Qetic

Qetic is a Japanese digital culture media brand operated by Qetic Inc. (Qetic株式会社), a company headquartered in the Toranomon district of Minato-ku, Tokyo. The brand centers on a web magazine and news media platform that publishes daily coverage of domestic and international culture news, spanning music, film, art, fashion, food and internet gossip, alongside trend reports from writers and columnists around the world. Its editorial identity is captured in its self-description as a news media outlet that 'grows a mustache on the times' — a playful phrase suggesting it adds character and personality to the news of the moment. The Qetic web magazine was launched in April 2009, initially as a culture web magazine at a time when such publications were not yet widely trusted. Over the following years it underwent repeated renewals, evolving into a full news media platform. The operating company, Qetic Inc., was formally established on December 24, 2010, with capital of 39,500,185 yen. The company is led by representative director Asami Shishido (宍戸麻美). Qetic's content model combines original reporting and columns with aggregated cultural news, aiming to appeal to readers across generations. The brand positions itself as a media outlet that is both accessible and personality-driven, with the stated goal of being a media that people find interesting and want to like. Its editorial scope is broad rather than niche, covering everything from mainstream entertainment to internet gossip and global trends. As a privately held Japanese company, Qetic Inc. is not listed on a stock exchange. The brand operates primarily in the Japanese market through its Japanese-language website, with content that draws on international culture and trends. Its headquarters are in the Hulic Kamiyacho Building in Toranomon, Tokyo.

Qetic began as a web magazine launched in April 2009. At the time of its founding, culture web magazines were still not widely regarded as trustworthy sources of information, and Qetic set out with the aim of 'continuing in order to communicate' — a philosophy of sustained publishing as a form of communication. Over the years the publication underwent multiple renewals, gradually establishing itself as a recognized web media outlet. On December 24, 2010, the operating company Qetic Inc. (Qetic株式会社) was formally established, with capital of 39,500,185 yen. The company is based in the Hulic Kamiyacho Building in Toranomon, Minato-ku, Tokyo, and is led by representative director Asami Shishido. By around the fifth year after its launch, Qetic reflected on how the media landscape had changed: information had become widely accessible, and the world could be known from the palm of one's hand. Qetic positioned itself as one of the web media that could be held in the palm, and expressed anticipation for how information and media forms would evolve over the following five years. The brand describes itself as a 'news media outlet that grows a mustache on the times,' publishing daily domestic and international culture news. Its coverage spans music, film, art, fashion and food, as well as internet gossip, with additional trend information from writers and columnists covering countries around the world. Qetic's stated goal is to deliver information that sparks interest across all generations and to remain a media outlet that people find interesting and want to like. As of the available evidence, Qetic remains an active, privately held Japanese media company operating its flagship web magazine at qetic.jp.

• 2010

  Qetic Inc. (Qetic株式会社) established on December 24 with capital of 39,500,185 yen.

• 2009

  Qetic web magazine launched in April.

A personality-driven Japanese culture news media brand covering music, film, art, fashion, food and internet gossip for a broad, multi-generational audience.

• Qetic web magazine

  A Japanese culture news media website publishing daily domestic and international culture news, columns and trend reports.

1. 1運営会社 | Qeticqetic.jp
2. 2About Qetic | Qeticqetic.jp
3. 3Qetic - Wikidatawikidata.org