Qianjiang Motorcycle
Chinese motorcycle manufacturer operating the QJMOTOR brand and owning the Benelli motorcycle brand.
Last updated October 12, 2026
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Overview
Qianjiang Motorcycle Group, commonly marketed as QJMOTOR, is a Chinese manufacturer of motorcycles, scooters, electric two-wheelers, all-terrain vehicles, and motorcycle engines. The company was founded in 1985 and is headquartered in Wenling, Zhejiang Province. It is described as one of China's largest two-wheeled-vehicle manufacturers and has developed a broad product portfolio spanning commuter scooters, naked and sport motorcycles, adventure and dual-sport models, cruisers, electric vehicles, and off-road vehicles. Qianjiang's domestic business markets the company's own product range under the QJMOTOR name. Its international development has also relied on brand ownership, technical cooperation, distribution agreements, and manufacturing relationships. Since 1999, the company has marketed motorcycles outside China. Its most consequential brand transaction was the acquisition of the Italian Benelli brand in 2005. Qianjiang subsequently invested in Benelli's revival, including an additional investment announced in 2009, while retaining an Italian design and development presence in Pesaro. Benelli products have allowed the wider group to compete in the middleweight and premium-oriented motorcycle segments with a stronger European identity. Geely became Qianjiang's largest shareholder in September 2016. The relationship links Qianjiang to one of China's major automotive groups and has supported the company's efforts to expand product engineering, international distribution, and higher-capacity motorcycle development. Qianjiang has also maintained a joint venture with Marzocchi for motorcycle suspension production in China and has participated in partnerships involving Harley-Davidson and MV Agusta. QJMOTOR's range includes single- and multi-cylinder motorcycles from small-displacement commuter models to large sport, touring, adventure, and cruiser machines. The company has placed particular emphasis on four-cylinder engines and larger-capacity motorcycles. The SRK 600RR, launched in 2020, was presented as China's first four-cylinder motorcycle and used an engine designed by Benelli. Later development included an 800cc four-cylinder engine for the SRK 800RR, a proposed 600cc V-four, and a 1000RR associated with an MV Agusta engine. These projects illustrate the brand's move beyond value-focused commuter products toward technically ambitious performance motorcycles. The company has expanded its branded presence overseas under QJMOTOR. In 2022, it presented the brand at the EICMA motorcycle show in Milan. In Europe, Qianjiang arranged an exclusive distribution agreement with SIMA in 2024 for Belgium, France, Luxembourg, the Netherlands, and Switzerland, replacing an earlier arrangement with DIP SAS. QJMOTOR also entered the United States market in 2023 with an initial range of 11 models. Its racing and promotional strategy has included sponsorship of Avintia Esponsorama Racing in Moto3 in 2022 and Gresini Racing in Moto2 from the 2023 season. Qianjiang therefore operates as both a large Chinese industrial manufacturer and a multi-brand motorcycle group. Its positioning combines relatively accessible pricing and broad model coverage with increasingly sophisticated engines, international design resources, racing visibility, and premium-oriented brands such as Benelli. Product availability, branding, and model names vary by market, and many models are sold under different brand identities or through regional partners.
