owner and other individuals in connection with those accusations. The available reference material does not establish a complete corporate timeline, identify the owner by name, or provide a definitive current operating status. It also does not provide verified financial statements, a reliable founding date, or a current official website. Accordingly, Quanjian should be understood primarily as a historically documented Chinese health-products group whose corporate and sporting activities became overshadowed by regulatory and criminal investigations.

History

Quanjian Group was a Tianjin-based Chinese group operating in the herbal-medicine and health-products sector. The group was the parent company of Quanjian Nature Medicine Technology Development Co., Ltd., holding approximately 75.36 percent of that company according to the cited reference. Public descriptions associate Quanjian with herbal products, health products, and fire therapy services. The available material does not establish when the group was founded, identify its founder, or document a complete chronology of its commercial development. The group broadened its public profile through football ownership. Quanjian Nature Medicine wholly owned Tianjin Quanjian F.C., making Quanjian Group the ultimate parent of the club. Quanjian also controlled 80 percent of the women's football club Dalian Quanjian F.C. In January 2016, the Chinese Football Association rejected a sponsorship proposal involving Jiangsu Fengdong Thermal Technology, a listed associate of Quanjian Group, and Jiangsu Yancheng Dingli F.C. The group's most consequential period came in late 2018 and early 2019, when public and regulatory attention focused on claims about its marketing practices and product advertising. Authorities accused the organization and associated individuals of illegal multi-level marketing and false advertising. The distinction was legally significant in mainland China, where illegal multi-level marketing is prohibited while direct selling is regulated separately. In January 2019, Tianjin law-enforcement authorities arrested the owner of Quanjian Group and other people in connection with the allegations. The supplied reference does not provide enough information to state the final legal outcomes, subsequent corporate restructuring, or the group's current status. It also does not provide verified financial data, a confirmed website, or a documented founding date. Quanjian is therefore best recorded as a historically prominent Chinese health-products group whose football interests and regulatory controversy are central to its public history.

  • 2019

    Owner arrested during investigation

    [1]

    Tianjin authorities arrested Quanjian's owner and other individuals over allegations of illegal multi-level marketing and false advertising involving Quanjian products.

  • 2016

    Football sponsorship proposal rejected

    [1]

    The Chinese Football Association reportedly rejected Jiangsu Fengdong Thermal Technology, a listed associate of Quanjian Group, as a sponsor of Jiangsu Yancheng Dingli F.C.

Products and positioning

Health and traditional-medicine-oriented products and services, with additional visibility through football ownership and sponsorship-related activities.

  • Health products

    Herbal medicine and health products

    Quanjian's core commercial activities were associated with herbal medicine and health products marketed in China. The supplied reference does not identify individual product names, formulations, prices, or verified medical indications, so this entry describes the category rather than attributing specific therapeutic claims.

  • Health-related services

    Fire therapy services

    Fire therapy, commonly rendered as huoliao, was associated with Quanjian's health-service offering. The available material does not provide a reliable description of the treatment protocol, locations, launch date, or clinical evidence, and therefore does not make claims about its effectiveness.

Controversies

  • 2020

    First-instance verdict in pyramid scheme case: Shu Yuhui sentenced to 9 years and fined 50 million yuan

    In January 2020, a Tianjin court delivered its verdict in the case of Quanjian and others for organizing and leading a pyramid scheme. Shu Yuhui was sentenced to 9 years in prison and fined 50 million yuan, and the companies and individuals involved were also punished. This entry supplements the original 2019 investigation record and does not conflate all health-product quality issues with the pyramid scheme ruling.

  • 2019

    Illegal multi-level marketing and false-advertising allegations

    Quanjian Group and associated individuals faced allegations that its marketing activities constituted illegal multi-level marketing and that advertising for its products was false or misleading. In January 2019, Tianjin law-enforcement authorities arrested the group's owner and other people in connection with the accusations. The supplied sources do not establish the final legal disposition.

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Brand decisions

  • 2016

    Expansion and visibility through football ownershipStrategy

    Background

    Quanjian's interests extended beyond health products into professional football through Tianjin Quanjian F.C. and an 80 percent stake in Dalian Quanjian F.C.'s women's team.

    Action taken

    The group operated football interests through Quanjian Nature Medicine and pursued visibility in the football sector, including a sponsorship-related proposal involving an associate company.

    Aftermath

    The Chinese Football Association rejected the proposed sponsorship involving Jiangsu Fengdong Thermal Technology. The supplied material does not document the broader commercial results of the football strategy.

Sources3 sources

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