QTORY

QTORY Inc. (QTORY株式会社, pronounced "Cute-ory") is a Japanese animation production and planning company headquartered in Chuo-ku, Tokyo. It was established in September 2024 as a joint venture between Spiralcute Inc., a company known for producing and licensing popular character properties such as Chiikawa, Koupen-chan, and mofusand, and STORY inc., a film and video production company involved in projects including Suzume and The Exit 8. The venture was created to handle production management and planning for the video and animation adaptations of character content developed by Spiralcute. QTORY's scope ranges from planning short animations and music videos for platforms such as YouTube to producing full-length theatrical animated films. By combining Spiralcute's character IP and licensing expertise with STORY's film production capabilities, QTORY aims to expand character brands into animated storytelling across multiple formats. The company maintains an official website, a YouTube channel (QTORYチャンネル), and an Instagram account (@qtory.official). As a private joint venture, QTORY is not publicly listed. Its formation reflects a growing trend in the Japanese entertainment industry of pairing character-licensing businesses with film production houses to create dedicated animation arms. The company's work spans television anime, theatrical anime, web anime, and music videos, positioning it as a versatile player in the character-driven animation space.

QTORY Inc. was established in September 2024 as a joint venture between Spiralcute Inc. and STORY inc. Spiralcute is a Japanese company that produces and manages licenses for popular characters such as Chiikawa, Koupen-chan, and mofusand. STORY inc. is a film and video production company known for planning and producing works including the animated film Suzume and the live-action film The Exit 8. The two companies combined their strengths to create QTORY, with the aim of handling production management and planning for the video and animation adaptations of Spiralcute's character content. The company was founded to serve as a production committee member and planning producer for animated projects based on Spiralcute's character IP. Its activities cover a wide range of formats, from planning short animations and music videos for distribution on platforms like YouTube to producing full-length theatrical animated films. QTORY maintains an official website, a YouTube channel called QTORYチャンネル, and an Instagram account under the handle @qtory.official, through which it shares its works and updates. As of its establishment, QTORY is a private company and not listed on any stock exchange. Its creation reflects a broader trend in the Japanese entertainment industry where character-licensing businesses partner with film production companies to establish dedicated animation studios or production arms, allowing for greater control over the adaptation of popular characters into animated content.

• 2024

  QTORY Inc. established as a joint venture between Spiralcute Inc. and STORY inc.

A dedicated animation production and planning venture bridging character licensing and film production.

• Television anime

  Animated series produced for television broadcast.

• Theatrical anime

  Full-length animated films for theatrical release.

• Web anime

  Animated content distributed online, including short-form works.

• Music videos

  Animated music videos for various artists or character projects.

1. 1QTORY inc. official websiteqtory.co.jp
2. 2QTORY - Wikipedia (Japanese)ja.wikipedia.org
3. 3Qtory - Wikidatawikidata.org