History
Qianjiang Motorcycle Group was founded in 1985 in Wenling, Zhejiang Province, and developed into one of China's major manufacturers of two-wheeled vehicles. The company produces motorcycles and scooters for the domestic market and has also built capabilities in electric vehicles, engines, suspension components, and all-terrain vehicles. Its overseas marketing activity dates to 1999, when Qianjiang began selling motorcycles outside China. The acquisition of Benelli in 2005 was a defining step in Qianjiang's international strategy. Benelli gave the group ownership of a historic Italian name and an engineering and design base in Pesaro. Qianjiang announced further financial support for Benelli in 2009 to assist the brand's revival. Benelli subsequently became an important part of the group's middleweight and premium-oriented international portfolio, including adventure, naked, sport, and touring models. Geely became Qianjiang's largest shareholder in September 2016. This brought the motorcycle manufacturer into the orbit of a major Chinese automotive group while leaving Qianjiang operating as a specialist motorcycle business. Qianjiang also established a joint venture with Marzocchi to manufacture motorcycle suspension products in China. During the late 2010s and early 2020s, the company expanded from conventional commuter and small-displacement products toward more ambitious performance motorcycles. In 2019, Harley-Davidson selected Qianjiang as a development partner for a 338cc motorcycle intended initially for China and other Asian markets. Qianjiang's own engineering program emphasized multi-cylinder engines. The SRK 600RR, launched in 2020, used a Benelli-designed engine and was promoted as China's first four-cylinder motorcycle. Qianjiang later developed an 800cc four-cylinder unit for the SRK 800RR, showed plans for a 600cc V-four muscle cruiser, and associated a 1000RR superbike with an MV Agusta engine. The company also announced work on a Supermono-style engine and patented a 900cc parallel-twin concept intended for use by Benelli. QJMOTOR increased its international visibility through trade shows, distribution, racing, and partnerships. The brand was presented at EICMA in Milan in 2022. In the same year it sponsored Avintia Esponsorama Racing in Moto3. From the 2023 season it became the principal sponsor of Gresini Racing in Moto2. Qianjiang also entered a strategic relationship with MV Agusta in 2023 for distribution in China and planned production of Lucky Explorer models, although production of the 5.5 version was halted after Pierer Mobility acquired a 25.1 percent stake in MV Agusta. QJMOTOR entered the United States market in 2023 with 11 models. In 2024, SIMA became exclusive distributor for QJMOTOR in Belgium, France, Luxembourg, the Netherlands, and Switzerland. Today, Qianjiang combines high-volume Chinese manufacturing with a multi-brand and international approach. QJMOTOR covers scooters, commuter motorcycles, sport and naked bikes, cruisers, adventure models, electric vehicles, and ATVs, while Benelli supplies a distinct Italian-branded range. Model availability and branding differ by country, and some products are rebadged or distributed under other names.
- 2024
SIMA becomes selected European distributor
[1]SIMA takes exclusive QJMOTOR distribution responsibility in five European markets.
- 2023
QJMOTOR enters the United States
[1]QJMOTOR begins United States distribution with an initial range of 11 models.
- 2022
QJMOTOR debuts at EICMA
[1]QJMOTOR presents its brand and product ambitions at the EICMA motorcycle show in Milan.
- 2020
SRK 600RR four-cylinder motorcycle launches
[1]QJMOTOR launches the SRK 600RR, a four-cylinder performance motorcycle based on a Benelli-designed engine.
- 2016
Geely becomes largest shareholder
[1]Geely becomes Qianjiang's largest shareholder.
- 2005
Benelli is acquired
[1]Qianjiang acquires the Benelli motorcycle brand.
- 1999
International motorcycle marketing begins
[1]Qianjiang begins marketing motorcycles outside China.
- 1985
Qianjiang is founded
[1]Qianjiang Motorcycle is established in Wenling, Zhejiang, China.
Products and positioning
Broad-market to premium-oriented motorcycles combining Chinese manufacturing scale, competitive value, expanding large-capacity performance models, and international brands and engineering relationships.
Naked and sport motorcycles
QJMOTOR SRK series
The SRK family includes naked and fully or partially faired performance motorcycles ranging from small-displacement models to large-capacity machines. Listed examples include the SRK 125S, SRK 250, SRK 400, SRK 600, SRK 800, SRK 921, SRK 1000, SRK 600RS, and SRK 800RR. The family represents QJMOTOR's effort to cover both accessible middleweight segments and higher-performance four-cylinder products.
Adventure and dual-sport motorcycles
QJMOTOR SRT and SXR series
The SRT and SXR families are QJMOTOR's adventure and dual-sport offerings. Models listed for the range include the SRT 300DX, SRT 550X, SRT 800X, SRT 600SX, SRT 700SX, SRT 800SX, and SRT 900SX. They extend the brand into touring and mixed-surface use, including the middleweight adventure categories where Benelli has also established a strong presence.
Cruiser motorcycles
QJMOTOR SRV series
The SRV line covers cruiser motorcycles in a broad range of engine sizes, with listed models from the SRV 125 through the SRV 900. The family gives QJMOTOR a dedicated platform for relaxed riding ergonomics and cruiser styling while allowing the company to serve both entry-level and larger-displacement customers.
Scooters
QJMOTOR FORT and urban scooters
QJMOTOR's scooter portfolio includes the FORT 125, FORT 250, FORT 350, FORT 600, and FORT 4.0, alongside MTX, VPS, CTR, LTR, LTS, and SQ models. These products address urban commuting, practical transportation, and larger maxi-scooter applications. Exact specifications and availability vary by market.
Electric two-wheelers
QJMOTOR electric range
The company's electric portfolio includes models identified as OAO, OMO 07, OMO 03, DQ, E-LTR, Q2, and MOi. These products broaden Qianjiang's two-wheeler offering beyond internal-combustion motorcycles and scooters, although the listed models and their availability are market-dependent.
All-terrain vehicles
QJMOTOR SFA series
The SFA 600 and SFA 1000 are all-terrain vehicles included in QJMOTOR's broader powersports portfolio. Their presence demonstrates that Qianjiang's activities extend beyond road motorcycles and scooters into recreational and utility-oriented off-road vehicles.
Adventure motorcycles
Benelli TRK range
The Benelli TRK family is an adventure-touring range developed within Qianjiang's Italian-branded business. The TRK 502 became one of the best-known examples of the group's middleweight adventure positioning, while the TRK 800 represented the brand's move toward larger-capacity touring motorcycles and was described as designed and developed through Benelli's Pesaro resources.
Motorcycles · 2024
MBP C352LS, N250, and N300
In 2024, Qianjiang announced the MBP C352LS cruiser and the N250 and N300 models for European or Asian markets. MBP, or Moto Bologna Passione, is one of the additional brand identities associated with Qianjiang's international product strategy.
Controversies
Marketing campaigns
- 2023Gresini Racing Moto2 sponsorship
International motorsport
QJMOTOR became the principal sponsor of Gresini Racing in Moto2 from the 2023 season, extending its racing presence to a higher-profile championship class.
Outcome. The partnership strengthened QJMOTOR's association with performance engineering and international motorcycle competition.
- 2022EICMA QJMOTOR debut
International
QJMOTOR used the EICMA motorcycle show in Milan to present its own brand and connect its international identity with the wider Benelli-led product and engineering portfolio.
Outcome. The appearance increased the brand's visibility among international motorcycle media, distributors, and enthusiasts.
- 2022Avintia Esponsorama Moto3 sponsorship
International motorsport
QJMOTOR became the main sponsor of Avintia Esponsorama Racing in Moto3, associating the brand with riders Matteo Bertelle and Elia Bartolini.
Outcome. The sponsorship provided a visible racing platform during QJMOTOR's international brand-building phase.
Brand decisions
2023
Partner with MV Agusta for China distribution and productionStrategyBackground
Qianjiang was expanding its premium and high-performance motorcycle activities while MV Agusta was seeking broader access to the Chinese market.
Action taken
The companies announced distribution of MV Agusta motorcycles in China and planned Qianjiang production of Lucky Explorer models.
Aftermath
Production of the Lucky Explorer 5.5 was halted after Pierer Mobility acquired a 25.1 percent stake in MV Agusta; the wider distribution relationship was separately announced.
2019
Partner with Harley-Davidson on a 338cc motorcycleStrategyBackground
Harley-Davidson's More Roads to Harley-Davidson strategy called for smaller motorcycles aimed at China and other Asian markets.
Action taken
Harley-Davidson and Qianjiang agreed to develop a 338cc motorcycle.
Aftermath
The agreement demonstrated Qianjiang's role as a development partner for an international motorcycle manufacturer.
2005
Acquire BenelliM&ABackground
Qianjiang sought an established international motorcycle identity and access to Italian design and engineering capabilities.
Action taken
The company acquired the Benelli brand and continued operating an Italian design and development presence in Pesaro.
Aftermath
Benelli became a significant international and premium-oriented component of Qianjiang's brand portfolio.
Recent events
- Unconfirmed
Qianjiang Motor's over-5% shareholder Wenling Qianjiang Investment completes name and business registration change[4]
Qianjiang Motorcycle Co., Ltd. (000913) announced that it recently received notice from its shareholder holding more than 5% of its shares, Wenling Qianjiang Equity Investment Co., Ltd. (formerly Wenling Qianjiang Investment Operation Co., Ltd.), that the shareholder had changed its company name, legal representative and other business registration information and had completed the registration change procedures; the updated registered business scope includes equity investment and venture capital (limited to investing in unlisted enterprises).
Qianjiang Motorcycle chairman Yu Jin resigned[5]
Reported:
Qianjiang Motorcycle announced that Yu Jin resigned as chairman of its seventh board and from the board's strategic committee for personal reasons; he remained a company director.
Qianjiang Motorcycle elected Xu Zhihao chairman[5]
Reported:
Qianjiang Motorcycle's board elected Xu Zhihao as chairman, with his term lasting until the end of the seventh board's term.
Sources5 sources
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